Thinking About The Four Problems Of The Development Of Chinese Shoe Industry

One of the considerations is whether China's footwear industry has a "re understanding of the question of what shoes are," in other words, does China's footwear industry have a real name problem?

It should be admitted that shoes are shoes, clothes and clothes, and each has its own personality.

However, the basic fact that we should not overlook is that shoes and clothes belong to a large family of clothing. They are the two brothers. They should have strong commonalities.

Clothing is a combination of inanimate clothing and living people.

This determines the special duality of clothing. It is both a physical product and a spiritual product.

Since clothing includes decorations such as clothes, shoes and hats, shoes must also be both physical and spiritual.

Fortunately, there is a similar view in the preface of the Chinese shoe culture dictionary compiled by the Red Dragonfly Group. It is emphasized that "it is the close combination of clothing and activities that makes up the colorful world of human culture".

Naturally, the author refers to "clothing" including footwear.

However, this kind of insight has only just been put forward. It has not been widely discussed yet. I am afraid it has not been accepted by many people in the industry.

Again, because the concept of "four contents" extended by the duality of clothing is actually an alternative definition of what clothing is, I am afraid it is not a question of one or two sentences.

If the name is not right, then the word is not right and the word is not right.

Therefore, the shoe industry in China must be developed rapidly from a big shoe industry to a powerful country in shoes industry. It seems that there is a problem of "recognizing what shoes are" again, and that is, there is also a problem of shoe names.

Two ponder: does the Chinese footwear industry also have the problem of keeping pace with the progress of science and technology and cultural and artistic prosperity? In other words, is it also the basic rule of the development of China's footwear industry on the basis of the progress of science and technology and the prosperity of culture and art?

If we have no objection to the above mentioned footwear industry, that is, shoes are both physical products and spiritual products, and also have "four contents". Then, the development of footwear industry is just like an inevitable answer to the development of the footwear industry, which depends on the progress of science and technology and the prosperity of culture and art.

Looking back at a rough look, the development of China's footwear industry has relied on scientific and technological progress over the past 20 years since reform and opening up. This line has always been a strong line, guiding ideology is very clear and practical work is also very strong.

Of course, this is very correct and must be fully affirmed.

However, depending on whether the line of cultural and artistic prosperity is relatively weak, although it has done some things, it is not coherent enough, nor has it put the guiding ideology in position. Therefore, the problem of modeling shoes belongs to the problem of aesthetic art, or the pformation of technological beauty into artistic beauty. However, due to the unity of guiding ideology, the problem of culture and art can not be sublimated, until the end of last century, the word "shoe culture" appeared on the literature of China's footwear industry at the end of 90.

Is this strong and weak two line in line with the trajectory of China's footwear industry? Can it be said that this has affected the development of China's footwear industry to a greater extent and faster?

Three ponder: does China's footwear industry need to further establish industry awareness and form industry behavior?

For a long time, China's leather shoes belong to the light industry department, the rubber shoes belong to the chemical industry department management, the cloth shoes belong to the light industry and the textile two departments separately manage, the sports shoes and the traveling shoes "where are the producing areas in?"

Although different varieties have different personalities, they are, after all, a footwear family with an industrial common character and an industrial image.

Fundamentally speaking, only the whole industry can revitalize enterprises.

However, over the past few years, whether the whole industry of footwear industry has been less active, and whether the whole industry or even the international exchange platform is not large, so far, there is no national shoe industry organization.

Therefore, we need to further establish the industry's overall awareness and image, and more industry activities.

Four of thinking: China's garment industry and China's footwear industry are both the largest manufacturing industries in the same industry in the world.

Two industries have sprung up a number of Chinese famous brands and well-known trademarks in China.

This is a very gratifying achievement.

China's naming Committee has launched a brand that has entered the world famous brand. There are two Chinese footwear industries, and the clothing industry is not as good as the shoe industry.

Why is it so difficult to create an international brand? There are four main reasons for the analysis from the clothing industry. First, the inertia of the planned economy system is still strong.

So far, basically only the processing trade network, and no independent brand trade network.

Two, consumption is not strong enough.

China is short of clothing and clothing for a long time. The starting point of brand consumption is not long and the crowd is not big.

Three, social assistance is not true.

The basic trend of striving to create famous brands is that enterprises are fighting alone. Many societies, including governments and associations, remain in slogans. The famous brand strategy put forward by the national garment industry in 1994 is only a strategic thinking, without a strategic move.

Four, China's economic strength is not strong enough.

So far, international brands, especially world famous brands, are actually synonymous with strong economy.

Although China has a strong culture, there is no strong economy.

Therefore, we must not be too hasty and we must catch up with the development of economic strength.

I expect to maintain the momentum of our current development for another 10 years or so. Our Chinese clothing industry and footwear industry will have international brand names.