Winter Commodity Price Inflation Frightens Customers &Nbsp; &Nbsp; &Nbsp; Fight Online Shopping To Bargain.

Introduction: "this year

Shopping malls prices rose 30% in winter

Reporters in Yantai, Shandong, some shopping malls to see, all kinds of winter clothes filled with various counters, reporters browse several clothing brands found that most of the winter clothing prices are very "high profile", a sweater is usually more than 1000 yuan, an ordinary cotton clothing price tag of about 1500, and the woolen clothing has become a "luxury goods", a woollen coat at four thousand or five thousand yuan is very common.

Wang Dan, a salesperson of Zhenhua commercial and entertainment brand, said that this year's winter clothing is more expensive than last year, which is related to the price rise of raw materials. Now, even the prices of thermal underwear, shoes and caps and scarves are rising.

Ms. Liu Jie, who is picking up a cotton coat, said: "this year's clothes are too expensive. Last year, a cotton suit price was five hundred or six hundred yuan and good, but this year, it was almost impossible to find a winter suit of less than 1000 yuan. Even a Mo dor's sweater was four hundred or five hundred yuan, so it was so expensive that I could not buy it."

As to why the price increases, the sales staff of the shopping malls almost agree: This is caused by the increase of raw materials, labor costs and rents.

This year's raw materials have increased by 10% to 15%, and the cost of labor has also increased. The manufacturing cost of women's clothing has increased by about 10% to 20%, and the average increase has reached more than 30% in the market and other expenses.

Game prices are too high to scare customers away

Faced with rising prices of winter clothes, many people have to learn to "care for each other". Many consumers say that every time they go shopping, they hope that their favorite brands will be discounted. But the price of winter clothing has been very strong this year. Now it is mid November. Many new winter clothes are selling at full price, with little discount, so it is very difficult for people to pick up their bags.

"This is the golden season for winter clothing sales," said Liu manager, who is planning department of a shopping mall. "Because the winter in Yantai is very long, the sales cycle of winter products is the longest in clothing. Therefore, in the rush to do promotional activities, usually after mid December, some brands will promote Christmas and new year's promotions, as well as the time before the Spring Festival, and after that, more than 8 of the brand clothing starts to sell at a discount."

Quite a lot of consumers have criticized the sales promotion. At this time of the year, some commodities began to sell thirty percent off or twenty percent off, but this year is different. Most brands are very persistent.

Ms. Jiang Hua, the public, said: "many brands launched last year's old sales, but the price is the same as the discount rate after the Spring Festival this year. The inventory that has been pressing for one year is still so tough. It is really not worth it, and simply does not buy it."

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During the interview, many salesmen were very helpless about the sales of winter clothes. Cai Liya said: "this year's sales of winter clothing are not very optimistic. Especially some high-end brand clothing, many customers buy less, and many customers come up and ask for no discount. When they hear that they can't afford a discount, they mostly shake their heads and go away. But because of the high price of goods, it is difficult to make a big discount. A 3000 yuan clothes, a discount is 300 yuan, and now the freight cost is also improving. In fact, the profit margins of clothing are also shrinking."

Citizens fight online shopping for cheap

The price of clothing brands in the mall is too high. Many consumers fight for online shopping in order to save money.

Miss Li, who works in a certain institution, said: "many friends around me began to calculate carefully and began to go online to Taobao.

The same style of new winter clothing can buy 70 percent off on the Internet, even if some international brands, 30 percent off of them can also get the goods, and shopping malls basically no discount, of course, online shopping is cost-effective.

Miss sun, who loves beauty, has a special liking for online scouring. The mall is just a fitting room for her now.

In this regard, the sales staff of many clothing counters in the mall are very scratching their heads: "now, many customers are shopping in the mall, especially at weekends. The volume of traffic is very large. Compared with previous years, the purchase volume is decreasing. Many consumers are looking at the style and size of the test, and then order online, especially some twenty or thirty year old female customers, who are usually the mainstream consumers. Meanwhile, sales of children's wear and men's clothing are also declining.