More Than 84% Of Respondents Said That Young People Face Consumption Generally

More than 84% of respondents confirmed that young people face consumption generally

Last week, a survey of 1104 people showed that 84.2% of people recognized that the "face consumption" phenomenon of young people around them was widespread.

Among the respondents, 70 accounted for 31.5% and 44% accounted for 80%.

"What brother buys is not paper bag but face".

Reporters saw on a famous shopping website.

A buyer who bought "Louis Weedon" high imitation paper bag said: "gift bags are just like the counters, which are used to pack things and pull wind" as if you really bought a 'Louis Weedon'.

Netizens "pounding and Pi Pi" said: "what brother buys is not paper bags, but identity, mood and face."

Nowadays, "face consumption" and "advanced consumption" are common among many young people.

A survey of a domestic automobile website shows that "after 80" is becoming a new force in the automobile consumption market.

About 50% of the "after 90" and "80 generation" had bought a car or planned to buy a car before the age of 30.

For the "face consumption", 48.4% of the respondents said "despise"; 39.9% expressed sympathy; 36.5% felt "indignant"; 30.3% said "no matter"; 5.1% said "identity".

Two years ago, he operated in a provincial capital city.

"But we belong to a group of cars, houses, businesses, and no money in their pockets!" their business capital is borrowed from banks and friends.

Now, Zhang Mi and his husband earn more than 20 thousand yuan a month, but they have to pay for their cars, and borrow money. "Who looks behind the scenes?"

In the survey, 72.1% of people objected to the "face consumption" of young people.

Tong Kun, a freshman at Hubei University, found that most of the students in the class had already had a notebook, but no classmates felt very frustrated. They were urging their parents to buy it for themselves.

He also found that people dress more and more about brands.

Someone can't afford to buy high imitation products online, and the price can be reduced by more than half.

Where is the easiest place to face consumption? The top three of the survey are "costumes" (75.3%), "gifts" (60.7%), and "cars" (59.5%).

The following are: electronic products (55.6%), catering (50.5%), tobacco and wine (49.5%), cosmetics (43.9%), cultural entertainment (26.9%).

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72.2% of people believe that "face consumption" is due to the blind enrichment of society.

Why do young people like "face consumption"? In the survey, 72.2% thought it was "society blindly rich and showing off wealth"; 59.2% thought it was "money worship influence", 58.4% thought "our cultural tradition is" good face ".

Dan Xiuqin, a Post-80's white-collar worker, said that the contrast between high consumption and low income really made people feel depressed.

But now a lot of people look for people by their appearance, such as shopping in shopping malls, if they wear ordinary, the salesman not how to come to greet, very hurt self-esteem.

In fact, much of the consumption is out of peer pressure, Tong Kun said.

He found that today's student union cadres and class cadres generally have a good family background.

Some students with poor family conditions are often not confident enough.

He feels that the reason why people pursue "face consumption" is that there is a gap between the rich and the poor in society, so conspicuous consumption can at least appear equal on the surface.

"Just like a person wearing a high imitation product, people can get psychological satisfaction at first glance and just like the real product."

Professor Sun Shijin, director of the psychological research center of Fudan University, pointed out that some young people like to spend face and spend money ahead of time.

They want to find out the most concise way to let others respect him.

Nowadays, the evaluation standard of the society is too simple. One misleading to the youth is to manifest themselves and rely on material only.

They feel the dignity and recognition of others and fill the emptiness through consumption, such as buying famous brands.

Businesses' hype also plays a role in boosting their fortunes by exploiting their weaknesses.

For the reason of "face consumption", 43.3% of people said "consumption and enjoyment, status, identity and so on are closely linked"; 38.9% of people think that "businessmen make gimmicks to stimulate people's consumption desire"; 38.3% think it is "the demonstration effect of the so-called successful people"; 35.5% of people said it was "herd mentality".

The survey found that young people's "face consumption" is not limited to wealthy people, urban white-collar workers and even new generation of migrant workers are keen to pay for "face consumption".

In the survey, 40.2% thought that "middle-income people" were more likely to have "face consumption", followed by "rich people" (36.8%), and 12.8% of them chose "low income earners".

On the specific identity, 52.4% thought that "urban white-collar workers" were more likely to have "face consumption"; 46.8% of them considered "two generation rich", while 15.3% considered "new generation migrant workers".

35.9% of people said, "which group has".

On the data, Sun Shijin agreed, "the middle-income people are in a bit of money, but they still need to struggle constantly.

In the struggle stage, what we need is "face".

Their demand for "face consumption" has been increasing due to their motives of showing off, conformity and social interaction.

Yang Chunxue, deputy director of the Institute of economics of the Chinese Academy of Social Sciences, believes that the "face consumption" of young people is affected by bad social atmosphere.

The government and officials played a very bad role in demonstration. They talked about ostentation and pursuit of "face".

Many so-called "successful people" also affect the consumption atmosphere of the whole society.

At present, many middle-income people dare to buy a dress for a month's salary.

"Moonlight clan" not only consummate their own future.

What is the impact of excessive "face consumption" on young people? 76.7% of people believe that "the wind of comparison will be reduced and social well-being will be reduced"; 69.1% of them think that it will lead to "overdraft consumption, which is not conducive to their own future development"; 58% of them point out that it will cause social waste.

East China University of Science and Technology graduate student Gao Shan said that nowadays many young people with ordinary family conditions also face "consumption" because the brand names usually represent their status and status, and they feel comfortable and not ashamed.

Over time, it will make people too realistic and utilitarian, so that the whole society is materialistic.

According to the survey, only 4% of people agree that youth "face consumption" will stimulate domestic demand and benefit economic growth.

More respondents expressed their concern: 58.3% of people worry that "the consumption view deviated from their income level, which causes the hidden danger of the economy"; 49.1% of the people think that "bubble consumption" will occur; 39.9% of the people worry that they will lead to "concentration of productive forces on luxury goods and neglect of production creation of daily necessities"; 33.8% of them believe that "in the long run, it is not conducive to sustainable economic growth".

"This is not good for China's long-term economic growth."

Yang Chunxue bluntly: first, some young people are keen on famous brands and few national brands, which will lead to the lack of innovation power of their products, and can only be produced by counterfeit or OEM. Second, this kind of consumption behavior is not conducive to capital accumulation in China.

"Moonlight clan" overdraws future incomes through loans and so on. They not only consume their own future, but also reduce their overall savings on a large scale, which is very unfavorable for national capital accumulation.

Yang Chunxue believes that to reduce this phenomenon, the key is to change the social atmosphere.

Government officials should play an exemplary role. When government officials are judging people's appearance and face, they can not ask ordinary people to change their behavior.

In Sun Shijin's opinion, "face consumption" is not a bad phenomenon, but it must have a sense of propriety.

Moderate consumption is necessary, and the key is how to guide real taste.

The most important thing is the spiritual and psychological growth of human beings.

We must establish "self-consciousness" and know why we want to buy this thing.

"Now many people are aware of this problem. Why is" biography of Jobs "hotter in China? It's because such people live in their own minds and listen to the voices of their hearts.

"You can't let" face "kidnap your life!" said Su Shiceng, a staff member of a university in Jiangxi and Wei Wei, "after 80 years of life, he was surrounded by poetry and calligraphy."

Some people are plain and confident but full of confidence, because real faces are earned by their talents and morals, and their glory and identity are all floating clouds.