Men Become The New Favorite Of Luxury Brands &Nbsp, Accounting For 50% Of The Market.

Luxury brands are now shifting their focus to developing male luxury.

The sale of men's luxury products far exceeds that of women. According to the global luxury market survey conducted by Bain&Company, men's luxury goods now account for 50% of the total luxury goods market, while 2 years ago, this figure was only 48%.

Toby Bateman, the buyer's director of MrPorter.com, said: "men's clothing is already the most talked about topic in the fashion industry. Many online stores only wear women's clothing, ignoring men's clothing market. Our website just solves this problem for men."

MrPorter.com currently has more than 150 brands. Unique brands such as Ami, Hentsch Man, luxury brand Elder Statesman, Loro Piana can all be purchased on the website.

As men pay more and more attention to their dressing, and spend time buying clothes themselves, many brands start to wear men's clothing series.

The Jimmy Choo brand launched the men's shoes series this autumn. Christian Louboutin opened its first male shoe store in Paris's Galerie Vero-Dodat in August, and plans to launch a male bag.

Louis Vuitton brand also launched menswear customized services at Via Montenapoleone flagship store in Milan in September, and plans to start this service in Shanghai and Sydney in the near future.

China's luxury market has always been dominated by men, and male luxury consumption accounts for more than 2/3 of the total consumption of luxury goods.

As China is about to catch up with Japan as the world's largest luxury market, PPR group CEO Francois-Henri Pinault also said the group plans to set up a Menswear store in China for Gucci and Bottega Veneta.

The 5 Biggest men's brands in China are Zegna, Hugo Boss, Dunhill, Giorgio Armani, Burberry.