Seven Golden Locations And Skills For Shop Location
First,
shops
It's best to choose places where people gather.
Such as theaters, cinemas, parks and other entertainment places, or nearby large factories and offices, it can attract pedestrians and pedestrians. On the other hand, customers are more likely to remember the location of the store, and the customers who have come to publicize it will be easier to guide others.
In addition, the development of commercial areas, the expansion of residential areas and the construction of municipal planning will bring more customers to the shops and make them more potential in operation.
Two, preferably in areas where pportation is convenient.
The ideal shops or commercial markets should have access to all kinds of visitors, that is, there are rail pit, bus stations around the shops, and parking lots.
Shops are located near the main station, or within a distance of 20 minutes' walk.
It is more advantageous to observe pedestrian flow on both sides of the road and choose the more pedestrian side.
Management
。
Three, choose one side with fewer cross streets or obstacles.
Many times, when pedestrians notice your shop, they will give up patronage because they need to cross the road, or pedestrians should concentrate on avoiding vehicles or other pedestrians and pedestrians to avoid crossing the street.
Four, choose address according to the content of operation.
Different types of stores sell different requirements for store locations.
Some shops require large shops, such as clothing stores and small supermarkets, but not all shops are suitable for people in crowded places, such as health care stores and elderly service centers. They are suitable for opening in remote and quiet places. Recently, community shops which are highly regarded as well are more suitable for setting up such shops.
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Five, we must learn to "spend money".
That is, shop in the vicinity of a famous chain store or brand shop, and even if it is allowed to open it next to it.
For example, if you want to run a business, store the shop around McDonald's and KFC.
Because these famous western fast food restaurants have done a lot of careful market research before choosing the store. They can not only study the time and energy of the site, but also use them.
brand
The effect "pick up" some customers.
Six, select the area that spontaneously forms certain market.
In a long-term operation, a market will spontaneously form a "centralization of certain commodities".
market
"It has proved that for those shops that run durable goods, they can attract customers if they are concentrated in a certain location or block.
Because people think of this place when they think of buying something.
Seven, if the shop is in the commercial center street.
In the East and West, the best way to go south is facing the South; the north and the south towards the street are best to sit West to East and try to keep the shops at the northwest corner of the intersection.
Besides, a fork in the road is also a good place to open a shop; it is not advisable to open a shop on the slope road; the height of the road surface and the shop floor can not be too wide.
This is what is commonly called "golden angle silver edge grass belly".
Investment shops need to carry out technical analysis of investment targets, neither to follow the feeling nor to speculate too much on "short, flat and fast", because shops investment is a long period of real estate investment activities, and must act according to the law of investment; the general rule of investment is: the longer the investment cycle, the greater the risk; therefore, the final decision of investors can stand the test of time.
The above points are only part of the contents of chain store location. The quality of site selection will directly affect the future operation of stores.
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