The Total Volume Of US Market Group Buying This Christmas Is Up To 100 Million US Dollars.
Beijing time November 18th morning news, according to the US group buying aggregator website Yipit, this year Christmas shopping season in the United States.
market
The total volume of group buying is expected to reach US $100 million.
Sales forecast
Yipit predicts the United States
consumption
People will be there on Thanksgiving and Christmas.
Group buying
The website costs 80 million to 100 million dollars, much higher than 15 million to 20 million dollars in the same period last year.
The group buying website is attracting consumers through various products, including discount Christmas tree, helicopter sightseeing and holiday travel.
Jim Moran, co-founder of Yipit, said that these sites not only sell cheap products, but also provide services that people can experience together with JimMoran.
"As a result of group buying, holiday gifts are not limited to physical goods."
"No matter where your family and friends live, you can buy an interesting dinner, course or service for them now," Moran said.
In the survey of 10 thousand Yipit users, more than 90% thought they might use the group buying website to buy holiday gifts this year.
Gift group buying
Groupon successfully launched IPO earlier this month. The company is analyzing the trend of last year's shopping, so as to prepare for this year's shopping season.
Groupon senior vice president Alan Cooper (Aaron
Cooper said: "we will study all the products purchased and sold by our organization, and we hope to focus on providing those that resonate with users during the holidays."
Groupon has expanded the shopping group buying service Grouponicus to more than 40 cities, only 20 last year.
The company has also added some group buying that can provide unique experience, including Alan DeGeneres (Ellen).
Degeneres) tickets for TV programs and half price concessions for helicopters to visit New Jersey.
Cooper said that many holiday group purchases will last for 3 days or longer rather than just 24 hours in order to give consumers enough time to decide.
Peter Karasilovskiy, vice president and project director of BIA/Kelsey, a market research firm, said that more and more national brands will be promoting products on group buying sites during holidays. (PeterKrasilovsky)
He said: "more famous brands will participate in group buying this year.
Some even match black Friday.
Black Friday is the first Friday after Thanksgiving, and there are usually a lot of high discount on that day.
It is called "black" because in theory, many retailers lose money on this day.
Every trick comes out.
American Apparel will sell US $50 gift card through Groupon for $25, and Fandango will offer discount movie tickets through group buying website Tippr.
LivingSocial, the second largest group buying site in the US, plans to donate some of its sales from December 5th to December to charity, which has lasted for 16 years.
LivingSocial spokesman Miley Griffin (MaireGriffin) said the website will also focus on some pactions suitable for gifts.
"All the group buying deals we offer during this period are very suitable for gifts."
Griffin said.
Tippr CEO Martin Tobias (MartinTobias) expects that the sales volume of the website will increase by 30%.
Last year, the company provided cooked turkey and was popular during Thanksgiving.
Bloomspot, another group buying site, is expected to increase sales by 35% in the shopping season.
Jasper Malcolmson Malcolmson, the company's CEO, said this is partly due to people willing to buy expensive gifts such as a package of meals priced over 100 dollars. Jasper
Sucharita Mulpuru, an analyst with Forrester, an American market research firm, believes that although the group buying website can attract some consumers, there is still a big gap compared to the whole e-commerce market. "(SucharitaMulpuru)
"The main reason why people use these group buying websites is their discounts rather than seasonal factors.
So I don't think they can get the same seasonality with other enterprises. "
He said.
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