The Way Out For Smes: Protection Of Intellectual Property Rights &Nbsp

Recently, the Ministry of industry and information technology issued the "12th Five-Year" growth of SMEs.

At present, small and medium-sized enterprises in China are facing serious difficulties in survival.

Small and medium enterprises self rescue network marketing and intellectual property rights can not be less.

Since the beginning of this year, the Pearl River Delta, represented by Dongguan and Wenzhou and Yiwu, has reported the failure of small and medium-sized enterprises, which has aroused widespread concern from all walks of life.

Through in-depth analysis of experts, we can see that the difficulties encountered by SMEs are due to the low level of development of SMEs, the excessive reliance on low price competition, and the unsustainable development of enterprises in the current situation of rising costs.

It can be said that the current small and medium-sized enterprises are facing the pformation from cost to brand creation, and in this process, e-commerce is an effective way for SMEs to build a strong foundation. According to the latest statistics of AI consulting, the scale of e-commerce pactions in the three quarter reached 1 trillion and 800 billion yuan, an increase of 9.1% over the same period, and the growth of the scale of online shopping and personal consumption market of air tickets and hotels was obvious. The huge market space provided more opportunities for SMEs to develop.

Under this premise, many small and medium-sized enterprises begin to set foot in e-commerce and carry out network marketing.

On the other hand, in the field of Internet electronic commerce, trademark infringement, patent infringement and so on, infringement of intellectual property rights and counterfeiting and shoddy products and other phenomena emerge in an endless stream, which has seriously troubled the development of enterprises.

Therefore, when SMEs enter e-commerce and develop online marketing, their brand protection and construction are also essential.

As stated in the plan, "a group of innovative small and medium-sized enterprises with innovative capabilities, intellectual property rights and well-known brands will be formed to promote the healthy development of enterprises."

General website + wireless website to enhance SME competitiveness

The development of e-commerce, the protection of intellectual property rights has become the two key points for SMEs to enhance their competitiveness. However, in the face of increasingly rising network marketing costs and increasingly serious network intellectual property infringement, how to enter e-commerce becomes a problem that small and medium-sized enterprises have to face.

Reporters also found that in order to adapt to the new situation, SMEs in the Internet, finance, medical, building materials, manufacturing, clothing and other industries began to batch protect the general URLs and wireless website resources which are closely related to their brands and products, and at the same time, use this marketing tool to fully deploy the Internet and open up businesses.

It is understood that the general website and wireless website are based on the national standard of network resources. They are unique network identities of enterprises. They are also marketing tools in the forefront of the Internet age.

After the enterprise has registered the general website, hundreds of trusted e-commerce website's exclusive placement recommendation sites can be obtained, and the full network card location will be achieved at every entrance of the Internet, and the marketing effect can be doubled. At the same time, it can also have the marketing platform of "win win Alliance", enjoying all kinds of channels such as Sina general web site channel, well-known search engine, 100 national information port heat stations, e-commerce marketing platform, merchant network and so on.

Moreover, the average annual fee of the web site is only a fraction of the search engine.

Wireless web sites can provide enterprises with a full range of mobile marketing solutions from the station to the promotion. With the help of a series of wireless website keywords, small and medium-sized enterprises can quickly intercept business opportunities, greatly increase the amount of mobile website visits, attract a large number of potential users, and seize the high level of mobile Internet.

It is also known that the general address and wireless address are all based on the national standard of network address resources. They possess the characteristics of exclusiveness and uniqueness. They are inalienable parts of the intangible brand assets of enterprises, so they are also called the "network identities" of enterprises.

Moreover, both the general website and the wireless web site follow the first come first served registration principle. Once the key words are registered, they can only be obtained through arbitration or negotiation. The cost is high.

It is the characteristics of website resources that make them an essential step in developing brand building in the Internet era.

Small and medium-sized enterprises (SMEs) are important forces of China's national economic and social development. During the "12th Five-Year" period, SMEs need not only to solve their survival problems, but also to face social opportunities of becoming bigger and stronger. As the Ministry of industry's "planning" is deeply interpreted by local governments and enterprises, it will become a consensus for more SMEs to protect enterprises from intellectual property rights and enter e-commerce.