Price War Four E-Commerce Development Faces Three Turning Points

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Inflection point 1: electricity providers fight hand to hand

The e-commerce industry has been smoking four times, and the competition among the electricity suppliers has become white hot.

"Amazon (micro-blog) only began to make profits six or seven years after listing, which is a long and arduous process."

Ying Ying Chun, director of the investment banking division of Merrill Lynch, said at the meeting that the Chinese electricity supplier is now fighting a protracted war.

In the view of Meng Jinhong, managing director of Jefferies, the main reason why the electricity supplier struggled fiercely is to value the potential of China's e-commerce.

"At present, China's electricity retail sales account for only 3% of the total retail sales of the society. This figure has great potential for upgrading.

In the future, the electricity supplier industry must have made great progress.

"After the protracted war, there will be many more healthy electricity providers to survive."

Dai Lei, executive partner of Qiao Qiao language, said that the current competition among the electricity suppliers is "fighting fighting money by fighting hands", while Amazon burning money is doing solid infrastructure. Only in this way can we finally overcome the turning point.

Inflection point two: traditional enterprises break

Although the development of electric business is only a few years old, the traditional competition can not be taken lightly.

"Product manufacturers and brand operators, or even retailers under the original line, have become the dominant companies in the e-commerce sector."

Fu Zhiyong said.

From capital

In the exchange and interaction of the guests, many traditional business operators also came to learn from them.

"For us, e-commerce is eroding the offline retail market, and we have to expand the channel of e-commerce."

A clothing industry personage told reporters.

In fact, Li Hao, assistant general manager of suning.com, has not supplemented the electricity supplier channel as a physical retailing. "It is a brand new format."

The quarterly monitoring of China's online retail market in the second quarter of 2011, released recently by Analysys International, shows that suning.com's paction scale also ranks fourth.

Suning.com said, "to achieve the strategic goal of 300 billion yuan in 2020".

However, the traditional electricity supplier's breaking the way is not easy to go, many of which fail.

In this regard, Li said frankly, traditional enterprises lack the assurance of Internet users' behavior.

"Su Ning has been doing e-commerce for two or three years, and there is not much analysis and Research on Internet behavior data."

Inflection point three: B2C rising gradually

Another turning point is the shift of the market share of the two major modes of B2C and C2C.

In the past "double 11", Taobao Mall (micro-blog) completed 3 billion 360 million yuan a day, far more than the Taobao network after splitting.

"This means that the era of e-commerce, which takes B as the main body, is coming. The turning point of the era of e-commerce C to the age of B has obviously emerged."

Fu Zhiyong said.

Statistics show that in 2003, when Taobao was just sprouting, B2C and C2C accounted for 35.2% and 64.8% of the online shopping market share respectively.

Since then, C2C has been advancing all the way. By 2008, the strong C2C reduced the market share of B2C to 6.7%.

However, research data from AI consulting show that B2C growth is generally higher than C2C in the next few years.

Among them, the growth rate of B2C in the third quarter of this year was 19.5%, much higher than that of C2C.

Meng Jinhong also said that from the example of the United States and Japan, the future of B2C is more than C2C.