How Do Shoe Companies Detonate Marketing?

Many small and medium

There are two markets in an enterprise: one is the market in the enterprise's mind, the other is in reality.

Market is not the market of one side of the enterprise.

All competitors will be the resistance in the process of enterprise development.

To understand the competitive situation, enterprises must conquer the market strategy, especially the listing of new brands.

Understanding competitors is mainly to understand what the strengths and weaknesses of competitors are.

For example, competitors in brand image, sales layout, product quality, network coverage, after-sales service and other aspects of evaluation.

Many times we see that some enterprises are huge, but if you go deep into it, you will find that they have many blind spots.

This is a powerful trend that small and medium-sized enterprises can occupy.

The profit of any enterprise depends on selling products to make profits.

Similarly, product planning is an important part of marketing.

We must make our products a selling point based on a deep insight into the market, including packaging for new concepts, demands for unique functional interests, shaping high quality and value and so on.

Only the product has the selling point to have the reason for the consumer to buy.

Products are tangible things that can bring real benefits to consumers.

And brand is the thing that acts on consumer psychology.

Only when the product is consistent with the consumer psychology can it resonate.

This is the core value, brand positioning, brand identification, brand personality and brand proposition that we must find out from the product itself.

Only in this way can the brand survive forever after the product life cycle.

We can further bring consumers closer to ourselves through production technology, place of origin, local culture, brand story and humanistic feelings.

At this time, we can make use of all kinds of flat and film materials to tell us all kinds of ideas about products and brands, so that products can no longer be thin and make the brand thick.

Many enterprises have advantages in their products, and many bosses are very confident in their products. What's more, the boss will say that the quality of the brand is several times higher than that of a certain brand, but what they lack is what we need to do is brand communication.

In the process of brand communication, it includes internal communication and external communication. Only when employees are familiar with products, can they sell to distributors and partners.

Only when the external communication is in place can more consumers have the desire to buy.

Only when our appeal is consistent and the main body is consistent can we create strong brand impressions and effectively cut into the depths of consumers' souls.

Do not think that the above steps are empty, any lack of any step will cause the waste of enterprise resources.

Wang Guangwei, founder of marketing theory, believes that to do business and increase sales volume, we must take objective reality as the main task. Only by doing things step by step, can the sales volume of enterprises be promoted rapidly, so as to better detonate marketing and gain profits.