Domestic Outdoor Footwear Diversification And Popularity Trend

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The demand for outdoor goods in the European market

In France, Paris, Seine River quietly flows, and people's leisurely life is in such a hurry.

Beside the corridor beside the river for pedestrians to walk, hold the camera in front of you, and observe the pedestrians and pedestrians through the lens.

According to the author's statistics, in just a half hour, more than 100 skaters, runners or cyclists passed through. There were single elderly people, couple couples, and children in groups.

In this beautiful and romantic country, outdoor sports have formed the development pattern of participation of men, women and children in all walks of life.

In France, almost everyone can ride a bicycle. Perhaps that is why the famous tour de France cycling competition has been established.

I also found an interesting phenomenon on the journey: runners on the street side will wear running tight pants, while riding bicycles also choose those sports bicycles aimed at physical fitness, and also equipped with corresponding sports headgear, such as easy to carry items, mobile headphones, shockproof music earphones and necessary kneecaps and helmets.

According to the relevant data, more than 34 million Frenchmen often do exercises, 18 million of them like cycling, 14 million like swimming, 12 million 600 thousand hiking, 8 million slow running, and 7 million skiing.

People under the age of 25 are the biggest outdoor sports consumers. The French spend more than 27 billion euros on sports every year.

Among them, personal consumption is the largest, accounting for half of total sales, while government accounts for 41%, while enterprises only account for 9%.

While shopping in Cologne in Germany, the author accidentally walked into a professional sports product mall, and was shocked by the immediate scene: the mall is a hollow building design, with four floors, and a swimming pool at the bottom. The top floor is blue sky and white clouds, and water, mountaineering, exercise, bicycles and so on are distributed orderly in all floors.

What's more amazing is that this is a sports experience center: if you buy rock climbing equipment, you can try it on the side wall, buy diving equipment and try it in the pool.

The salesperson told me that this experiential sale is universal and effective, allowing the experiencer to experience the charm of different outdoor sports in the shortest time.

Of course, enterprises often choose different sports equipment according to their personal hobbies as gifts for their employees.

Survey data show that 58% of Germans are active outdoor enthusiasts.

In the past two years, the turnover of outdoor products in Germany is also increasing. For example, Intersport, the largest sporting goods distributor in Germany, grew by 7% in 2009, and outdoor products accounted for 15%.

Diversification and popularization

Sophisticated outdoor equipment and professional experience venues are closely related to the scientific and professional nature of sports in Europe.

After decades of development, outdoor sports are not only an increasingly mature industry, but also gradually develop into a deeply influenced lifestyle and social movement. In Europe, this trend of national outdoors has changed from the embryonic stage to the stage of vigorous growth.

Data from NPD, a market research firm, show that the European outdoor market is about 14 billion 300 million euros.

The diversification of outdoor sports has injected fresh vitality into the European outdoor market.

For example, A surface movement and navigation (diving, surfing, motorboat, rafting, etc.), B land sports and cycling sports, C mountain sports and underground sports (skiing, rock climbing, cave exploration, etc.), D camping activities and hunting and catering (camping, fishing, etc.), E motor vehicles and ships and air pport (cross-country, bungee jumping, parachute jumping, etc.), F entertainment and sports and military sports (ball games, horse riding, shooting, etc.).

The diversity of outdoor sports has led to the formation of a large number of stable and high-quality consumer groups - the European middle class.

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In the eyes of Europeans who love outdoor sports, these sports that require high demands on venues and equipment are indispensable, but they must be limited.

So simple sport became fashionable.

According to the observation of the author's visit to France and Germany, the most common ones are cycling, roller skating, running, walking and indoor simple apparatus movement. These sports facilities are light and flexible, and can walk alone or companions.

Judging from the sales of outdoor products, clothing and footwear have become a powerful driving force for outdoor market development, plus backpacks, sleeping bags, tents and some necessary equipment, which occupy at least 75% of the outdoor goods market.

In addition to some powerful equipment for extreme outdoor sports, popular outdoor products such as outdoor clothing market are developing rapidly.

Development trend of outdoor products in Europe

Fortunately, outdoor sports fever is also becoming increasingly popular in China.

When people come to realize that health is not only measured by no disease, there will be plenty of opportunities in the health market.

According to the latest data statistics, the total retail sales of outdoor products in China in 2010 amounted to 7 billion 130 million yuan.

In Europe, sales of outdoor products have reached 528 billion yuan.

According to the annual growth rate of 25% to 30%, the Chinese market will take 15 years to reach the development level of the European market.

In Europe, the trend of national outdoor has entered a stage of vigorous growth. This has not only generated huge sales, but also firmly grasped the pulse of outdoor products market.

The mature European outdoor products market provides reference and inspiration for the development of the domestic outdoor market.