Houjie Will Push Forward The Brand Building Of Shoe Industry

The "government work report" examined and approved by the sixteenth session of the people's Congress of Houjie Town clearly pointed out that in the next five years, our town will continue to promote transformation and upgrading, upgrade the industrial structure, and take independent innovation as the core driving force to change the way of development, so as to enhance the "two self" level of enterprises.

To this end, in the next five years, our town will focus on six ways: first, equipment. Modernization To promote the high-end development of the manufacturing industry. Strive to increase 100 enterprises in five years, 5 new state-level high-tech enterprises, and 25 foreign-funded enterprises with R & D institutions. The two is the high-end products, five years, the town added 25 international brands. The three is the headquarters of enterprises, and strive to add 10 new headquarters enterprises in five years. The output value exceeds 1 billion yuan, 10 foreign-owned enterprises, 5 billion yuan foreign-funded enterprises 3, and more than 10 billion yuan foreign-funded enterprises 1. The four is industrial clustering, optimizing and upgrading the three major cluster industries of Electromechanical, shoe making and furniture, forming competitive advantages. industry 。 The five is market diversification, and strive to quadruple the number of domestic enterprises and domestic sales in five years. The six is the characteristic of attracting investment, and 3-5 large enterprises with over 100 million yuan in five years.

Wan Zhuopei, deputy secretary and mayor of the Township Committee, pointed out in the "government work report" that in the next five years, our town will also put the promotion of independent innovation in a prominent position.

Wan Zhuopei stressed: independent innovation will be the core of the transformation mode of development. power To grasp, guide and support innovation elements to gather in enterprises and enhance the enterprise's "two self" level.

In the next five years, our town will enhance the capability of independent research and development of the electronic information industry, promote the development of traditional industries to the creative industries, and do a good job in the construction of "furniture Avenue Creative Industry Park" and create "Dongguan famous furniture" regional brand. Run the world footwear industry forum to promote the development of footwear industry to the creative industry and create a regional brand for footwear industry. It also focuses on the construction of innovative platforms such as furniture design and Research Institute and shoe industry headquarters base, so as to build industry technology and brand incubator.

At the same time, the town finance will invest 20 million yuan each year to support and encourage enterprises to innovate in science and technology, and award the enterprises with the highest price of 500 thousand yuan to all kinds of famous brand products.