White-Collar Workers Do Not Love The Main Card, Love The Secondary Brand &Nbsp;

Market

It has been discovered that in the past two years, many brands are similar to big brands. But judging from LOGO, they are not the big names themselves. After asking the salesmen, they know that the famous brands that these brands are familiar with is "the same root", which is called Deputy brand by the industry.

In recent years, as more and more international and domestic first-line brands have been stationed in Ji'nan, as well as the completion of several large shopping centers, we can see more deputy cards, including both the international top brands and the famous brands.

Some of these sub cards will deliberately mention the relationship with the main card, others avoid the main card, and the design style is totally different from that of the main card.

There are quite a few young and fashionable groups, because the sub card is cheap and lacks the sense of design.

The big brand likes to push the sub card. The Ji'nan market has many cards.

"A few days ago, I went shopping and entered a jeans shop that I had never heard of before. When I hesitated to buy it, the clerk said that the brand was actually another brand of another famous brand, and suddenly felt a lot of kindness and bought it immediately."

Said Miss Zhang, a provincial city.

Indeed, in recent years, the Ji'nan market has seen many famous brands of sub licensed products.

It is understood that the concept of the first sub line brand appeared in the 80s of last century abroad, but it is well known to the people of Jinan, but in recent years.

Take DKNY as an example, this is the young vice card of the famous brand Donna Karan. Although its main line brand Donna Karan has not been stationed in Ji'nan yet, DKNY's first store has appeared at the Ginza mall jade letter shop at the end of 2010.

There are now several MAX&Co stores in Ji'nan, which is actually the Italy brand MaxMara's sub card.

However, the secondary cards in the Ji'nan market are not all big brands. More and more fast fashion brands are also launching the secondary brands and entering the Ji'nan market. For example, the two brands of Wanda Plaza Pull and Bear and Bershka are the sub line brands of fast fashion giant ZARA.

DENiZEN of Hang Lung Plaza is the subsidiary line brand of the famous jeans brand Levi 's.

In fact, many civilian brands also have their own sub cards. Some of them can see the shadow of the main cards in appearance, and others can not distinguish completely from LOGO.

For example, many shopping malls in Ji'nan can see la.go.go, is the La Chapelle (La Natsu Bell) Deputy card.

In the interview, the reporter saw that many brands with different styles, different positions and seemingly irrelevant brands were actually the same group.

Many Deputy cards in the mall do not deliberately mention their relationship with the main brand. Instead, they choose to cater for the market with an independent second line brand strategy image and idea. "Our main line brands are cutting and materials, and the energy of the sub line brand is focused on fabric texture, printing, water washing, and so on. It is entirely a brand of different styles."

A shopping mall on the Yuan Yuan Street, a salesperson of Korean clothing brand counters said.

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The price is close to the people in Ji'nan.

The price of close to the people has the same luxuriant feeling as luxury, and many classic brands can be found from the secondary brand products.

Speaking of the sub line brand, many fashionable white-collar workers in the provincial capital can break fingers to say a bunch of advantages.

Of course, the price that is lower than the price of the main line 50% can also enjoy the high performance price ratio shown in the design of big costume and so on.

If you haven't been able to control the age of Chanel and you can't afford to buy Giorgio Armani's clothes, why do you want to try them? It's better to pick out their sub line brand products. They are young and full of personality.

Miss Han, who works in a university in the provincial capital, told reporters that these sub cards are actually the first line brands to expand their markets, but they will not lose their brand's influence and value because of discount or price reduction, but specifically for young consumer groups.

"Pierre Balmain is much cheaper than Balmain, but Balmain's $20000 yuan classic shrug suit can be found almost exactly the same in Pierre Balmain."

During the interview, Miss Han told reporters that the price is only 1/3 of the main card, "the same big design, almost the same work.

If it wasn't for the brand, it would be Balmain. "

In the eyes of Miss Han, the brand of the second line brand is basically the same as the main brand in terms of texture, design and type.

"If you choose, you can choose super quality products."

Yu Qiu, who has been studying in Britain for many years since he was fifteen years old, told reporters that if he could not afford to buy a big brand, the brand of his secondary line had become a consumer view of many friends around him.

