Denmark Fashion Design Exhibition First Visit China

In December 8, 2007, Denmark's first design and fashion event in China was held in Shanghai.

The event is named "Danish creativity and fashion - the power of cooperation", which includes design exhibition, fashion show and brand new product show.

More than 200 representatives from multinational and Chinese companies in fashion and design fields are expected to attend the event. Media coverage from various parts of China will be held. The royal highness of Prince Joachim of Kingdom of Denmark and the officials of Shanghai municipal government will jointly unveil the exhibition.

The event is held in the 1933 old workshop area of Hongkou District, Shanghai.

After repair, the 1933 old workshop pformed the unique structure of concrete into a beautiful building and light, which coincided with the unique and concise slogan of the event, the Danish footprint.

The Danish Prince attended the exhibition. The event was divided into three parts: the design and fashion show in the morning, the fashion show and product display in the afternoon, the evening banquet and the NE Tiger show.

The title "cooperation power" attached to the event indicates the importance of cooperation between designers and fashion manufacturers in China and Denmark.

More than 25 companies (including exhibitors, fashion show and product sponsors) participated in the event.

ECCO (ECCO) is a sponsor of this event.

The fashion show in the evening is chaired by China fashion brand NE Tiger to celebrate the cooperation between China and Denmark in the design and fashion industry.

The event was organised jointly by the Danish industrial alliance, the Danish Export Promotion Council and the Danish Consulate General in Shanghai, and the Shanghai creative industries center of China.

Danish Fashion and design have successfully entered the Chinese market. Denmark's fashion product is Denmark's fourth largest export product.

Although exports to China are still limited, Danish Fashion and design products have broad market prospects in the Chinese market.

In the big cities such as Beijing, Shanghai and Hongkong, the demand of Chinese customers for Danish design is huge.

Olsen Daniiel has occupied a large market share in the Chinese market, and some other Danish design products, such as Bodum, can also be seen in many parts of China.

There is no doubt that Danish design products have good market opportunities in China.

Some Danish fashion brands already have a good foundation in China.

IC Companys and its brand "InWear" have been developing in China for seven years, and now it has opened up the "Cottonfield" of men's clothing brand.

InWear's products range from office dress to casual wear.

According to the report of Copenhagen fur company, China has become one of the best markets in the world. ECCO has also become a "super brand" in the footwear industry in China.

ECCO brand shoes can be bought everywhere in China, and sales are growing rapidly.

The products of Lingzhi's "Jack and Jones" and "Vera Moda" brand are sold in more than 2000 stores in China.

Apart from being a perfect producer, China is still a lucrative consumer market.

In August 2007, Danish journalists took part in Copenhagen fashion week and reported that Danish products are especially suitable for Chinese market.

But Denmark Corporation still needs to introduce themselves to China through fashion shows.

This is what Denmark Corporation is doing now.

In December 8th, Danish Fashion Companies ECCO, IC Companys and Dyrbergkem will show their products in three major fashion shows.

The activities on 12 8 are the first design and fashion activities of Denmark in China.

ECCO is one of the first companies to enter the Chinese market, and ECCO develops at a new store every week.

The activities of 2007 December 8th marked the beginning of the Danish design and fashion journey in China.

To support the development of Danish design and market industries in China, the Danish Consulate General in Shanghai recently created a special fashion industry team and supported by experts from the Consulate General of Denmark in Hongkong.

The team will support various activities of Danish companies in China.

It was a good start in December 8th when the prince of Denmark took part in his activities with his royal highness.

ECCO, a family business founded by the Toosbuy family in 1963, ECCO has now developed into a global company with more than eleven thousand employees worldwide.

Since its inception, ECCO has always believed that shoes should fit well.

Feet are the same as human beings. They always need care. The real shoemaker should make the best shoes in the world. The goal is to make shoes perfect to every little detail.

The goal of ECCO is never to do the best, but to do the best.

Exhibits: footwear Dyrberg/KernDyrberg/Kern is an international brand that creates fashion, image, illusion and beauty, blending traditional design concepts and fashions in Scandinavia.

The design of the product embodies individuality, identity, creativity, quality, simplicity and money view.

Dyrberg/Kern's products in color and sculpt are the perfect themes of fashion.

The main products are jewelry for men and women. Watches and glasses series were founded in 1990 by two jewellery designers. They are Gitte Gyrberg and Henning Kern., headquartered in Copenhagen. Since its establishment in 1990, the company has developed rapidly, especially in 90s of last century.

All the design, marketing and administration work is done at the headquarters in Copenhagen, and many jewelry products are also made in Danish workshops.

Its jewelry products are sold to 35 countries through its developed agents and distributors network.

Exhibits: jewelry for men and women, watches and spectacles.

SofapopSofapop is a new concept product of the special group in 2007, inspired by art designers from all over the world.

Sofapop offers a variety of variable fashion designs to adapt and express different personal styles.

As a leading enterprise in China's furniture industry, the sales channel of Sofapop is very convenient. The products can be ordered through the Internet, and can also be purchased in the stores of major commercial and residential areas in Scandinavia.

Sofapop has a strong and experienced team, based on the new concept of purchasing sofa in China, and ensures that all sofa lovers can provide reliable products.

Exhibits: sofa product Mooma in the real world, it should represent an individual or collective view of life.

Design should cross western culture, exchange views and integrate the two worlds of the East and the West in order to visualize our civilization.

