The Price Of Raw Leather Spread To Terminal Marten Price Increased By More Than 30%.

Within a week, two heavy snowfalls occurred in Shenyang, the temperature plummeted, and the inflation situation highlighted the value preservation function. Fur market It soon entered the selling season.

Yesterday, reporters visited many cities in Shenyang City. Market And fur stores found that fur prices rose this year, and retail prices rose 30% - 40% over last year.

　 Price

Up 30% more, the highest price is 200 thousand yuan.

Yesterday, reporters visited Shulan fur, Fengtai commercial building, Xing long family, Zhongxing, new world and other department stores in the fur sales area, and saw the new varieties of fur have been listed. A mink skin, gray white, waist length short fur price 25800 yuan; a black leopard print, eight points sleeves, crystal buckle long leather retail price is 43200 yuan; a North American mink, egg yellow mink vest price 52000 yuan......

Reporters observed that the price of the short mink coat is between 15 thousand yuan and 25 thousand yuan, and the length is about 30 thousand. Some of the cortex is special and the style is unique, the price is higher, about 50 thousand to 70 thousand, and even the high-grade wild food with a price tag of nearly 200 thousand yuan. Mink coat 。

Sales staff said that the price of fur has increased by 30% - 40% this year, and even the individual style has increased by 50%. Last year, occasionally, we could see that the old mink coat with poor fur quality was priced at eight thousand or nine thousand yuan, but in this year's market, less than ten thousand yuan is almost extinct.

Reason

The cost of raw leather increased by 10% - 20%

During the interview, Ms. Li, who has been selling fur for nearly ten years, told reporters that fur is a high-end consumer goods compared with ordinary clothes. Ten years ago, the mink coat had just entered the consumer's line of sight, when the price was eight thousand or nine thousand yuan, and prices remained stable for a long time. But in the past two years, the price of fur has risen significantly, and this year it has risen by three or four. She said that the upward trend of fur prices was mainly due to the rising production costs of upstream raw materials and so on, so that they could be transmitted to the terminal sales market.

Ms. Li said that at present, the raw materials for mink garments are mostly from North America, Denmark, Finland and so on. Because of the large demand for raw leather and little fur, the price of raw leather rose to 10% - 20%, and after the wholesalers got the raw leather, the cost of labor and transportation increased significantly. So the factory price of mink garments rose at least 20% - 30%, and the retail price rose naturally.

Sale

The peak can sell up to 100 pieces.

The rise in fur prices did not affect its sales volume. The reporter saw that many of the fur stores had many customers trying on them. Ms. Hu, a salesperson of a well-known brand fur store, told reporters that every year in November, he entered the peak season of fur sales. But in early November this year, the temperature in Shenyang was higher than in previous years, and fur sales had never seen a rise. From the beginning of last week's snowfall, the drop in temperature has driven fur sales to gradually increase. Customers began to increase over the two days. Last Sunday, more than 10 mink overcoats were sold a day.

"How many days can you sell at most in the past year?" Ms. Hu said. "The peak sales of fur sales in December, in the first two years of the peak season, can sell 30 to 40 pieces, which can sell more than 100 at most, and we will have lunch at four o'clock in the afternoon."

change

More popular and younger.

With the improvement of people's living standard, the fur of tens of thousands and tens of thousands of people is no longer the exclusive product of the "rich" then. With its fashionable trend of fashion, it gradually enters the view of the mass consumers. During the interview, reporters saw many more than 20 year old young people buying. Yang Yang, 19, went to university in September. His mother bought a short hat hat for him yesterday. "Aren't you afraid that your classmates will misunderstand how to show off their wealth?" Yang said, "now the style and color of fur are so fashionable that they are not designed for young people. The down jacket is still three thousand five thousand, and it is acceptable to spend more than 10 thousand of the fur on it. Besides, it can wear for 35 years.

Sales staff say that with the fashion design of leather products and the improvement of people's living standard, it is no longer a luxury that the public can't afford. Now more than 20 year old young consumers account for half of them. In addition to those with better family conditions, many small white-collar workers have saved their wages. {page_break}

Rule

Cutting down 10 thousand yuan is normal.

Reporters found that there is a hidden rule in the fur market, whether it is in the fur market of Tong Er Bao, or the purchase of fur stores in the shopping mall, consumers can bargain, and the price range is amazing.

Last year, Ms. Zhang saw a 42 thousand of brown and long mink coat priced at a well-known fur store. After a long battle, he finally traded at 18 thousand yuan. In this regard, the reporter interviewed Ms. Li who sold fur for nearly ten years. She said that the fur market can indeed bargain, even in the fur store of Zhuo Zhan, the Mixc and other high grade shopping malls. She said, "it's a popular saying in the industry:" buy fur, don't look at the price tag, don't look at the discount, it depends on how much you end up buying it. " Of course, this needs to see the level of consumers' haggle. A 25 thousand mink coat with a price tag of 15 thousand is normal. Therefore, consumers must not think that the price of fur in the mall is "unshakeable".

proposal

Choose marten to choose mother Diao Mao.

For the selection of fur, the seller, Ms. Lee, mainly introduces gloss, fur density and softness. The higher the density of ordinary fur, the shorter the needle, the softer and the elastic fur is the female mink. This kind of fur is better and the price is higher. On the contrary, the fur density is sparse and the handle is hard. It is easy to be bloated and easy to wear.

She suggested that consumers, although fur has gradually become a popular consumer goods, but because its price is still high, and a short piece of fur also needs to wear for 35 years, so in the selection of style is not easy to catch up with fashion, it is recommended to choose a deep color of the public. Moreover, fur is afraid of rain and snow. Do not squeeze or expose it to avoid smoking, perfume, lipstick and other "pollution". Fur cleaning is not easy to over frequency, dark color is usually washed in three or four years, and light color should be more than two years.