Regard Exhibitors As "Blind Dates"

Exhibition as a new

The so-called "Beauty Pageant" is to focus on energy and financial resources to choose some brand exhibitions, so that it is easy to guarantee.

"Beauty Pageant" is only the first step in the exhibition. The purpose of the exhibition is far from being able to stop.

For enterprises, in fact, exhibitors are not only a simple display of brands or products, but also need to take the opportunity to solve their target customers.

The reason is that today's exhibition site itself is also a competitive arena. The competitors on the same stage are not strong enough, or even better.

Therefore, exhibitors must not think that the scene only needs to leave the card of the other person, then wait for the meeting to "connect feelings and deepen development", then I am afraid it is already late, "she" may have "married into the side door".

This statement is well founded.

According to a US survey, visitors spend money to visit, 70% of them plan to buy one or more products, and the exhibition site directly affects their purchasing decisions.

Therefore, the researchers especially remind exhibitors that although some viewers take pleasure in visiting, in general, 83% of them have the right to decide what to buy and buy, or to make recommendations to the purchasing department.

From this point of view, the exhibition is a stage of "competition to recruit relatives". It is the best time to achieve the ultimate sale by showing the most brilliant selling points to the audience.

And if we can take some direct mail marketing methods before the exhibition, it will be more conducive to attracting high-quality audiences to come to "apply for", and the results will often get twice the result with half the effort.