Facing The Winter Of Footwear Industry Calmly

In recent years, the winter of 2007 is still warming, unlike the trend of the earth's winter! However, in China's shoe industry, this winter is particularly cold. Everyone knows that shoe making is an intensive labor industry, which needs a large number of labor. However, due to the continuous economic development and rising prices, many shoe factories can no longer meet the requirements of the workers. Especially in some places along the southeast coast, the labor force has been extremely tight in recent years. Even if the factory is willing to pay high prices, it can not find suitable technicians There has been a shortage of skilled workers for many years. this is not the whole problem. Due to the low threshold for the entry of shoe-making industry, in some areas where industries are concentrated, a family gathering together is a small factory, which can produce leather shoes. The products produced in this form can only be imitations, not others. Even some large manufacturing enterprises, even some so-called "famous" enterprises, still haven't gone out of the old way of simple imitation. They either go to Hong Kong, Guangzhou and other places to follow the cat and draw tiger's eye; or they focus on some enterprises that are ahead of others to produce what they quickly produce; or they collect on the Internet and come to them for a variety of renovations And a foot. This kind of product, homogeneity is extremely high, there is no other way, we have to fight price. It is still the common fault of Chinese enterprises to pay attention to efficiency, production, innovation and intellectual property rights. It's natural to focus on efficiency and quality, but at the same time, we didn't expect to increase investment in intellectual property rights and train a group of technical talents for enterprises. In a word, we didn't solve the immediate and long-term interest problems, and did not plan well for the "century enterprise". When the cold wave came, it was the first to be affected. it should be objectively said that the problems existing in shoe enterprises are multifaceted, not just those mentioned above. So in the face of external pressure, it is inevitable that there will be problems. In the field of shoes and clothing, "winter" sound, how to play their own piece of sky? Put aside their own problems, let's not talk about it. Let's analyze the current situation of shoe enterprises. The establishment of trade barriers represented by the EU will intensify in a short time. On the one hand, it is based on the distrust of Chinese products, the deeper is the consideration of protecting their own similar enterprises, and an instinctive containment reaction to the rise of China's economy. They have not adapted, or are not willing to see Chinese products displayed in the world. We should have a very clear understanding of this, this war will be a long-term struggle, perhaps never end that day! We have to plan for the long term. The current domestic economic situation will also be a serious test for the future development of shoe enterprises. In the face of the pressure of surging inflation, we can never take it lightly. We must be mentally prepared for 3-5 years. Over the years, with the rapid development of China's economy, it is necessary and necessary to adjust for a period of time. This is also the requirement of the objective economic law. There is nothing terrible about it, but the estimation should be sufficient and sufficient. In the face of the pressure of inflation, the first to be hit when the number of service industry, followed by the field of shoes and clothing. the change of consumers' consumption habits can not be ignored. The development of personalization makes people begin to pursue their own side. This should be the overall trend of the development of shoe industry in the future, and also put forward higher requirements for shoe enterprises. Enterprises should fully consider the challenges of personalization to large-scale production while expanding their scale. we can see that many shoe enterprises have made a gratifying step and made many beneficial explorations. For example, red dragonfly's sports shoes took the lead in putting forward the concept of sports shoes in the world, and formulated production standards, which became a benchmark in the field of intellectual property in China; Kangnai got rid of the shackles of foreign agents and went abroad to open its own stores, which not only expanded sales and increased profits, but also made great achievements in the zero distance contact with foreign consumers Aokang is not willing to be punished by the European Union and stands up to fight for the benefits that should be obtained for itself and also for Chinese shoe enterprises. From this, we can see that there can not be a fixed model for the development of enterprises, even if they are all well-known enterprises. Under the premise of a clear understanding of the situation, we should have a more sober understanding of our own enterprises. Those are what we are good at, what we should avoid, what are our advantages and what are our shortcomings. Only when we have an objective and rational analysis and judgment on our own enterprises, can we find a way to develop our own enterprises and usher in the spring of the next year To become a respectable shoe-making enterprise.