The Power Of Cooperation! Danish Design Wind Blows Into China

Joachim, the prince of Denmark who claims to be a farmer, is very interested in design and fashion. The traditional Danish design style is famous for its tranquility and charm. The sofa Nicolette Stoltze, which has a design sense of pattern fabric, has selected a group of new jewellery to bring China to the exhibition.

The design concept of Danish jewelry comes from Danish culture, human nature and natural tradition.

Some Danish fashion brands have a very good foundation in China. The shoe brand Ecco has entered China for ten years. Instead of the "Danish creativity and fashion cooperation force" held in Shanghai in December 8th, it is called an exhibition of fashion exchange between China and Denmark.

After the restoration of the 1933 old workshop area, the cold concrete structure pformed into another fashion landmark in Shanghai.

More than 25 Danish design brands, including furniture, household appliances, clothing, jewelry, accessories and porcelain art, have their own preferences. No matter static display, dynamic fashion show or designer's short distance introduction, the atmosphere is as mild and exquisite as the Danish coffee and tea provided at noon.

This is Denmark's first design and fashion event in China. His Royal Highness Prince Joachim, who came to Kingdom of Denmark for fun, jokes that "as a farmer, I am also very interested in design and fashion" and hope that more people will understand and appreciate the unique design style of Denmark.

This is the original intention of the exhibition.

But Denmark, which represents the design power of Nordic backbone, has been deeply rooted in the hearts of the people in its quiet, simple, concise and sophisticated industrial design style.

Today, Danish fashion design has also become one of its own.

Danish style, which has never been deliberately worked out, is commonly seen in Denmark. The impression is "small population, little industry. People do business with two, do design with their brains."

This social and economic environment determines that the traditional Danish design style is famous for its tranquility and charm. It combines materials, uses and patterns together, and shows the original function of the design in a smooth and artistic way. This trait is embodied in furniture design, architectural and functional design of Denmark.

When the Nordic design of the "bright and straight line" style, which is bright and not too decorative, prevails, Danish Home Decorating Designer Kay Pauj (Kay Bojesen) once concluded: "lines should have a smile."

This vividly outlines the characteristics of Danish design.

This sentence can also be used to summarize Denmark's fashion style.

The world is accustomed to giving "elegant and romantic" to French fashion, dedicates "gentleman of quality" to the English style, and does not hesitate to throw it into the German fashion with the description of "rigorous atmosphere".

But what about Denmark?

Fashion people tend to be blank for a moment.

Every season, when people look forward to the four fashion week, little is known about the Copenhagen fashion week in Denmark.

The largest fashion event in northern Europe held in February and August is actually set up in 2007. Not only did Danish designers release new works, but also art exhibitions, trade shows and new designers' exhibitions. In the eyes of Danish people, fashion design is only part of its excellent modern industrial design, and trade has to go ahead.

A few months ago, the designer Ann-Sofie Back, who was the protagonist of the 2008 Copenhagen fashion week just ending in a skating Park, has made a debut in London Fashion week. The more mature works of Baum Und Pferdgarten, Denmark's supermodel Helena Christensen introduced its clothing to its boutique in New York, so that Americans can enjoy it; Jens Laugesen and Day Briger et two young Danish designers are active in London and Paris fashion week.

Not many people know that these silent designers, almost all of their clothing styles show a modern minimalist fashion sense.

At the Shanghai exhibition, a Danish jewellery designer Nicolette Stoltze, speaking of the Danish fashion designer, said: "everyone has an atmosphere of being immersed in work and not being clamored by the outside world.

It is hard to say what the Danish fashion design style is, the design idea comes from Danish culture, human nature and natural tradition, and then changes with the trend of society.

According to the royal highness of Prince Joachim, Denmark's fashion products are Denmark's fourth largest export products, and some Danish fashion brands also have a good foundation in China.

The Bang & Olufsen of Denmark is recognized as the top convertible audio-visual equipment manufacturer with very strong sense of design. The shoe brand Ecco has been in China for ten years. Ecco shoes are not so fashionable, but they are absolutely comfortable and open to more than 300 stores. The eight brands of In Wear, Cottonfield, Jackpot, etc. under the IC Companys of the garment company are not high profile and occupy the major department stores; Kopenhagen Fur is the world's largest Deluxe mink supplier, the world's largest fur auction exchange, the center of international fur trade, and some Chinese clothing brands have long cooperated with them, for example....

"You may not be able to blurt out some representative terms of Danish fashion. They are not as high profile as LV or Cartier, but inadvertently, Danish Fashion is permeated in Chinese life," an exhibition visitor said. "Popularization, with a breath of life, is very comfortable and easy to see."

Nicolette Stoltze this time selected a group of new jewellery to bring China to participate in the exhibition. Those big yellow diamonds and pearls were set on a simple gold base or thin chain, pure and clear, and she felt that her design was the best Danish style.

"We are looking for the right store in China. If we can't find it at one thirty, we will wait."

Her attitude towards design is not at all acceptable.

Lindberg's most famous spectacle frame is almost a simple combination of two steel wires and a nose clip. It is as light as feathers and lows the shielding of glasses to the face.

Sofapop sells sofa designs with fancy fabrics. The design of sofa covers comes from art designers around the world, including paintings by many Danish young artists. In this one day Danish exhibition of creativity and fashion, almost no designer has talked about Danish design features as an important thing. Everyone focuses on the interaction between selected materials, fine workmanship and beautiful design, and caters to the aesthetic, interesting and practical design of the public.

However, in this atmosphere without saying anything, most of the people who are concerned about fashion design also know a lot.