Join It Cobalt Men's Clothing, Shop Five Business Skills "Earn" Constantly

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Branded apparel franchises are favored by many fashion retailers in their mature way of operation and popularity. How can they operate a brand clothing store? What are the methods and skills?

First, maintain the charm of stores.

Before opening a brand clothing store, the entrepreneur will make a plan for the store and try to present the most attractive feature.

After opening a clothing store, you can't take this lightly. You need to always ensure that the clothing store is innovative and special, so that your brand store will always catch the customers' attention.

Two, pursuit of goods

The relevant people believe that nowadays consumers like "vulgar, big, satisfied" products. The same commodity has much more function and better effect than price and nature.

Three, improve service Charm

The charm of stores and products has been enhanced, and the charm of service has been enhanced. That is, employees should make guests feel that everyone in the shop is friendly.

Four, regular promotions

Promotion is often the most direct and effective way to improve performance, especially when it seems to be booming and consumption is declining.

It is suggested that the sales promotion should be determined according to the performance of the store owners before they can be effective.

For example, there are different ways of promoting sales in the form of planned purchase and impulse buying.

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Five, how to retain employees' hearts

The good and bad stability of employees has a great impact on a shop, especially in the early stage of entrepreneurship. In the later stage of entrepreneurship, employees may be dug up. Therefore, how to grasp the hearts of employees is a compulsory course for small employers.

Some employees are not very concerned about how much money they are getting, but about whether they grow or not. If the boss is busy making money and neglecting employees, the mental strength of employees will be greatly reduced.

If you want to retain the staff's heart, of course, you have to motivate the staff. If the boss speaks in a word, "today's hard work, you should take good care of your body and don't work too hard", so that your employees can work harder.

Today's clothing stores are facing fierce competition. The author Leonard Berri has conducted extensive research on many clothing stores, and found that the best clothing stores have 5 solid pillars, creating value for customers in 5 interlocking fields.

Best time

1. When a customer looks at a commodity (expressing interest)

Two. When customers suddenly stop, they say they see her at first sight.

The practical method of clothing industry usually digested inventory is to shift the inventory level to the first level, and then through the terminal's large-scale promotion (special offer, buy gift, etc.) to ship more.

Here, I just want to talk about some conventional ways of inventory.

1. dealers vigorously develop group buying business.

Clothing is essential to life, and there must be a group buying market.

Bulk sales generated by group buying are helpful to clean up inventory.

Many large clothing dealers have certain connections in the locality. They can make full use of these relationships to develop group buying businesses.

The purchase price of the inventory group is generally low, eliminating all the public relations investment, basically no profit, but can recover cash in time.

In particular, those seasonal stocks are not handled in a timely manner, and stocks must lie in the warehouse for more than half a year.

2. look for special sales channels.

When the existing sales channels can not digest inventory, we can consider whether there are other forms of sales channels for target consumer groups.

A dealer in Nanjing once had more than ten thousand sets of famous brand sportswear stocks, occupying a lot of money, and through its terminal channels, it was unable to sell these stocks in the short term.

So he took aim at college students in Nanjing Polytechnic.

College students are obviously the top consumers of sportswear, but many of them are unable to afford their sports clothes because of economic problems.

The dealer, through a friend of the City Sports Bureau, contacted more than 10 school sports associations, sports departments or teachers who were not responsible for sports.

At the sports window of these schools, he sold sportswear to students at the price of less than 30% of the retail price of the market, and at the same time gave 10% commission to each person in charge of sports.

Thus, some schools provided him with short selling sites, some provided him with support for broadcasting advertisements and bulletin board advertisements, and some work study centers also organized students to run and sell for him.

He also made some small preserves, sponsored some ball games, and further established relations with schools.

After three months, more than 7000 sets of sportswear were handled by more than 10 universities.

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3. exchange advertising with inventory.

Many advertising companies often buy some media sessions in order to get price advantage, and then change hands.

