How To Let Customers Remember You In The Exhibition?
Many small businesses like to attend exhibitions because they can directly deal with target customers.
But if
Target customers
I don't remember you at all. How can I expect them to do business with you?
First, exaggerate the relationship between competitors.
disparity
。
But remember, you can't express or imply the name of your opponent, otherwise you may get into a lawsuit.
Two, accurately grasp the target audience.
Different people have different preferences, so enterprises should vary according to the different audiences.
Three. Here you are.
Brand Fu
Give personality.
This personality can be displayed through advertisements and the information distributed on the exhibition.
Four, repeat emphasis, strengthen the impression.
Until the customers remember you, there will be changes in the repetition, but the style must be consistent.
Usually these four aspects are the customers most interested, and also the easiest way for customers to remember your four links.
At the same time, we need to remember the following three points in marketing activities: publicity materials must be attractive; they must be brief; otherwise customers will lose patience; they must reflect the positive and positive aspects of the company; anything that involves racial discrimination or sexism will make the company infamous.
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