At Least 80% Of Casual Wear Clothing Industry Is Still In Stock.

In November 23rd, the fourth China garment e-commerce summit was held in Shenzhen.

Dai Chengqi, director of Tonlion electric business, said in his speech that

From the seller's point of view, share "double eleven".

We can take a look at the whole situation in 2010 and 2011. We can see the problem we have been thinking about. After last year's "double eleven", Tonlion is just more than JEANSWEST, YISHION and bang Wei.

The focus of Tonlion's work in UV in 2012 is a summary of whether or not 2012's "double eleven" can be bursts on a very large scale by its members.

Later, we will see some data. This is a point that our traditional enterprises need to think about.

Sales combination.

The sales in the casual wear clothing industry can be seen whether we are good or JEANSWEST, all are selling inventory, at least 80% of the product structure or inventory.

At the beginning of November, Juhuasuan made the down feather theme. "Double eleven" developed new products. At the beginning of November 11th, the whole stock was sold out, and the back was almost gone.

I want to make a point of view, from the casual wear industry, our competition has not yet begun.

My friend said that traditional enterprises are rich in the two generation, indeed, because we rely on a large number of inventory sales volume.

Indeed, there are many good brands. Enterprises with less competitive advantages have been eliminated. They can only say that they do not have much competitive advantage.

But after the traditional brand entered Taobao and the Internet, we did not have too many competitive advantages in introspection, but accumulated too much under the line.

Many of Taobao's friends have been saying that Taobao is a market with stump tails.

For example, the dress market, opening a store in Shenzhen is unlikely to succeed, and it will be possible to succeed on Taobao.

Making casual wear is about whether we can jump out of the traditional casual wear.

The sales of women's clothing accounted for over 30% of all leisure brands, which accords with the data of Taobao just now. The female market pays more attention to personalized consumption and pays more attention to the personalized demand of products.

Tonlion attempted a daring breakthrough in November 11, 2011.

Is it possible for Tonlion's clothing brand to become a brand like the same brand? It is impossible for customers to enter the shop.

But we succeeded online.

The three products also sold 3 million 170 thousand in Juhuasuan.

For the traditional brand is very agreed that it is the two venture, can play the shackles of offline.

The brand of Tonlion does not belong to offline, but it belongs to both online and offline.

Consumers need what brand Tonlion is, and what brand we become.

Next we will accelerate the differentiation of products.

After the end of November 11, 2011, we held a meeting inside.

2012, "double eleven" we came.

In 2012, "double eleven", has started in November 12, 2011 and has accumulated some loyalty to customers in November 10, 2012.

Is there a large part of consumer loyalty to brands?

For example, Tonlion's products are not sold today, can't they buy them? There are so many around them.

It's hard to buy products with fewer alternatives.

It may be difficult online, but it can be done online.

In fact, we are also combined with the whole activity of Taobao mall. Taobao chooses brand top red envelopes, which contain ten, twenty, thirty and forty pieces.

We did the coupons, ten, twenty, one hundred, one thousand and five thousand.

From 1 to 9, the number of participants was 750 thousand, and there were 750 thousand out of them. One person had 4 to 5 pieces, and more than ten thousand people took it. The utilization rate reached 22%, and the passenger price reached 200 yuan.

The biggest difference between last year and last year is that it started last year, and there are 1 to 10 days of play this year.

If Tonlion did not do this activity, we would have less traffic and lower conversion rate. Our conversion rate is close to 10%, which is satisfactory.

The unit price is 135 yuan.

We will learn about Internet factors in the following old customers, such as Yin man and Tao brand.

Thank you!