The Weather Is Changeable; &Nbsp; Hanzheng Street Clothing Companies Are Very Entangled.
When the reporter saw him, he was holding a newspaper in November 12th, with a paragraph on it: "meteorologists said that during the period from December 2011 to February 2012, the cold air activity in Hubei was frequent, and the changes in temperature and temperature were large.
This will result in a low temperature. The average daily temperature in the northern region is only 4 degrees - 5 degrees, and the daily average temperature in the south is only about 6 degrees Celsius.
He said, "I have seen this report more than 10 times, and there are other reports that Wuhan will reach the lowest temperature in 30 years this winter.
But I still dare not believe in the weather forecast.
It turned out that Ceng Guiming saw the weather forecast last winter. Meteorologists said that last year was a cold winter. He believed in it and thought that the cold winter would inevitably lead to a good sale of cotton padded jacket.
Order
Soon, he quietly saved tens of millions of cotton padded jacket, looking forward to the cold winter every day.
To his disappointment, he saw that the winter was going to be over, the cold winter was not yet there, and the cotton padded jacket was overloaded. Finally, he was forced to sell at a loss, and only lost about 1000000 yuan in the cotton padded jacket.
Like Ceng Guiming, there are not many clothes makers who lose money.
Mr. Wu of Hanzheng Street mouse street is a retailer. Last year, after watching the forecast of the winter weather, he also thought that cotton padded jacket made a lot of money and sold wholesale.
So this year, many clothing companies in Hanzheng Street have gathered enough money to enter the goods, but they dare not rush to place orders.
However, if we don't place an order, once the cold winter really happens, the manufacturers will not be able to keep up with them. It will be very difficult to purchase the goods, or they will raise the price of the goods, so that we will lose the opportunity to make money.
Ms. Cheng, who has been in Hanchuan for many years in Hanzheng Street, said: "before planting crops in the countryside, it depends on the harvest of the day."
For this reason, many old businessmen have adopted the method of "risk diversification", and some have signed orders with many downstream retailers to make orders to the manufacturers, to decompose some risks to the downstream. Some have gone out of a single category in their varieties, instead of putting all their treasures on cotton padded clothes, but dispersed to cotton, clothing, feather and other diversified products. Even in the cold winter, there are some sales of light weight fabrics and down products; some have reduced the volume of purchases, and do not bet on "one family earn money".
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