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BELLE'S Further Acquisition, Leading Southern China

2011/11/14 15:17:00 11

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A few days ago, BELLE international also reported the acquisition of Shenzhen leading sports products Co., Ltd. (hereinafter referred to as Shenzhen leading runner).

It is reported that

BELLE

The international cooperation with Shenzhen has reached a strategic cooperation agreement, and the details of cooperation have not yet been announced.

"BELLE has indeed acquired the lead in Shenzhen, which is actually no secret in the industry."

A person familiar with the matter told reporters.

BELLE International's sports, Baosheng international, Shenzhen leading, Shanghai sharp and Sichuan strong waves are the main agents of domestic sporting goods, controlling about 70% of the famous international sports brands such as Nike and Adidas.

market

Share, BELLE's wholly-owned acquisition or holding the lead in Shenzhen will promote another integration of China's sports brand agency industry.

Although BELLE group has an absolute right to speak in women's shoes, in recent years, its sport has shown a weak trend of growth. Leading sports is the largest sporting brand agency in Southern China. Through the acquisition, leading athletes can help BELLE make up for its weakness and enhance its competitiveness.

"This cooperation is a good thing for BELLE and the lead race, but Baosheng and Mai Sheng Yue two will face greater competition pressure in the Southern China market."

Ma Gang said.

It is understood that the Shenzhen leading sports products Co., Ltd. was founded in 1988, the largest sport in Southern China.

brand

The agent company owns nine major products, such as Nike, Adidas, Reebok, Kappa, Puma and so on.

The business area covers more than 35 cities in 5 provinces, including Guangdong, Guangxi, Guizhou, Hainan and Fujian, and has nearly 800 kinds of shops.