Smiles Appear At Both Ends Of Garment Industry Integration And Adjustment.

Integration, adjustment and upgrading of China's garment industry change The period has arrived. After the financial crisis in 2008 and the price of raw materials and other factors in recent years, structural adjustment, spanformation and upgrading have gradually become the conscious behavior of enterprises. During the "12th Five-Year" period, industry In order to survive and develop on a more complex platform, a system competition era, which integrates industrial innovation, brand culture, resource structure, business rules and social responsibilities, is coming.

situation

My report is divided into four parts. The first part is Specialized Committee. situation 。

Men's wear Specialized Committee. Traditional men's clothing has a considerable foundation, the enterprise has modern equipment, clear positioning, stable quality, less style change. At the same time, the market is stable and the homogenization is heavier. The self-service marketing represented by Hai Lan home has made great progress, with 1800 stores and 7 billion 500 million sales. With CABBEEN as the representative fashion trend, young and vigorous men's wear brands grow faster. Tailor-made by red collar has become a trend. At the same time, capital helped to become a trend, and 1-9 men's clothing companies went public this month in four.

Women's clothing Specialized Committee. The rise of women's clothing brands has been launched in July 30th this year, which further boosted the development of women's wear industry. The rise of the brand market has made the brand of women's clothing more precise. Now, there are many women's enterprises who are going to enter the overseas market with their own brands. Ji Fen has held many fashion shows in Paris fashion week. The Jiangnan cloth clothing store has opened to more than 10 countries, such as Japan, the United States, Canada and France.

Children's wear Specialized Committee. New formats and network marketing have made children's wear enterprises develop rapidly and get the favor of the capital market. The entry of big brands and the successful spanformation in foreign trade will promote the development of children's clothing. Like H&M fashion brand, Nike, Adidas and Anta sports brand, the children's wear sales area has been launched in the special zone. The spanformation of export oriented enterprises such as red, yellow and blue has promoted the development of industry. In the spanformation of various branches, children's clothing is the most obvious. The top ten sales of children's clothing are over 3 hundred million, and the largest children's wear brand balbala has reached 1 billion 500 million.

Dress Specialized Committee. Jewelry industry is in a period of rapid development. People's demand for ornaments is increasing. Fashion and personalized accessories are becoming more and more popular. Fashion and personalization have become the trend of jewelry development. At the same time, brand awareness is constantly increasing, and marketing mode is becoming more diversified.

Garment accessories Specialized Committee. With the continuous emergence of new technologies, new materials and new technologies, the fashion, personalities and popular features of accessories will be further reflected. The environmental protection function, health care function, flame-retardant function and crystal material flash function of clothing materials will be emphasized. The excipients with ergonomics and strengthening comfort will also be the trend of future development. At the same time, fashion has become an important element of design, and practical function is changing to fashion function. In recent years, accessories have more emphasis on decoration function, decorative accessories design has been integrated into the overall design of clothing, and has become an important element of fashion and popularity.

Underwear Specialized Committee. The application of new materials makes underwear products pay more attention to comfort and environmental protection, as well as functional, health care and sports. Underwear is not only for comfortable and healthy clothes, but also for fashion. Underwear is worn outside, as well as any changing fashion. It makes underwear design and dress tend to be fashionable and changeable.

direction

The second part is the common points and directions of Specialized Committee.

The first is innovation, homogenization and bargaining.

Just now, innovation has been interpreted. Homogenization has been felt in the market. We hope that big enterprises and strong enterprises will make breakthroughs in this regard. Bargaining should be analyzed from two aspects. First, we feel that the bargaining power of domestic brands is a bit too strong, and consumers all reflect that the price of Chinese clothing may be a bit high. On the other hand, in the international market, we only have the share of processing, not the market share, nor the brand share. Therefore, we should move from a big garment country to a strong garment country and a strong brand country.

The second is the docking and control of supply chain and industrial chain.

Whoever masters the excellent supply chain is the winner and who will be the future. For our clothing enterprises, we grasp the supply of fabrics and control about 70% of the whole supply chain, so we have 30% space to save costs. Now the best factories are doing OEM and ODM for the market brand. In fact, many of our new fashion companies or The Virtual Corporation are thinking about how to cooperate with the processing enterprises. We also appeal to industrial clusters with interest and control to rethink how to serve Chinese brands. This is a win-win direction.

The third point is that smiles appear at both ends.

This may also be a common problem faced by various Specialized Committee. R & D, design, talent and mode need replanning. Today, I extend the design, we must take clothing as the leader, with fabric as a breakthrough, to downstream cooperation. Textile enterprises or printing and dyeing enterprises, especially textile enterprises, do not know the yarn or fabric they sell to anyone. The fashion designer has a good idea, but there is no suitable material to achieve his creativity. So this year we focus on industrial docking. In the future, clothing design should be linked with fabric designers and even yarn designers to improve our efficiency and strengthen our brand building. This is a great article which deserves our further exploration and study.

Now that resources are concentrated on large enterprises, polarization is becoming more and more obvious. A large number of small and medium enterprises are facing the problem of repositioning. Our next direction is actually very simple, that is, to implement the outline of the 12th Five-Year plan: structural adjustment, spanformation and upgrading, and implement the five major strategies of brand, science and technology, culture, talents and sustainable development. I believe that through our joint efforts in 12th Five-Year, we will lay the foundation for the realization of a strong garment country in 2020.

change

The third part, each Specialized Committee's work last year.

The first is to carry out industry research and provide relevant information consultation to governments and enterprises at all levels. The second aspect is to build up communication and communication between upstream and downstream industries. On the third hand, the revision of the national occupational ceremony has been launched. This workload is very heavy and has been matched by local associations at all levels and related enterprises, and a total of 1300 questionnaires have been collected. The fourth aspect is the construction of Specialized Committee itself. First, the admission of new brands is to clean up and straighten out and ensure the healthy development of the membership.

The fourth part is about the future work.

Next, the Specialized Committee will focus on the development of the "12th Five-Year" development plan of the garment industry, take the independent innovation and brand building as an important support, take the prosperity of the market and expand domestic demand as the fundamental starting point, and speed up structural adjustment and industrial upgrading as the focus, laying a solid foundation for the realization of the goal of clothing power in 2020.

In the sixth Plenary Session of the 17th CPC Central Committee, we pointed out that the system of socialist core values is the soul of invigorating the country, and for our garment industry, it is the road of great power. Now, the setting up of various Specialized Committee may be deeply embedded in the planned economy, and can not keep up with the development needs of the industry. At the same time, it also brings burdens to our members. Since then, six special committees have been held each year, and then a joint annual meeting has been held. The next stage of professional committee setting needs to be readjusted, and reform is imperative.