• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Sports Shoes Enterprises "Close" Fashion &Nbsp; Sub Brands Emerge As The Times Require.

    2011/11/17 16:35:00 25

    Fashion Brand

    Recently, Quanzhou sports brands have launched the sub brand of the fashion line. At the same time, the concept of "Sports" has added a lot of "Chao" elements.

    It is reported that Hongxing Erke's "ERKEPLAY" has been officially unveiled just now. The brand performance of the music and fashion attitude is complementary to that of the main brand. CBA "V5N" is also in line with the original intention of forming a complementary relationship with the CBA main brand, following the fashion trend and facing the market. Anta's sports life hall is also blooming with its comprehensive stores. This is not only the occupation of the market segmentation, but also the enhancement of Anta professional sports.

    Fashion sense


    So how much brand label can the brand of "fashion label" bring to the Quanzhou sports brand? Whether the sub brand can become the growth point of the new concept of profit increase? All these problems need to be answered.


    Sports "closer" fashion brand came into being


    Many famous sports brands have gone very fast in recent two years, and the tone is refreshing. The elastic soft fabric that fits the body and stretches is free from the rigidity of the waist collar, the clothes rack, and even a little waist design, which virtually adds a little fashion sense.

    In these sports brand shops, you can buy pleated skirts with colourful tights and other seasonal products.


    In other words, the flexible and comfortable functions of sports, combined with modern fashion colors and close fitting tailoring, are becoming more and more sophisticated.

    Sports brand

    Fashion rules.


    "The fashion of sports shoes and clothing is precisely because they need each other, and the sports brand fashion sub brand is to pport the market demand and break it out."

    Adidas brand stakeholders have said so.


    "Changes in urban life are sports shoes and clothes.

    fashion

    The reason why it is so popular is that the combination of fashionable products gradually forms a series of combinations. We generalize them to the concept of complementary to the main brand, which is the sub brand after independence. ERKEPLAY is brewing under such a background! "Tan Qibing, director of Hongxing Erke sporting goods Co., Ltd., said.


    At the same time, CBA V5N fashion sports shoes store is also to adapt to the current market demand for the development of fashionable sports shoes. Guo Hui has independently made fashionable footwear products in CBA professional sports equipment as a branch of fashion.


    Ding Guo, President of Guo Hui (China) Limited, believes that this is a perfect combination of sports and fashion. The integration of professional sports shoes and fashionable clothes with fashionable elements is an inevitable trend.


    In fact, since 2008, Anta, which has gained a firm foothold in the professional sporting goods market, is planning to open up a new market in the field of fashion sporting goods and children's sporting goods, which is due to the opportunity of upgrading the second tier market after the Olympic Games.


    "The consumption trend of Chinese nationals is diversified, and the demand for sporting goods with fashionable and fashionable styles will increase."

    Zhang Tao, vice president of Anta (China) Sporting Goods Co., told the media, "sports to a certain extent are them.

    prominent

    The way of personality.


    The industry believes that the production process of children's sporting goods and fashion sporting goods and the production of functional sports goods are essentially the same. They all use the same raw materials, and the expansion of scale will undoubtedly enable Anta to easily realize low-cost procurement and enhance the bargaining power with OEM merchants.


    Emphasis on professional sports image


    Whether it is Anta sports life hall, or ERKEPLAY, etc., the store doesn't use the dark tone, dark coffee and other main tone in space. It combines the elements of relaxed life and fashion elements. It creates a new visual experience through the combination of life shelving portfolio and fashion personality display, and bright colors of POP, and successfully creates a shopping hall of fashionable sports products.


    In addition to effectively displaying the brand image of the professional sports in the terminal display, it also puts forward higher requirements on the products: the fashion trend of the fashion products is changing and changing rapidly.

    Therefore, fashion brand shoes store is testing the production and R & D capabilities of enterprises.


