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Shoe Industry: The Game Between TV Marketing And Network Marketing

2011/11/21 10:56:00 15

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Shoe Industry Marketing AOKANG Lining Brand

For many shoe companies, at the very beginning

brand

When marketing, the first choice is tradition.

Marketing

That is to promote brands by means of newspapers, radio, television and other traditional media, such as Lining, AOKANG, etc.

Anta

And so on have used this traditional marketing method, and are still making use of this traditional media to brand marketing.

But brand marketing can not just use this single way, after all, it is only a simple brand name duplication, consumers can remember and recognition is still very limited.

As a result, the shoes enterprises should locate and integrate the enterprises, and begin to ask the spokesperson to extend the integrated marketing with the brand, and promote the brand with the influence of the spokesperson.

Advertising marketing of traditional media is a must for shoe companies.

In recent years, at the CCTV advertising tender meeting, the pride of Quanzhou shoe enterprises has thrown a lot of money on them, which has made many people laugh at it and become a force that is hard to ignore.

Of course, the traditional brand marketing can bring the first pot of gold to shoe enterprises, and establish the primary relationship between the brand and consumers. However, traditional brand marketing also has many disadvantages, such as the high price of advertising and advertising, the gradual maturity of consumers, the suspicion of mass marketing and so on. These are the problems that shoe companies solve.

However, in this rapidly developing modern society, shoe companies can not rely solely on marketing to build and promote brands. Instead, they need a variety of ways to continuously gain and maintain competitive advantage.

In particular, with the constant popularization and development of computer Internet in China, more and more shoe enterprises are paying more attention to network marketing and website construction. More and more industry brands and electronic commerce platforms have carried out deep strategic cooperation to speed up the process of network market expansion, many of which have been successful in well-known shoe enterprises, such as Lining, AOKANG, PEAK, and 360 degrees.

There is no doubt that the brand marketing of shoe companies has gone through the course from tradition to Internet, but it is not a substitute relationship, but a coexistence.

Brand marketing can not be singled out, it needs the combination of two ways of tradition and network, so that we can foster strengths and circumvent weaknesses, do better service for brand marketing of enterprises, and enhance brand awareness and reputation.

Of course, the brand marketing of shoe enterprises still needs to take advantage of quality first and service first. When shoe companies enhance brand awareness, they can not relax their checks on quality and service, which is the foundation of their life.