Resistance To Clothing Promotion "Immunity" Is Poor &Nbsp; Consumers Still Pay High Consumption To Pay.
Why do fashion promotions often do?
consumption
People still buy the bill? Any business sales promotion means to profit as the ultimate goal, the consumer's most attention when shopping is how to use the lowest cost to buy the most valuable goods, regular sales promotion is used every year, and a lot of real benefits contain too much water, consumers will naturally feel "aesthetic fatigue".
Smart clothing software Xiaobian summed up the most consumer friendly promotion of clothing and immunity.
resistance
Several behaviors of force.
1. the fictitious original price: the coat that sells 600 yuan before the promotion, after hitting the original price to 850 yuan, then hit thirty percent off, actually not giving up the profit.
It is a typical price cheating behavior.
We should know that many consumers are very sensitive to many new items. If your price is faked, consumers will surely know that naturally, they are tired of immunity and resistance to clothing promotion.
2. the gift is not true: for example, "buy one get one", then play the "Limited gift, give away."
Clothing terminal stores are often offering less gifts than advertised.
Some consumers go shopping on the first day of sales, and they are told that the gifts are over.
Such an obvious act of giving false gifts can easily irritate consumers.
3., publicity is not true: some businesses have launched a number of publicity campaigns to attract consumers. But before the counter, they found that most garments did not take part in the activities. Only one of the old fashioned shelves was offered discounts and discounts, and the number of codes was uneven.
4. repurchase restriction: some merchants' promotional activities of coupons have set many restrictive clauses and conditions, and even do not provide refund services for promotional products, which are in violation of relevant regulations.
Moreover, the use time of the coupon is often limited to half a month or a month, which is a typical compulsive consumer shopping behavior.
Clothing stores in the promotion process has the above false behavior, so that many consumers for promotion of immunity and resistance.
When the clothing store was actually promoted, not many people patronized it.
Smart clothing software reminds: clothing stores need to promote sales promotion when they are promoting sales, so that consumers can enjoy real benefits in the shopping process, and consumers will become repeat customers. They will recognize and participate in the promotional activities of clothing stores.
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