Is that possible?

We think it is possible.

As a well-known design company in Shanghai, Mooma design company maintains good cooperation with more than 40 designers at home and abroad to provide services for furniture design, industrial design and related promotion activities.

Our interior furniture design is outstanding in China and enjoys a great reputation all over the world.

FlexaFlexa is Denmark's leading producer of furniture for children and furniture for young people.

Founded in 1972, its headquarters is located in Hornshyld, near Hans. It has factories in Denmark, Estonia, Russia, China and the United States. There are more than 900 employees worldwide.

As a multinational company, the advantage of Flexa lies in its flexible bed based product concept and the company's business running through the entire value chain from the forest to the children's home.

Flexa China is its Asia's production and sales headquarters.

The products are available in more than 70 stores in China.

Exhibits: furniture Bo ConceptBo Concept is Denmark's most modern furniture retail chain brand. In 47 countries, there are more than 200 Bo Concept brand shops and 150 studios.

In 1993, the first Bo Concept brand store opened in Paris. Now you can see this brand in many international metropolises including New York, Tokyo, Berlin, London and Shanghai.

Bo Concept provides high quality, well-designed modern furniture and lifestyle items.

In 2007, the Danish Franchise Association awarded Bo Concept the "best franchised chain brand in Denmark".

Exhibits: modern furniture and lifestyle accessories Nicolette StoltzeNicolette Stoltze represent the most fashionable jewelry design, and also represent the highest quality Scandinavia style handwork design, the eternal minimalism.

Her unique style, design and color are both classic and avant-garde.

Since the first Nicolette store opened in Copenhagen in 2000, she has attracted many customers from Scandinavia and other parts of Europe, whose products are popular throughout Europe.

Rings, earrings, bracelets and necklaces are made of precious metals and precious stones, and are considered to be the most fashionable women in Scandinavia.

Exhibits: Oce N.V.Oce N.V., a leading supplier of digital document management technology and services, is in the leading position in the world.

The core of its technology is to pform files and data from internal network and Internet to printers and archives around the world and around the world by using advanced software developed by ourselves.

The company's digital printers and scanners are the most reliable and productive ones in the world.

The company also provides a wide range of graphic display, consulting and outsourcing solutions.

IC CompanysIC Companys is a listed company in Denmark and the largest clothing company in Nordic Europe. It designs and sells different brands of men's and women's garments. Its brands include Peak Performance, InWear, Jackpot, Tiger of Sweden, Cottonfield, Matinique, y.

In Europe, Canada and China have 18 subsidiaries, nearly 2250 employees.

IC companys has wholesale outlets in more than 40 countries and has its own retail outlets in fifteen countries.

Exhibits: Kopenhagen FurKopenhagen Fur, the world's largest luxury marten supplier, is the world's largest supplier of famous brands, and is the world's largest fur auction exchange, the center of international fur trade.

Every year, Kopenhagen Fur has to classify nineteen million mink skins exported to the fur industry in the world.

Kopenhagen Fur is not just a Denmark Corporation, but an international brand that represents fur and finished products on the market.

As an international brand, international designers, fashion companies, fashion forecasters and creative people in all fields hope to get inspiration from Kopenhagen Fur and work with Kopenhagen Fur's senior fur traders and designers.

China's NE Tiger is an example of this kind of good cooperation.

NE Tiger, founded in 1990, is a luxury brand of clothing and accessories in China, NE Tiger.

Zhang Zhifeng, the founder and creative director of the company, has recognized the strength of the brand before creating the company. The same product can be sold at a price of three times higher in the US market, and the price in the European market may be five times higher.

The blueprint designed by Mr. Zhang Zhifeng for the company is to develop the company into a group that specializes in luxury products, including men's and women's garments, high fashion, accessories, jewelry, cosmetics, books and Chinese cuisine.

Mr. Zhang thinks that NE Tiger will become a famous brand in China before 2010 and will go to the world stage.

LINDBERGLINDBERG is a Danish design company, renowned for its innovative avant-garde, functional and comfortable glasses design, and has 550 branches in more than 90 countries.

The main goal of LINDBERG is to make people who wear glasses live brighter and more beautiful all over the world.

The international fashion industry has highly refined details and innovative designs. For this reason, LINDBERG has won the more than 40 highest Fashion Awards in the world.

As a global enterprise, LINDERBERG serves 550 glasses of customers in more than 90 countries.

Exhibits: the spectacle series AsianeraAsianera, a unique hand painted bone porcelain with various Asian styles, is the result of continuous innovation and cooperation between the two founders, Chinese American designer Liu Xiaojie and designer Lee.

Founded in 1995, Asianera was originally designed to preserve many of the most famous handicrafts in China in the past few centuries. But this idea is not just imitation antiques. Instead, Asianera is committed to applying contemporary style exquisite hand-painted technology to bone china.

Exhibits: hand-painted Bone China Bang & Olufsen/B&OBang & Olufsen is a manufacturer of convertible audio-visual equipment.

Since Peter Bang and Sven Olufsen sold their first radio in 1920, B&O has been focusing on the design and quality of its audio-visual equipment for the past 80 years.

B&O uses innovation and design to ensure that its technology meets users' needs.

B&O has more than 2400 employees worldwide and is sold in more than 60 countries.

Exhibits: audio-visual equipment Jooi Desi