A New Way Of Building A Brand Community Of Literature And Art?

SENSU Sen and black cat troupe are all keen to become the dreamers of art. The pursuit of quality and the yearning for the rich spiritual world become the common characteristics of the two at first sight.

In June, Meng Jinghui's drama, the latest viewpoint on love and destination, premiered at the beehive theatre in Hangzhou. The actors performed well and the stage effect was shocked.

Cross border black cat troupe Sen wants to make life more dramatic.

This is a drama drama launched by SENSU Sen and the black cat troupe. The former is a Menswear brand established in 2013. It provides ingenuity for the young men who pursue quality life. The key words are simple, interesting and high quality. The quality of life style into the clothing, with simple design and excellent quality, as a brand selling point. The latter is the youngest, most dynamic and creative team of Meng Jinghui's drama studio. The two worlds dream of cross-border integration, collided with different sparks.

It is reported that the latest concept of love ending is directed by Meng Jinghui's director in 2002. After 16 years, his works were re moved onto the stage after a completely new understanding and interpretation. 　　

Photo of "the latest concept of love destination"

If the charm of the talk show is the actor's intense performance and dream like dance design, then the drama costumes are the artistic link between actors and stage. The SENSU costumes made for the black cat troupe are impressive. The stacking, inserting and tailoring of different materials increase the visual quality and spatial effect of the costume modeling. The exaggerated design lines, geometric outlines and material splicing display the character characteristics of the characters in a silent posture. SENSU Sen, therefore, is the artist's dreamer's identity. He uses costumes as a medium to break the boundaries between life and drama through a costume. 　　

Photo of "the latest concept of love destination"

SENSU Sen and black cat troupe are all keen to become the dreamers of art. The pursuit of quality and the yearning for the rich spiritual world become the common characteristics of the two at first sight. Following the SENSU tailor's tailored more than 200 costumes for the black cat troupe, a series of activities such as the national tour of the drama and the joint fund cooperation have been arranged in an orderly way.

It is understood that the cross-border activities will continue from April 2018 to January 2019, and in turn, Shanghai, Hangzhou, Xiamen, Beijing and other places to launch the latest views on love destination drama works and fans meeting. The cooperation also includes making life more dramatic. The joint press conference, 2018 Taobao building Festival, 2018ADM exhibition and shopping mall / Art Space flash shop, etc., continue to deepen brand cooperation and expand brand influence.

Providing an exchange platform for young lovers of literature and art, and having opportunities for self precipitation in noisy urban life, which is of great significance to the improvement of youth's self-awareness and the recognition of the world. At the same time, we should integrate the slogan of quality life into the activity itself so that we can truly feel the quality of life. This is the idea and intention of cross-border cooperation.

Wang Yanjun, director of marketing for SENSU Menswear, said that through such cooperation, he could convey the brand proposition of Sen and set up a community that accords with the brand attributes of Sen, and lay a customer base for subsequent optimization of products, precision operation and service.

As for the community, financial expert Wu Xiaobo has made a special exposition. In his view, there are three meanings in the community: first, the community can enable consumers to run down from the "freeway" to form a real closed loop interaction relationship, and to regain the ability to distribute information and interests; secondly, the community makes the cost of interaction and spanaction substantially reduced, so that the premium of quality content can be realized, and the payment of consumers can also be reduced; thirdly, the community can produce unique shared content, completely change the one-way relationship between the content and consumers, and the so-called "production and marketing" of Kevin Kelly. The community economy is in the ascendant, and the garment industry in spanformation and upgrading needs to seize this opportunity.

SENSU Sen is well versed in the way of community operation. In this cooperation, the lifestyle advocated by Sen and black cat is "let life be more dramatic", conveying the idea that life is more interesting, simple and diverse. Or go to a play, go for a walk on the farm, take part in an interesting offline activity, even participate in the joint private custom activity, and see what "dramatic in life" is like.

"Lian Shang net" has learned that the Joint Conference on "making life more dramatic" will be held in Hangzhou in July. The most anticipated event is the black cat show. At that time, the actors from the black cat Troupe will play the drama together in a joint section, and interpret the couplets in the language of the drama.

With the deepening of cross-border cooperation, next, in the Sen's Wulin Yintai, West Lake Yintai, Qingchun Yintai stores and other stores, set up the theme dressing room "one's theater", so that the changing room into a theater, this vision will soon fall.

Bob Dylon jointly launched V33 to deepen literary and artistic keynote

V33 is also keen to cross the border, and its shirt brand has also made new achievements in the cross-border road.

Bob Dylon's cross border cooperation in New York: 1961-1964, X V33 shirt is in full swing. Bob Dylon is an American rock and ballad artist and a great poet. He was the winner of the 2016 Nobel prize in literature. V33, with Bob Dylon's precious photography set as the breakthrough point, launched a joint shirt box with V33. 　　

Bob Dylon x V33 joint shirt gift box

If the highest level of product packaging is to let people "buy money and return to Pearl", then V33's cross border cooperation gift box has been achieved. The whole packaging gift box can be regarded as an artistic aesthetic example: the retro newspaper packaging bag is printed with the image of Bob Dylon when he was young. The front of the box is the scene of Bob Dylon's creation. It is also a collection of photographs of Bob Dylan, which is worth collecting by fans. On the back of the box are the original manuscripts of life and Bob Dylan, and intimate temperature sensitive ink bookmarks, which are very elaborate.

The joint gift box was launched online on -5 2 April 18th, and the V33 Jingdong store, V33 Taobao store, SENSU Tmall store, one, good warehouse, federated horse, lightning and other online platforms were synchronized on the shelves for pre-sale.

Offline, brand continues to show. Through the Shanghai super strawberry Music Festival, SENSU Sen store, two bookstores and other channels to make the offline art space display and promotion, further spread the V33 shirt culture, the response is enthusiastic.

In addition, the activities also received responses from KOL, such as folk music and art circles, including Zhou Yunpeng, a Chinese folk ballad with the most humanistic temperament, ballad singer, writer Zhong Lifeng, Liu Chang, head of the black cat troupe, Li Jiawen, the founder of two bookstores, etc. the brand set 33 limited edition boxes for 33 of the KOL, which led to the two fermentation of public opinion.

Bob Dylon's image influence has deepened the "literary and artistic" tone of V33 shirt.

Whether cross border, joint name or flash, these popular brand marketing methods, SENSU Sen, can take the lead and perfect them. Through continuous cultural and artistic cross boundary cooperation, the brand will effectively and effectively touch the quality, simple and interesting lifestyle and attitude towards the target consumers.