Shoe Leather Industry Enters A New Era Of Internet Marketing

　　 Fur industry Internet sales are being favored by more and more businesses. On the 19 day of the third China (Shijiazhuang) International Leather Fur Expo, Sun Pinghua, Secretary General of the Hebei fur trade association, said in an interview with reporters. The third day China (Shijiazhuang) International Leather Fur Expo opened on 18 days for three days. 12000 square meters of exhibition area, more than 360 from home and abroad fur leather products production and trade enterprises to participate in the exhibition.

According to Sun Pinghua, the fur industry in Hebei, one of the world's fur birthplaces, is a characteristic tradition. industry It has a history of more than three thousand years, and enjoys the reputation of "Qiu Du" in the industry. At present, there are 15000 businesses and enterprises engaged in fur industry, and about 200000 of them are employed. The products were mainly exported to Russia, Japan and Korea. By the whole world financial crisis As a luxury, the fur market begins abroad. atrophy Many companies have changed their minds.

Sun Pinghua said that renting a 30 square meter stall and two employees in the Russian market cost about 1 million yuan a year, and the transaction cost to e-commerce platforms such as Taobao mall is much smaller. At present, Internet sales have accounted for 25%-30% of local fur sales, and the development momentum is strong.

The city of Xinji, Shijiazhuang, named by China Light Industry Federation and China Leather Association as "China leather leather capital", is Asia's largest sheepskin tanning base and China's largest sheepskin garment production and trading center. A number of enterprises responsible for fur processing and sales said that online sales are becoming a new thing that can not be ignored in sales. Pattern 。