Did You Find It? The Playboy Men'S Shop Made A Little Program.

A few days ago, a small program in the flagship shop of Dandan men's men's clothing was provided by the micro Alliance for technical services.

Flagship store small program leader Jiang Xiaoqi said that this small program is to try different channels of sales, and rely on WeChat's huge user background, attracting more consumers.

Reporters learned from the Playboy small program mall that the products currently on sale are mainly spring and summer.

The whole series includes jeans, T-shirts and so on, and the price is mainly around 100-1000 yuan.

For the effect of the 618 small program, Jiang Xiaoqi said that the amount is not much, but it will bring a little distribution.

Jiang Xiaoqi said that this year 618, playboys in Jingdong, Tmall, vip.com will participate.

As for playing, spike, coupon, live broadcast and so on will all be available.

"618 this year, Tmall Playboy men's flagship store is expected to sell 5 million 800 thousand in 20 days."

Jiang Xiaoqi said.

Jiang Xiaoqi told the billion power that in 2018, the sales target of all Playboy shops in Tmall was 220 million yuan.

In order to achieve the sales goal, we will continue to innovate on the basis of the original sales strategy and increase the breakthrough in new media operation and content operation.

In recent years, the micro League which provides small program technology services to Playboys has developed rapidly.

It is understood that the 2017 micro Union formally launched the new cloud platform, marking the development of small programs to become a micro alliance after the public number of another major strategic layout.

After that, the micro Union not only "All in applet" in the new retail force, but also launched the "small program + public number + social advertising" integrated solution.

In 2018, the micro Union won a D1 round of financing of 1 billion 9 million yuan. The micro League said that in the future, the micro League will continue to provide services for small and medium-sized enterprises through small programs, social advertising, public numbers and micro League solutions in WeChat's huge de centralization ecosystem.