Sports Brand Shoe Enterprises Upgrading Pformation Aimed At School Enterprise Cooperation

At the seminar on sports goods industry development in Fujian held in 2010, people in charge of sporting goods put forward their opinions on the development of sports goods industry.

At the meeting, sports shoes enterprises join hands with colleges and universities to make use of the industry.

In recent years, in the face of internationally renowned shoe companies to rob the country

It is understood that in recent years, Fujian sports shoe enterprises in the school enterprise cooperation in research and development expenditures continue to rise, the breadth and depth of cooperation has been continuously strengthened.

Therefore, we can not help asking: what kind of impact will the trend of school enterprise cooperation have on the R & D and talent structure of shoe companies? What will it do to enhance the independent innovation capability of universities?

Incubating talents

The competition among shoemaking enterprises is actually the competition of talents. Whoever has talent is the strong market player.

Outstanding talents are not created but nurtured. It is undoubtedly the best way to train talents through school enterprise cooperation mode.

Many shoe brands are well versed in this way. They started planning early, and through this mode, they train a group of young backbone to help them become familiar with and grasp the core technologies of their posts and become more and more important positions.

Some enterprises even begin to consciously cultivate their students from entering school, so that they can familiarize themselves with the enterprises that they may strive for in the future, so as to cultivate their loyalty and fit to the enterprise in a subtle way, and infiltrate the culture of the enterprise virtually.

For enterprises, this is undoubtedly a perfect self marketing.

{page_break}

For shoemaking enterprises, the practice base is a good place to check new employees.

Wang Shaoping, chairman of Ding Xing group, said that whether a brand has competitiveness and potential lies in whether it possesses excellent talents and whether these talents can integrate into the enterprise.

Employing people is the key for enterprises to gain benefits and seek development. The combination of schools and enterprises is beneficial to enterprises to discover and introduce talents.

DUNLOP outdoor operator top star group set up the practice base of professional degree education (Top Star Group) of Fuzhou University School of management, and Quanzhou mutual learning development base for entrepreneurial youth. The company pforms 10 students from practice base into new employees every year.

This not only saves the pition time of the new staff training, and is directly laid off, and is more conducive to the enterprise to examine the ability and quality of the new employees, and the real availability of the future development reserve.

XTEP (China) Co., Ltd. set up a "XTEP marketing class" in cooperation with Hunan College of Sports, aiming at the establishment of terminal retail talents.

According to Liu Qingxian, vice president of the company, the implementation of "order training" can make the professional training of college sports marketing professionals coincide with the needs of XTEP related positions. Through professional training, professional skills and comprehensive quality, special training and directional training can enable students to work at zero distance when they go to work, and really do the order training between the college and XTEP company for sports marketing talents, and create professional counterparts.

Promoting research and development

Nowadays, the new market situation has become increasingly demanding for the comprehensive ability of shoe enterprises, especially the ability to research and develop links in the core of products.

Enterprises build R & D centers in Colleges and universities. They can make full use of the resources and advantages of colleges and universities to serve them. Enterprises save money and schools save money.

The high-tech experimental instrument platform owned by colleges and universities has saved many R & D costs.

In addition, it is easy to cooperate with teachers in research and development. At the same time, forums and news districts in universities also provide many effective information support for R & D of enterprises.

In recent years, Fujian shoemaking enterprises have made use of the technical strength of domestic universities to create provincial or state-level enterprises or industry R & D centers, and have intensified efforts to tackle the core and key technologies of products, and researched and developed many personalized products with independent intellectual property rights.

XTEP and the Institute of physical and chemical technology of the Chinese Academy of sciences have jointly developed an internationally leading "nano silver antibacterial sports shoes".

In terms of technological upgrading of products, some enterprises are also strengthening their own R & D technology innovation.

With the implementation of specific policies to promote enterprise technological innovation, PEAK group is speeding up the upgrading of products. Currently, it has four product R & D centers in Beijing, Guangzhou, Quanzhou and the United States, with the latest international fashion and technology patents to enhance the core competitiveness of products.

{page_break}

In 2011, 361 degrees and Beijing Institute Of Fashion Technology set up high performance sportswear design and research and development center, providing excellent practice base for the school students, and more importantly, through the enterprise, the research results will be put into the operation of enterprises, and better promote industrial upgrading.

"After the establishment of the design and Research Center, it will further meet the demand of R & D and design of professional high-performance sports apparel, promote the development of China's sports apparel discipline and related education, and explore new ways to cultivate innovative talents and enhance independent innovation ability.

Not only has it achieved the strategic conception of R & D of the 361 degree north south double wing sport, but also an effective attempt of linkage between industry, University and research, and the best confirmation of the innovation and development of the sports apparel industry will lay a solid foundation for promoting China's sports industry to go to the world.

361 degree president Ding Wu said.

Promoting industry

Fujian sports shoes enterprises have already stepped out of the world in promoting school enterprise cooperation. Enterprises themselves have acquired new energy and have injected new vitality into the whole sports shoes industry.

Ding Shizhong, President of Anta (China) Limited, said that school enterprise cooperation can promote a virtuous circle of industry and employment. However, the problem of talent disconnection between universities and enterprises is still to be solved.

In the context of rapid economic development, the introduction and retention of foreign talent has been troubling and restricting the development of Fujian's industry.

As for shoes and clothing design and production industry, computer aided design and manufacturing are now widely used, and at present there is a shortage of talents who master these design and operation techniques.

It is understood that several colleges and universities in Fujian have not set up clothing design related professions, and few institutions have clothing or footwear design major.

After school enterprise combination, universities can focus on training professionals who meet the needs of their local areas, promote the development of related industries in their respective regions, and promote the employment of university students, forming a virtuous cycle supporting and promoting each other.

The role of school enterprise combination in shoe and garment industry will be favored by more shoe companies.

Following the strategic cooperation with Sichuan University, Hebei Xingtai Polytechnic College and the Central Academy of fine arts, Kuo Fai company launched a heavy attack again, and signed a cooperation with Xi'an Polytechnic University. The two sides will cooperate in research and development of new technologies, new products, new processes and new materials.

Not only will we set up corresponding projects in personnel training and R & D, but also provide solid backing for our development in product development, personnel training and so on. We will also jointly declare scientific research achievements and technology awards, strengthen the cultivation of independent innovation ability, promote the development of sports shoes and clothing industry, further optimize the industrial structure, perfect the combination of talents, technology and brand strategy, and further improve the independent innovation system of enterprises.