"Zhuhai Design" Will Become The Fashion Pronoun.

In recent years, the clothing and fashion industry in Zhuhai has shown a good momentum of development.

In 2004, as a famous designer brand clothing enterprise, the state clothes and costume design Co., Ltd. moved from Guangzhou to Zhuhai, and established the state dress design (Zhuhai) company. In July 2005, the European clothing brand Burberry "Boboli" mainland China general agent settled in Zhuhai, which means Zhuhai's fashion and fashion industry environment is full of great attraction.

In December 5, 2003, the State Council approved the establishment of "brand oriented fashion design, production and production", mainly based on textile and garment industry, and gradually built into high value-added brands.

Since the implementation of the brand driving strategy by the Guangdong provincial government in 2003, Wiseman has won the title of "famous brand products of Guangdong province" and "famous trademark of Guangdong" and won the title of "the top 500 famous brands in the world" in Zhuhai clothing enterprises.

At present, the development of clothing fashion industry in Zhuhai has begun to "thrive and thrive".

Historical background

　　1979年珠海正式建市，在上世紀(jì)70年代后期至80年代初期，因毗鄰香港、澳門(mén)，與珠江三角洲周邊其它許多地區(qū)一樣，那些從香港、澳門(mén)帶回來(lái)的多姿多彩的服裝、鞋、帽、襪，令人大開(kāi)眼界，令珠海獲得了港、澳服裝時(shí)尚的直接啟蒙，作為我國(guó)最早設(shè)立的經(jīng)濟(jì)特區(qū)之一，1978年，澳門(mén)商人曹光彪首開(kāi)對(duì)大陸直接投資的先河，與珠海簽訂了珠海第一家外商投資的毛紡(服裝)企業(yè)——香洲毛紡廠(chǎng)項(xiàng)目，1979年1月，香洲毛紡廠(chǎng)成立，1979年11月7日，香洲毛紡廠(chǎng)建成投產(chǎn)，主要生產(chǎn)純羊毛衫和羊兔毛混紡紗，不僅是珠海市最早以補(bǔ)償貿(mào)易形式引進(jìn)外資興建的來(lái)料加工企業(yè)，也是我國(guó)第一家“三來(lái)一補(bǔ)”外資企業(yè)，1984年，小平同志親臨該廠(chǎng)視察，對(duì)該廠(chǎng)大膽改革給予了高度評(píng)價(jià)。

{page_break}

By the middle and late 80s of last century, garment enterprises in Zhuhai gradually increased, and there appeared Zhuhai Zhenwei clothing companies and other enterprises.

By the early 90s of last century, due to the positioning of Zhuhai's urban development, garment processing enterprises characterized by labor intensive have moved to Zhongshan, Dongguan, Zhongshan, Dongguan and other Pearl River Delta cities. Under the rapid growth of global garment processing export, they seize opportunities and develop industrial clusters under the voluntary efforts of the enterprises and the government. Zhuhai has lost the garment processing and production and garment industry in that round of development.

At present, Zhuhai's clothing and accessories include wesman, Carso, exceptions, Zhuo Fu, Asana, Sai LAN generation, Carle Randy, Olenti, Yu you, Ya Jia map, Shui yuan, Orr Denman, Saint Rena, and other famous national brands.

In recent years, these Zhuhai brand clothing enterprises, developed from the external processing trade, have taken the advantages of enterprises in the aspects of design, technology, management and production and processing capabilities, guided by the market, improved the product development and technological innovation ability of enterprises, nurtured and introduced high-quality professionals, and adopted self-employed and franchised businesses to gradually create and develop the fashion industry dominated by clothing and cosmetics.

Nowadays, Zhuhai is facing a new period of economic development, including fashion and fashion industry, which gives Zhuhai a new economic development space.

Young and dynamic fashion clothing industry in Zhuhai and Zhuhai has its own unique advantages: apart from having a certain degree of

Zhuhai, located in the mouth of the West Bank of the Pearl River, has obvious regional advantages. The regional integration of the Great Pearl River Delta region with the center of Hongkong, Macao, Guangzhou, Shenzhen and Zhuhai is inexorable. The Pan Pearl River Delta city belt is also exempted, the flow of people, logistics, capital flow, technology flow and information flow channel are smooth; the University Park is in the ascendant, the high-tech industry is in the ascendant, the talent and the technology agglomeration is inevitable; the China International Aeronautics and space Expo and the Zhuhai declaration have the ability to host the large-scale, high-grade and high-grade exhibition exhibition, and the Zhuhai airport with the advanced international standards has now navigate to more than 20 cities in the country.

The Hongkong Ling Ding Yang cross sea bridge, Guangzhou Zhuhai railway and Guangzhou Zhuhai expressway will be built soon.

Adjacent to Hong Kong, Macao and the special geographical location in the Pearl River Delta, the Zhuhai can play a role in the channels of internal and external economic and cultural exchanges; the traditional links with Hong Kong, Macao and Southeast Asia have Zhuhai's geopolitical and economic advantages; close to the main navigational routes of international shipping and the geographical conditions of the main navigable inland waters in the region, making Zhuhai easy to connect with the ocean market and the inland hinterland.

{page_break}

With the positioning of "textile and garment industry as the main body, and gradually building into a high value-added brand fashion design, production and distribution center, and promoting the development of logistics, exhibition and other related industries", the Zhuhai Macau cross border industrial zone was officially opened in December 9, 2006, all of which provide a solid foundation for survival and good development space for the further development of Zhuhai fashion industry.

In terms of fashion design, R & D, management, logistics, exhibition and market development, Zhuhai will develop a unique fashion fashion industry.

Prospects for development

The rise of the domestic garment industry has raised new and higher requirements for the future development of the domestic garment industry. The brand awareness has been strengthened. At the same time, the new round of adjustment and pfer of the industrial structure has begun, and the global capital influx has become more frequent. The fashion brands of foreign countries are directly entering, merging or acquiring or establishing agents. China's own brand enterprises are also stronger, and the Chinese clothing market structure has entered a comprehensive integration stage. Therefore, when the peripheral production and processing oriented regions are experiencing a pformation fatigue and difficulty in the pformation of the brand, the fashion and garment industry in Zhuhai, because of its advantaged geographical advantages, has gained a huge advantage because it has not been able to catch up with the development opportunities of the brand era because of its lack of pformation and development opportunities. Entering the twenty-first Century, the era of post quota has arrived, and the process of global economic integration has accelerated. China's fashion consumer market has been formed after nearly 30 years of cultivation, and the trend of consumption individuation and green consumption continues to grow.

As a result, Zhuhai, China's most beautiful, romantic, leisure and comfortable, garden style seaside tourist city, has created the best ecosystem for its fashion industry, such as fashion, clothing and cosmetics. Therefore, Zhuhai is best suited to the fashion and fashion industry in the era of brand management.

One day, "Zhuhai design" will become a synonym for fashion.