• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Dalian: Fast Fashion Brand Close To Shop

    2011/11/14 13:11:00 13

    Fast Fashion Brands Are Close To Each Other.

    A few days ago, the annual report of Esprit, the parent company of fashion brand, showed that the net profit of Esprit fell 98% year-on-year by the end of June this year. This is also the 3 consecutive year of profit decline. In contrast to the sharp drop in the profits of fast fashion brands such as Esprit, in recent years, ZARA, H&M, C&A, UNIQLO and other fast fashion brands have been attacking cities in various cities in the country. In fact, as a fashionable city with high consumption ability, Dalian's fast fashion brand. compete Especially fierce.


    "In the past two years, ZARA, H&M, C&A and UNIQLO have opened 10 stores in the urban area of Dalian, plus the stores of those fast fashion brands. Dalian's fast fashion market is now saturated." Dalian insiders say that the fast fashion of seeing the speed of new products as the core competitiveness is accelerating in Dalian, but how fast can the Dalian market run?


       Horse race enclosure stage to compete for hundreds of millions of market in Dalian


    On October 9th, at 1 p.m., the reporter came to a Esprit store near qingni wa bridge, and saw only a handful of customers in the shop. However, the head of the store is not worried about this. "Our store has been in operation for 10 years, and customers are sometimes more and sometimes less normal."


    According to insiders, Esprit entered the Dalian market in 1995, and has opened 23 stores in 16 years. Direct shop 。 In addition, by the end of this year to early next year, Esprit also plans to open 4 direct outlets in Dalian. "In recent years, the number of Esprit stores in Dalian has been decreasing, and the" three bars "that have seldom been discounted before are often discounted, or various buying and sending activities are launched. The industry said.


    Is it true? Yesterday, the reporter contacted and interviewed Ms. Wei, who was in charge of the operation Department of the Esprit Dalian branch. She said: "in recent years, many fast fashion brands have entered the Dalian market. This has a certain impact on the Esprit, some of the passenger flows are diverted out, but each brand has its own stable consumer group, and the impact is not too big."


    In the past one or two years, Fast fashion Brand has indeed entered a fast development channel in Dalian. According to preliminary statistics, there are 4 ZARA stores, 2 C&A stores, 2 H&M stores and 2 UNIQLO stores in Dalian. Moreover, other fast fashion brands are also eyeing the Dalian market.


    "At present, the fast fashion brands in the Dalian market are still in the strategic layout stage of the horse race enclosure. Everyone is still sharing the cake, and the risk is behind it." Dalian insiders say that in the Dalian market, the fast fashion brand is facing a large scale market. As for its industry profits, it is still a mystery. However, the industry believes that its net profit is not high due to its frequent display and new publicity.


       Some brands rely on fast fashion. Discount impulse


    "The market cake is so big. Now there are too many people to divide the cake. It can't be unaffected." Esprit an insider told reporters.


    The industry believes that if ZARA, UNIQLO and other fast fashion brands compete "speed", Esprit and other brands really do not have many odds. "The old brands that used to be fashion leaders have fallen behind, especially when they are catching up with fashion. The speed is the core value of fast fashion brands. From design to clothing sold on the counter, the cycle of Esprit is 2~3 months, while H&M is 21 days, and ZARA is said to take only 12 days. In addition, H&M is keen on working with big star designers in design, while ZARA's designers are inspired by the fashion week, and still take Esprit as an example, which fails to keep up with fashion in design and is more expensive. A clothing industry in Dalian said.


    For these different voices, Esprit Dalian branch responsible person Wei Wei believes that the speed of fashion style updates and whether the fashion front is closely related to brand positioning. "Strictly speaking, Esprit does not belong to fast fashion brand, it does not pursue to be at the forefront of fashion, but a popular fashion."


    It is not only the predecessors who have been leading the fashion, but also the traditional clothing brands. "Branded goods are very fashionable, and they are not expensive. Many young people can afford it and feel decent." This is the reason why many young white-collar workers abandon traditional brands and choose fast fashion. "Since sales of ZARA, H&M and other fast fashion brands in the mall, our sales volume has indeed declined, and sometimes we only rely on discount sales." Shahekou District, a shopping mall, a casual wear brand shop sales staff said.


