Domestic Textile Consumption Consumption Of Pseudoscience &Nbsp; Industry Heavy Punches Terminal Specification Standard

September 28, 2011, household

"This is a pocket book, which clearly defines the most common knowledge in the process of purchasing, using and maintaining household textiles, so that consumers can get free from many mixed sources of information from unknown sources, so that illegal enterprises, operators and distributors who chase short-term profits and spread pseudo scientific information are now in the original form, so as to promote safety standards, health and environmental protection for legitimate production enterprises to the market.

Graphic display terminal free distribution of 200 thousand copies

As the first guide to the consumption of household textiles in China, the first issue of this booklet will be printed in 200 thousand copies, which will be distributed to consumers through the sales channels of key enterprises and the professional market.

According to the author's understanding, the guide tries to give consumers reasonable guidance from the selection of raw materials, the main points of product purchase, the washing and receiving methods, etc. the booklets are generally easy to read, practical and standardized.

Yang Zhaohua, President of the China Home Textile Association, explained that the guide to consumer goods for home textiles produced by the association was guided by the consumer. It introduced all kinds of common sense in the selection and maintenance of bed products and towel home textiles products in a graphic and easy to understand way.

It is reported that the guide to household textiles, bedding and towels, will appear in the major textile brand stores, department stores and textile specialized markets in the future.

This guide points out that consumers can choose to buy according to their preferences and requirements, combined with economic conditions, due to the differences in product quality, structure and technology, as well as their appearance, product grade and practical performance.

(1) about bed products.

The commonly used materials for bedding fabrics are mainly cotton, polyester cotton blended, silk, silk / cotton interwoven, hemp cotton blended or interlacing. In general, all silk fabric beds are luxurious and elegant, and high count and high density all cotton jacquard bed products have good quality and comfortable use, which belong to high-end products.

The advantages of polyester cotton printing bed are rich color, light and easy washing, and generally low price.

(2) about towels.

The most common material of towel is YISHION cotton. Its advantages are soft and comfortable, and good water absorption.

Children should choose light and super soft towels, such as pure cotton colored small size towels; fine or sensitive skin can choose towels with lower Terry and smaller density; males generally have faster metabolism, and should choose thick towels with larger surface friction, such as spirals, high hairs (high Terry), coarse yarn towels, thick and warm towel in autumn and winter, and thin and damp towel should be used in hot weather.

(3) about the core.

The core of different materials is: chemical fiber quilt, silk quilt, feather quilt, wool quilt, camel hair quilt and so on.

Core products can be selected according to different needs and characteristics of filler materials.

In addition to the above core material, pillow core materials are often latex pillow, kapok pillow, herbal pillow and so on.

Resisting pseudoscience and leading domestic textile consumption

"The share of domestic textile products, especially bed and towel products, has expanded year by year, but there is still a certain gap compared with developed countries.

Taking towels as an example, the actual consumption of towels in China is 1 to 2 per annum per year, and 10 per capita per capita in moderately developed countries, while those in developed countries such as Europe and the United States are even higher.

Yang Zhaohua, President of the China Home Textile Association, said at the press conference that consumption habits and consumption misunderstandings are important factors affecting the upgrading of household textiles consumption. This is also the significance of organizing the consumer guide.

In the eyes of many people in the industry, the action to release the consumer guide through directly facing the end consumer groups can "clean up the source", which can not only help consumers to make scientific consumption decisions, but also promote the upgrading of home textile consumption and expand the overall share of home textiles market.

According to the author's survey of China's fiber inspection, more than 80% of consumers in China still pay much attention to price performance and material quality for home textile products. "Price" and "comfort" become the decisive factors for consumers to buy.

"Towel, sheets, bedspreads, these household textiles, we have to contact each day, and contact time is quite long, so I think the quality and quality is the first, I will buy those natural materials."

In this way, the star market endorsement in the fast market is facing a "cold shoulder" in the home textile industry.

According to the survey, only 7% of home textile consumers care about whether the products have celebrity endorsements. 41% of respondents value the word of mouth evaluation, that is, the feelings of friends, acquaintances or netizens, which proves that the consumption of home textiles is relatively rational.

Among the stars who speak for home textile brands, Carina Lau is most aware of that. 30% of respondents know that Carina Lau has endorsed a brand of home textiles.

However, in terms of home textile brand awareness, the awareness rate of the home textile giant, Luo Lai and fuanna, is still the highest.

However, the author found that many so-called "pure natural" home textiles products are not "natural". With the rise of raw material prices, many businesses have taken the concept of "big shift" in order to save costs and profiteering, disseminate pseudo scientific information and mislead consumers to consume under their guidance.

This is also the original intention of the guide.

Home textile enterprises are "forced" to enhance product quality

According to the author's observation, the guide is a pocket book, which is small in size and convenient in the pocket of clothes.

The first 200 thousand volumes of the guide are mainly bed products and towels. Later, they will continue to enrich the contents of consumer guides. For example, curtain books and carpet fascicles will also be available in the near future.

The authoritative statistics show that there are about 10 million new couples in our country each year, and the resulting consumption will exceed 300 billion yuan. The consumption of household textiles for each newly married family is 12312 yuan, second only to the house decoration, and is ranked in third of the newly married expenses.

"With the relatively strong consumption ability of" 80 after "have entered the marriage hall, this trend continues to increase in 2011.

Market analysts believe.

"By 2020, China will enter the textile power from a big textile country."

Zhang Yankai, vice president of China Textile Industry Association, pointed out.

The release of the guide is also an "act of charity" to upgrade domestic textile consumption demand and help China's home textile market.

The publication of the guide to household textiles consumption not only enables consumers to understand the scientific use of home textiles, thereby expanding the consumption of home textiles, but also forcing home textile production enterprises to enhance product quality management.

The home textile enterprises participating in the compilation of the guide to household textiles consumption pointed out that, for consumers, there is no authoritative guidance for home textile products in the market. The guide to the consumption of household textiles compiled by the association has filled the gap in China, and will play an important role in expanding the consumption of home textiles and promoting the development of enterprises.

At the same time, the issuance of the guide also enables home textile enterprises to open up another development idea besides quality and function in product development.