The Seventh Asia Color Forum Was Held In Songjiang, Shanghai.

From October 19th to 20, from Asia

The seventh Asia Color forum focuses on "color communication and color marketing". The topic is about the status and development of Asian color industry, color economy, color standard, color management and control, and Oriental color culture.

Mr. Ronald Potesky, vice president of the global color marketing field and vice president of the American color and color interactive company, has been the highlight of this forum through the formulation of brand color, the importance of color to product design and the importance of brand strategy, and how to use colors in the market.

Professor Song Jianming, vice president of The China Academy of Art, has brought the keynote speech on color communication and induction.

Through a case study of social culture, ideology, market competition, design strategy, etc., the speech explores the relationship between color pmission and color induction effect, thereby revealing the relationship between the purpose of communication and the means of communication and the experience of color induction, and provides a new way for people to understand colors and control colors.

Fu Jiong, associate professor of Shanghai Jiao Tong University, delivered the keynote speech entitled "Chinese color aesthetics and design communication"; the keynote speech of Mr. Detlev Pross, director of strategic marketing of Silfox group in Germany, is "color - the key factor to promote economic growth"; the vice chairman of the international fashion color Committee and the chairman of the Thailand Fashion Research Institute, Pradit Ratanawijitrasilp, will be the theme of "the color sense of the future world".

In addition, Ms. Kahoru Ohsawa, creative director of Japan Fashion Color Association, Tomomi Mizushina, expert of color and image research and development of Japan Nagase company, Ms. Go Huynju, manager of South Korea's Yi Fu home textile company, and Mr. Chung Hee Jin, Professor of Korea Association for University, also brought keynote speeches.

The forum guests actively interact with the audience, forming a good communication atmosphere inside and outside the platform.

In the wide range of international exchanges and cross boundary communication, the construction of fashion Valley professional service platform is of positive significance to effectively grasp the color and create value for all industries in China.

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