    "Product research and development capability must keep pace with each other. It must be separated from each other. It is necessary to guarantee the complementary relationship between single product store and comprehensive store, and fully consider the proportion of professional products and fashion products, so as not to confuse the vision of consumers and cause the consequences of unknown brand positioning."

    Insiders suggested.


    It is worth noting that the main brand positioning of sports is still professional sports.


    Anta emphasizes that the development of Anta brand is focused on the establishment of professional sports equipment. Anta is increasing its R & D investment every year. It is very clear for the main brand positioning of professional sports, and Anta life movement is only a supplement to a product line to meet market demand.


    As a matter of fact, Anta's sales of basket, net and running sports products have always been the top brands in the domestic market, adding fashion to products through appearance, color design and so on, while enjoying the joy of sports technology while enjoying fashion.


    "Sports and fashion do not contradict each other. A sports brand should make clear the positioning of the movement, bring the technology content and fabric material used in sports to the fashion of life, and achieve the combination of practicality, durability and fashion.

    Leisure clothes

    Market. "


    After all, the fashion brand of sports brand is not only compatible with the main brand, but also has an ambition to swallow leisure clothes market.


     
    • Related reading

    Footwear Industry Recently The Lowest Price Earnings Ratio Of The Top Three Enterprises Exposure

    Footwear industry dynamics
    |
    2011/11/17 16:27:00
    24

    The Global Footwear Market Prospect Is The Key Topic Of The World Leather Conference.

    Footwear industry dynamics
    |
    2011/11/17 15:08:00
    30

    Shoe Clothing Brand Breaks Through The Terminal Market, Where Is The Way To Ask?

    Footwear industry dynamics
    |
    2011/11/17 13:46:00
    20

    &Nbsp Is Embarrassed; China's Three Or Four Line Retail Business Is Caught In A "Strange Circle".

    Footwear industry dynamics
    |
    2011/11/17 13:43:00
    32

    四川外貿喜憂互現 鞋類出口增長乏力

    Footwear industry dynamics
    |
    2011/11/17 11:39:00
    6
    Read the next article

    Mergers And Acquisitions Of Chinese Footwear And Apparel Are Surging.

    A few days ago, the news of China's footwear giant BELLE group's acquisition of children's clothing brand Hello Kitty (Hello Kitty) and Disney (Disney) has caused great waves in the industry. The eyes of Chinese private enterprises are once again attracted to the word "acquisition".

    主站蜘蛛池模板: 久99re视频9在线观看| 久久伊人精品青青草原高清| 熟女老女人的网站| 国产国语在线播放视频| 青青青手机视频| 女人与公拘交酡过程高清视频| 中文www新版资源在线| 暖暖免费高清日本韩国视频| 人人妻人人澡人人爽人人dvd| 色妞AV永久一区二区国产AV| 国产真实乱子伦视频播放| a级毛片免费全部播放无码| 婷婷综合五月天| 两个人看的www免费高清| 日韩免费一级毛片| 九九精品视频在线播放8| 欧美黑人玩白人巨大极品| 亚洲高清视频在线播放| 理论亚洲区美一区二区三区| 四虎影在线永久免费四虎地址8848aa| 欧美黄色一级在线| 国产超级乱淫视频播放免费| 一个色中文字幕| 成年在线网站免费观看无广告| 久久精品一区二区三区中文字幕| 欧美成视频无需播放器| 人人爽人人澡人人高潮| 男人强行被开发尿孔漫画| 伊人色院成人蜜桃视频| 美国式禁忌矿桥矿网第11集| 四虎成人精品免费影院| 美女的大胸又黄又www又爽| 国产动作大片中文字幕| 青青青国产免费线在| 国产亚州精品女人久久久久久| 激情网站免费看| 国产精品无码一本二本三本色 | 日韩精品久久久肉伦网站 | 色多多网站入口| 国产91久久精品一区二区| 麻豆AV一区二区三区久久|