However, when there are times when there is no time to turn around, the advertising company often agrees that the company will use some or all of its products to fill the advertising fee in order to recover the cost, while the advertising agency will send the product to the employee as a public relations gift or corporate welfare.

Promotion is a part of marketing strategy. With the acceleration of competition and the expectation psychology of consumers, promotion plays a decisive role in the business elements of clothing stores.

How to make the sales promotion means "people-oriented", how to balance the creativity of sales promotion and the double effect of consumers' interests become the problem to be solved by the present and future clothing stores.

The purpose of promotion includes improving turnover, promoting commodity rotation, activating sales atmosphere and promoting enterprise vitality.

The types and methods of sales promotion include price reduction, gift, discount coupons, coupons, combined purchase preferences, membership preferences, raffle and display. Sales promotion must be based on "entering" as the core and the interests of consumers and franchised customers as the center.

"Sales promotion" is generally accepted by the consumers. Clothing stores are also "human" industries. Therefore, the promotion strategy of clothing stores is bound to be "people-oriented" so that it meets the win-win principle of consumers and enterprises.

Because the level of promotional activities is quite extensive, we must integrate the concept of integrity and related marketing means, so as to achieve the desired effect of sales promotion effectively.

Therefore, a good sales promotion method can play an important role in improving the sales volume of clothing stores, activating the atmosphere of clothing stores, and enhancing the vitality of clothing brands.

The management of clothing stores emphasizes the popularity of people, especially the direct contact with consumers in the stores. It is the most sensitive to the change of consumption demand. From simple reduction and discounts to creative creative sales promotion activities, all of them are trying their best to improve their popularity, raise Gao Yeji and improve their image.

Along with the evolution of marketing techniques, marketing ideas are constantly displayed in various promotional activities. Taking a street business circle, it can be found that various sales promotion techniques used by various marketing players are very different, and the use of ingenious skills has their own advantages. However, the outstanding sales promotion techniques all attach importance to the principle of "people-oriented".

Price concessions directly reduce the price of goods to attract consumers to buy, and there are discounts and special offers.

It is also known as a specific drug, which can enhance short-term performance, clear inventory, attract customers to visit, fight against competitors' sales activities, and stimulate impulse buying, so we must be cautious in its application.

The gift with goods refers to the disguised sales promotion method that consumers can buy a products to send B goods, which can be said to be a reduction in price, mainly avoiding the negative effects caused by direct reduction.

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Counter - not at the exit.

In order to promote sales, some stores often set up counters at the exit of escalators. The purpose is, of course, to enable customers to see the goods they sell, so as to increase the possibility of selling goods, but this practice often causes some customers to deliberately bypass the counter and walk towards the counter.

You might as well move the 2 meters away from the counter at the staircase to see the effect. I believe you will feel the magical effect of "home study".

Voice: don't play deafening music.

Playing deafening music is actually very bad. Music itself can create an atmosphere, but it depends on what kind of atmosphere it creates. Gentle and elegant music can make customers forget, increase the time of customers staying in the shops, thereby increasing the possibility of customers' consumption; and the music of the ear is called "sound and evil" in geomantic omen, and it is a kind of evil, which makes people naturally produce irritable emotions and can only play a negative impact on the promotion of stores.

The door of a shop is the throat of a shop, and the passageway for customers to enter and circulate with goods.

The number of doors per day of the store determines the rise and fall of the store.

Several points for attention, hoping to help friends who want to decorate the shop.

First is the decoration period:

One year, the most common decoration peak in spring, is just after the end of the year and 7 and August, generally just after the renovation of the house most of the shops are just decorated in the decoration.

In July and August, most of the renovated stores should be shops that want to change their image and store image. According to the sales situation of a year,.8 months should be the least season, if not the new ones.

In this season, decoration should be relatively less relative loss. After all, this time period, especially in the latter half of the month, is rather dull. The business losses during the decoration period will be relatively small.

