Bacteria Technology Joins Sports Shoes Performance Warfare? PUMA, Which Is Easily Overlooked, Is Also Developing Advanced Technology In Deep Tillage.

PUMA x MIT Breathing Shoes

This week, PUMA and the Design Laboratory of Massachusetts Institute of Technology jointly built a sports suit, using biotechnology to integrate bacteria through professional technology in suits.

Among them, the combination of Breathing Shoes and Learning Insoles is striking: "when the Breathing Shoes with bacteria on the vamp is used, the heat generated is pmitted to Learning Insoles through special design, while the bacteria in the Learning Insoles Insoles react with the sweat, and the observer can analyze and record the physical changes and performance of the user through precise instruments.

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And PUMA x MIT sneakers are not PUMA's first major breakthrough in the field of sports technology, though not as big as Nike and Adidas, but playing PUMA technology is also serious.

PUMA x MIT Learning Insoles

Remember the release of the PUMA NRGY shoe series that was released in 2014 until PUMA was released until 2016? The turning point came from a lawsuit in 2016. This adidas sued PUMA NRGY for infringing Boost intellectual property rights case. Adidas lost, PUMA could continue to publicize and sell the shoes of NRGY technology.

Adidas's complaint is not groundless, because Boost and NRGY are two kinds of foam mitigation technology, which is "the same door" -- German chemical giant BASF.

PUMA NRGY shoes

The two technology originated from the Infinergy foam material developed by BASF, but Adidas first signed the exclusive agreement with the company in 2011, and eventually built a series of Boost shoes.

PUMA started a new business with the Huntsman group in the United States, and eventually launched the NRGY Series in 2014.

Although technically similar, PUMA's subsequent research and development and production processes are completed through independent channels, which are not related to Adidas and BASF. This may be the main reason why Adidas chose to "self abuse" in court.

Infinergy materials and adidas shoes

Behind such a brand struggle, consumers or "the biggest beneficiaries" can enjoy multiple dividends due to product diversification.

The choice of foam shock resistant technology sneakers in the market is more than before, the largest Adidas Boost.

The price of the series may also be lowered due to market entry.

In other words, PUMA is still moving forward on the innovation path of sports shoes technology, and even for Boost technology, BASF has developed an improved version of foamed material technology using Elastopan and Cellasto Cellasto technology to create PUMA IGNITE series shoes.

At present, for the technology of foaming materials, the two brands will have to fight to the end.

PUMA IGNITE DUAL shoes

In addition, PUMA has also developed PUMA Jamming series shoes, from the bottom modeling, like Air Max and Boost technology combination - in the Air Max similar to the bottom of the framework added foam.

Grain.

PUMA officially named the technology "pparent Jamming".

For this reason, Nike and Adidas have yet to give an official response.

PUMA Jamming Cushion "Forest Night"

If we disregard the disputes between brands, we can see that the development of sports shoes technology in recent years is a part of the whole progress of human civilization, and others.

Technological innovation is pushing the world toward technological change.

Even though some of the technological innovations are not significant at present, this advanced research and development may benefit mankind in the future.