At The Beginning Of Cheap Road's Spanformation And Upgrading, The Popularity Of Merchants Was Not As Good As That Of Former Merchants Returning To Guerrilla Warfare.

According to Zhabei District's "12th Five-Year" Plan The streets of Cheap Road, a popular street in Shanghai, are no longer just a "bargain hunting", but a pattern of coexistence of low-end agents and high-end private brands. At present, Cheap Road is upgrading and upgrading, but the report of Tong Limin, a reporter from Dongguang, said that Cheap Road's popularity has not been as good as before. Some merchants began to withdraw and return to "guerrilla forces", and set up stalls outside Cheap Road's shopping malls. Cheap Road's morning market and night market are in full swing, which is in sharp contrast to the deserted shopping mall. Please listen to the report.

Because pronunciation is similar to "CHEAP" in English, "cheap" has always been the most characteristic label in Cheap Road. People who love shopping are affectionately known as "little 7". But now in Cheap Road Bargain It is becoming more and more difficult. Miss Shen, who is a small 7 fan from the student age, is quite impressed by this.

Fact: (formerly the cheapest 10 yuan, a booth for you to pick at random, now no, now foreign trade and do not let you counter-offer, clothes are much more expensive, I would rather buy it in the mall. )

According to the Zhabei District business commission's "12th Five-Year plan", the future Cheap Road will be North Korea. High-end Direction development. The price of clothes is getting higher and higher, but the middle and high end routes in Cheap Road are not going smoothly. Business is becoming more and more difficult to do, which is the most talked about by businessmen here. Some old traders who have been in Cheap Road for many years told reporters.

Nowadays, the popularity of the whole shopping mall is obviously weakened. Although the price of clothing is much higher, the profit is slower than that of the past.

Fact: (now business is becoming more and more difficult. Our clothing has gone up exceptionally this year. Just like the big wool collar of this dress, a wool collar rose by 40 yuan. The present clothes are expensive, and the profits of the old clothes are not high. )

Fact: (even if I have a high price, I'll have to run. We rely on quantity and quantity in Cheap Road. How can we do business?

Despite the recession, the rents in Cheap Road have gone up a few times. The annual rent of a 10 square meter shop has risen from tens of thousands of yuan to hundreds of thousands of yuan, which makes merchants complain incessantly.

Fact: (it is more expensive every year, 4 or 500 thousand a year. Some have done it for a year, and they have done it for the landlord.

Low price and wholesale are the two magic weapons of Cheap Road. Today, low prices no longer have a huge impact on wholesale. A shopkeeper who came to pick up the goods told the reporter that she used to come here to get a batch of goods in three to three times, but now she can't afford to buy hundreds of dollars at any time.

Fact: (take the goods are 100, you have to sell more than 300, and won't sell it. It used to be very cheap, 2 or 30 yuan. )

Business is changing, businesses are pressing and customers are complaining. Mr. Lu, manager of Cheap Road market, admitted that the seven Pu Lu in spanition is experiencing unprecedented pains. Previously, they had encouraged merchants to create their own brands, but it was difficult to carry out them.

Fact: (Cheap Road industrial chain is still the main selling terminal, and overseas, he designs, produces and sells almost in a business circle, and the brand is quite fast. In China, the fabric market and accessories market are very divided, including the registration of a trademark for nearly two years. This is still more difficult. )

It is not easy for Cheap Road to restore its vitality. Some businessmen began to evacuate with their feet. The morning market and night market outside Cheap Road's shopping malls became popular. However, it also brought great risks to the surrounding environment and traffic safety. Zhu Lianqing, director of the Business Research Institute of the Shanghai Academy of Social Sciences, believes that it is no doubt a setback to set up a stand up business to reappear Cheap Road.

Fact: (adjusting it is a small shop, objectively making it impossible for him to improve his grade. Now he is doing it, but it is also difficult. The morning market came out, and the stall went outside. It must be out of line with the city of Shanghai. There was a lot of fake and shoddy inside. ]

It is too early to say whether Cheap Road's turn is gorgeous or not. What kind of appearance does Cheap Road have in future? It seems that managers are not sure. Zhabei District Business Council said that the overall spanformation of Cheap Road business circle needs at least ten years. In the future, Cheap Road may have two major tendencies: first, overturn the wholesale market's position and spanform it into a high-end brand business circle; the other is still doing wholesale market, but it should be guided and standardized.

From the former Huating Road, Xiangyang road to Cheap Road, whether Shanghai, foreigners or foreigners, they have bought "cheap dignity" on these roads, and have enjoyed the pleasure of bargaining. But now, these grass-roots consumption heaven in Shanghai is vanishing one by one: the prosperity of Xiangyang road has ceased to exist. Wujiang road has been spanformed to be neat and beautiful, but lacks its characteristics. Cheap Road is no longer CHEAP... Perhaps these reforms are necessary to regulate business operations, and perhaps greater benefits from business benefits. But Shanghai is no longer short of Huaihailu Road, Nanjing road and Xujiahui (14.64, -0.12, -0.81%). Shanghai also needs many civilian sites for grounding gas, that is the happiness of citizens living in this city, and also the unique feature of this city.

In fact, many countries and regions have a world-famous grass-roots commercial street, Shilin Night Market in Taipei, the East Gate market in Seoul, Korea, and the strong night market in Chiang Mai, Thailand. These places have gone beyond commercial significance and become famous tourist attractions and local folklore films. For an international metropolis, how to balance the traditional and business, the common people and the interests, test the wisdom of the city.