Second Tier Cities Are The Main Attacking Positions &Nbsp; Are Garment Companies Sticking To Or Fighting?

Have huge consumption potential and

According to Cartire China responsible person, "we will visit Wuxi and Suzhou in the second half of this year, and this year's new store plan is very intensive."

Gucci, which only appeared in Hongkong, Beijing, Shanghai, Shenzhen and other places, has been pferred to Wuhan, Changsha, Fuzhou and Xiamen since last year. Herm s has opened the shop to Wuxi; LV has also opened its branches to Changsha, Changsha, Changsha, post, and so on.

What is the purpose of more and more luxury brands moving to the second tier cities? Perhaps, the McKinsey report of the consulting company shows some reasons: Beijing, Shanghai, Shenzhen, Guangzhou and other cities have concentrated about 30% of the rich people in the country, but by 2015, 75% of the rich will live in two or three line cities and some non coastal cities.

Goldman Sachs predicts that the number of people willing to spend luxury goods in the next 5 years will rise from 40 million to 160 million, the main support being two or three line cities.

So, for our clothing enterprises, are the first tier cities in the past becoming the past? Should they also fight for the second tier cities? Taking YOUNGOR as an example, this year not only will the image building of the flagship store in Dongdan, Beijing be further established, further promote and enhance the brand position of YOUNGOR, but also increase the investment of the two or three line cities and get more sales without weakening the brand image.

It adopts the strategy of upgrading the image of the first tier cities and the expansion of the two or three line cities.

In fact, the middle class groups in the first tier cities are fairly stable and have higher profit margins, which is more suitable for brand development and survival.

Personalized consumption is becoming the consumption trend of the first tier cities.

Due to the rapid development of the economy of the first tier cities, new consumer groups have joined. Some white-collar and high-end people have shown more attention to the niche and personality lines, such as clothing customization.

They pursue individuality fashion design to express their attitude towards life.

This also promotes the growth of new designers.

With the gradual emergence of the personality consumption demand of China's first tier cities, the era of "innovation, high end and personality" will come, and more commercial value is waiting for us to dig.