Where Is The Way Of National Costume Brand?

Look at China's clothing

In your daily life, you must have encountered such a situation: if you spend eight hundred yuan on a clothes made of domestic brand, someone will stand up and despise you: "spend so much money already can buy a certain brand, why buy this!" of course, a certain brand must be foreign.

That is to say, if the same brand of clothing is the same as the price of the domestic brand, the majority of people will choose the same brand.

Many people commented that this is because Chinese people worship foreigners and foreigners, so domestic brands can hardly compete with foreign brands.

However, the fundamental reason is not.

Why do people choose foreign brands to buy clothes? First, because of the chaos in our own industry during the rapid development of China's garment industry, most businesses only see short-term benefits, which naturally ignores many details and leads to a discount in product quality and service.

As time goes on, credit is reduced to a critical point, and customers naturally abandon it.

Completely disappointed with domestic brands, overseas brands seized the opportunity to enter China, and even the brands that were hard to survive in their homeland came to China for exaggerated pursuit.

Because when people lose their trust in a carrier, they will definitely make a new choice.

We lost the market entirely because of breaking faith at the beginning. However, how hard it is to rebuild credibility, perhaps even more difficult than starting from scratch, because rebuilding trust must erase the existing shadow and add new colors.

However, the market situation has begun to improve.

We can see that the new generation of entrepreneurs is no longer rigid, like some newly established clothing brands. They are carefully analyzing the market and putting more energy into product quality and service, so that they can be faultless and strive for perfection.

This is a good start. Maybe this will bring spring back to the earth.

Of course, it is necessary to make a brand. Before the brand, there must be a reliable product.

Reanalyzing the process of consolidating the market of overseas brands after entering China, you will find that domestic brands must compete with them.

When each brand has just entered the market, it must first seize the opportunity by product advantage or price advantage, and penetrate the brand image in the expansion of the market, so that it can win the hearts of the people.

When the market is mature, it can make good use of its already ubiquitous brand image to stabilize the market, and it will never change easily, because changing the brand image is even more frightening than a person's change of values.

When it comes to brand image, we must work hard in brand planning.

From the early brand positioning, including image building to brand promotion, it must be closely linked to one link. When formulating its positioning, it is necessary to achieve precise marketing positioning. Only the more precise it is, the more customers can understand. Only young men's clothing is better able to understand customers than men, women and young people.

Some enterprises are because the original brand positioning blurred, resulting in today's products, brand two is not like the embarrassing situation, it is difficult to do any more.

In addition, in the early stage of brand planning, we should not only focus on brand positioning, but also highlight the image and resonate with the positioning group.

After having a brand image, it is like building a memorial archway. When it is established, it must be guarded. As I mentioned above, it must be linked together, otherwise it will lose its reputation.

This is the foundation of a brand, and its foundation is not solid. Ultimately, it is not like anything.

It is gratifying to note that even though some young companies have omitted some details of the brand building, we still have a glimmer of hope in the vague sense, such as the business of men's wear, a newly established business men's wear brand, and also one of the thousands of start-ups.

Why do I say this is the hope? First of all, a group of young people started to be passionate. They were easy to accept new concepts and have strong adaptability. They could also see that they still had strong executive power by observing them slightly.

Secondly, the brand positioning of the Duke is a business suit for young men who are busy with career and work. Such a precise brand positioning, as far as we know, has not yet had a mature brand conflict with it, so the Duke also seized the market vacancy.

Then, the brand image is set up. As the image slogan of "doing things neatly and making people bold and resolute," the "brand image" is a unique brand that caters to the consumer group. It also resonates with the consumer. At the same time, it conveys a message to consumers through this image: choosing the right dress is actually selecting the image instead of the style.

A careful understanding of some of the current start-up brands is mostly founded by young people. They all have the same momentum. If they can understand and value brand positioning and brand image just like Lord Jones, I believe that the return of spring is not far away.