       The market tends to be saturated and will face close fitting in the future. Fight hand-to-hand?


    "In the past one or two years, fast fashion brands have flocked in, and for now, the Dalian market is saturated, and with the emergence of more fast fashion brands and stores, there will be a fierce battle in the fast fashion market." The industry in Dalian said that choosing a fashionable and rich business district is the location rule of fast fashion brands. In Dalian, the fast fashion brand has basically completed the layout of several shopping malls or business circles such as times square, peace square, Tianxing Roosevelt and qingzawa bridge. If the store density of fast fashion brand is further improved, its radiant radius and target consumer groups will not be able to meet the shop requirements.


    In addition, in the Dalian market, the fast fashion brands are mostly close shop, basically, "where your shop goes, where I will go". This layout will evolve into a close combat between the fast fashion brands in the future market. "Every fast fashion brand has its own brand appeal, but in the view of ordinary consumers, the difference between some fast fashion brands is not obvious. In this case, price is the most sensitive lever. Therefore, in the future, a price war between fast fashion brands may be unavoidable. Insiders said.


       link


    Fast fashion is a fashionable dress featuring "fast, ruthless and accurate" features. The new products arrive at shops with high speed and have the characteristics of public price. Fast fashion produces 3~4 times the clothing style of the general enterprise every year, and the new product changes quickly, keeping up with the fashion trend, but the price is not as good as the international famous brand similar style 1/10. "First-class design, second class fabric and three price" mode make fast fashion full of competitiveness.
     

    • Related reading

    Guangxi Cocoon Silk Market Or Turning Point &Nbsp; The Scenery Should Be Long Enough.

    Other
    |
    2011/11/14 11:28:00
    10

    "Wenzhou (International) Shoes Capital" Was Selected As The Regional Brand Of Zhejiang Industrial Cluster.

    Other
    |
    2011/11/14 10:26:00
    18

    The Gateway To The World'S Largest Fiberglass Supply Base

    Other
    |
    2011/11/14 10:11:00
    22

    The Charm Of Small Towns: The Strong Rise Of Liling's Garment Industry

    Other
    |
    2011/11/11 17:08:00
    37

    Textile Industry: Lankao Embarked On The Starting Line Of Clothing Industry

    Other
    |
    2011/11/11 16:48:00
    11
    Read the next article

    Another Main Mode Of Retail Channel Of "Shoe Brand Supermarket" Shoe Terminal Market.

    In November 14th, the channel is the lifeblood of the whole marketing system. With the homogenization of domestic footwear products becoming more and more serious, the market competition is becoming increasingly fierce. Footwear companies have started to price their own brands and expand their market share through price wars, promotional campaigns and advertising campaigns, so the competition of terminal retail channels has also been highlighted.

    主站蜘蛛池模板: 成人浮力影院免费看| 美妇又紧又嫩又多水好爽| 欧美一级高清片在线| 国产精品欧美亚洲韩国日本久久 | 国产欧美日韩在线| 亚洲人成在线免费观看| 2021国内精品久久久久精免费| 欧美日韩精品一区二区在线播放 | 乱色精品无码一区二区国产盗| 日本人强jizz多人| 日韩精品无码中文字幕一区二区| 国产成人无码18禁午夜福利P| 久久精品国产免费| 野花社区视频www| 放进去岳就不挣扎了| 午夜精品成人毛片| ntr出差上司灌醉女职员电影| 狠狠久久亚洲欧美专区| 国产超碰人人爽人人做人人添| 亚洲欧洲国产视频| 欧美日韩一区二区不卡三区| 最新国产在线拍揄自揄视频| 国产成人免费网站在线观看| 久久国产亚洲欧美日韩精品| 老师xxxx69动漫| 妖神记1000多章哪里看| 亚洲精品视频在线观看你懂的| 18女人水真多免费高清毛片| 日韩精品无码人妻一区二区三区 | 亚洲国产成人精品激情| 日韩在线视频不卡| 啊啊啊好大在线观看| china同性基友gay勾外卖| 欧美日韩乱国产| 国产喷水女王在线播放| 中文在线日本免费永久18近| 玖玖精品在线视频| 国产精品一区久久| 中文字幕精品一区二区2021年 | 国内精品久久久久久久久蜜桃| 亚洲人成人一区二区三区|