Next is the decoration budget:

About the profit situation, advise the decorating shop to weigh their profits properly and make proper use of the decoration fund. Too big investment is not useless here, but if it is only a shop decoration, otherwise there will not be a big increase in performance. Therefore, the budget is best to be budgeted according to the plan of one year's renovation, especially when the fashion ladies are in fashion. And after all the popularity and fierce competition atmosphere, the external packaging is indeed the first impression of the customers. The budget for specific funds: it is best to know what material to use and find out the price of the material, then calculate the amount of money needed for the specific use of the materials. It is best to budget the next decoration time and the time.

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Then the implementation of decoration:

It is better to find some decorators who have experience in decorating shop, and have been observing the construction on the spot. There are specific ways to explain to the decorators. Don't wait for them to get up and complain again. So the relationship is not easy to handle. It's not the result of the decoration, it's a waste of money.

In addition, the specific time to tell the master, the shorter the better, but the premise is that the living must be done meticulous. There are still some circumstances, such as some places are what they want to do. But there is no way to do the actual work at the time of decoration. At this time, we must bear in mind that the same effect can be achieved. Especially the selection of materials, do not use any high-end stuff, as long as the appearance can achieve the desired goal. OK., after all, decoration is not used for many years. Moreover, if some places fail to achieve the desired goal, start a brain and change the other way of thinking. The premise is to match the overall style and color.

Some details of the decoration:

One is the handling of flavour. This is very important. If there is a long-term taste, it is necessary to ask the decorating master to ask the situation. In addition, there are some aspects of the corner and details. For example, the pigment or glue on the ground should be dealt with well. Since the decoration is made, try to make it perfect.

Otherwise, it would be undesirable if the ground was not finished or the wall was not disposed of, especially the conspicuous location, to destroy the overall effect. After all, every store was different, and each area was different.

Too specific things can not give you a talk. Next, I'll knock on some hardware configuration and other matters needing attention in the decoration.

First of all, the location of the following hardware must be considered.

1. does the door font and size combine with facade?

The appearance of the facade basically defines your style, and the choice of the font basically determines your grade. This is my personal view. I can not say it is very scientific, but I think so, the color of the door head and the color of the facade must match well.

2. the setting and location of the cash register.

The owner of the cashier may think it's not necessary, but I feel that there is something else in a smaller shop. It is not simply a table that can be replaced. The color of the cashier must be combined with or echoed with the color of the shop walls and doorposts. The stupidest way is to have the same color as the doorway's color.

3. the setting and location of fitting rooms.

For the color of the fitting room, I suggest that it is best to be able to highlight the colors in the shop and at the same time. It is best to arrange carefully in the fitting room. The warm and convenient clothes hooks must be set up.

The location is best located at the corner where the dead area is not available, or the area that does not occupy the display area and the cash register.

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4. the setting of the rest place.

No matter whether your resting place is two chairs or very atmospheric sofa and tea table, it is best to have a smooth passage between the fitting room.

Two points of view should be smooth, and it is best to occupy a small area and make people feel uncomfortable when they are resting. It is best to put a drinking fountain and basic magazines, or our album and recent publicity materials.

5. display props

As for props, some friends like to use regular props, and some like to shape themselves. But I observed that many friends made things are actually very impractical. In this respect, I suggest that we observe more about the application of props in big shops, not to let you imitate others completely, but you learn to see the gateways, and see what their applications are like.

If the effect of clothes can not be displayed at all, good props are also garbage. Remember that in the choice of colors, you can run out of thousands of mountains and rivers, eat all kinds of hardships, and study all kinds of children's products (children's clothing). Finally, we find that any children's products discount store is stock products, foreign trade products and backlog products, then you have no initiative in the sales process, and the products you sell can't follow the bill. There is no selectivity, resulting in the loss of customers and endless troubles in the process of operation.