"Now Prada is a very popular brand. Its MIUMIU night, which was launched about twenty years ago, is very popular among young people, and its personal color is relatively thick. Its limelight can sometimes even cover the main brand products."

Yu Qiu said, in their eyes, today's sub line brand is likely to become the new big card tomorrow.

At the same time, reporters learned in the interview that for many fashionable white-collar workers in the provincial capital, handbags, wallets, belts and sunglasses are relatively common investments.

"If you have the strength to buy big products, you will buy big brands. If you do not have the strength, you can replace them with sub line brands."

The vice card of the same stage grabbed the head of the main card

From the name, the sub line brand is the "deputy" of the main line brand, and the price of the secondary brand is closer to the public consumption level. However, some people say that, to a certain extent, the vice card has grabbed the lead of the main card.

A few days ago, Dolce & Gabbana said that it intends to turn off the "gold suction" sub line D&G in August next year, on the grounds that the sub line brand D&G has confused the positioning of the Dolce & Gabbana brand, which makes people think that D&G is the abbreviation of Dolce & Gabbana brand, and thinks they are "one house". This is to maintain the image of the main line brand and enhance the luxury of Dolce & Gabbana.

Reporters learned that at present, there are many secondary cards and main cards in Ji'nan market. Some of the main cards and sub cards are next to each other, while others are not on the same floor. Although the D&G hasn't done the same, the sales of the sub cards are good.

Sun Yanzhi, a salesperson at the Ginza mall MAX&Co, said in an interview that the brand shop opened in December 2008, and that the main brand MaxMara was first settled on the first floor of the mall three or four years ago. Although the sub card MAX&Co was the latecomer, sales remained good.

"Style and design feel similar to the main brand, are original, so some customers are interlinked, will buy clothes on the first floor, and then buy on the third floor."

Sun Yanzhi told reporters that because the price difference is about two times, the MAX&Co customer group is relatively weak young people with relatively weak economic foundation. "The main card's influence is big, the unit price is high, and the sales volume is higher than the secondary card, but if the sales volume is discussed, the Deputy card is not inferior to the main card."

A dealer in the American clothing brand in Ji'nan said that at first, many people saw the brand as a brand designed by the young people. It was the "money making tool" of the main brand. However, with the increasing strength of the sub line brands and more and more fans, but not everyone could clearly understand the complete second line of the brand under the brand line. Sometimes it was obviously a second line brand. Many people would mistake it as a main brand.

"I always liked GAP, but Ji'nan did not open a shop, but later I heard my friends say that Old Navy is GAP's sub line brand, which has always been considered the main brand."

Tian Tian, a shop in Shanda road technology market, said.

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Fashion designers tell you the difference between the main card and the side card.

Speaking of luxury brands and sub line brands, local fashion blogger Xiao Li seems to have a lot of endless words.

She likes to study fashion. She knows the things about fashion circles.

So how can we distinguish between the main card and the sub card? It will be easier for her.

"There is a trick, that is, not to abbreviate all the spelling, and the designer's name is the real luxury."

Xiao Li laughs, of course, there are still many tricks to let everyone grab the side cards at a glance.

First of all, "by" is the most commonly used identity tag of the sub line brand, followed by the main line name, just like Marc by Marc Jacobs, See by Chlo.

Xiao Li said that letter abbreviation is also a common accessory sign, like D&G (Dolce&Gabbana) and McQ (Alexander McQueen).

Of course, "Jeans" is also commonly seen in brands, combined with brand names, and is a brand line of cowboy and sports series.

"Like CK Jeans, which is common in Ji'nan market."

In addition, the reporter has learned that "Label" is also a symbol of the secondary line, such as Vivienne Westwood RedLabel; it takes a paragraph or more letters in the name, such as Galliano (John Galliano), KKarl Lagerfeld (Karl Lagerfeld), and Karl (E); the word "Yu" with the word "Yu" is Italian "Yu", which is more likely to appear in the secondary line of Italy brand, such as "Wei", "color", "color", and "color".