53 Million Yuan Fund To Build Datang Hosiery Industry Regional International Brand

Recently, from the relevant departments, the Datang Hosiery Industry has been listed in the Zhejiang provincial regional international brand pilot, and a series of objectives, tasks and policies have been promulgated accordingly. The 53 million yuan special support fund will stand ahead of the regional international brand building.

The head of the Zhuji Municipal Bureau of letters said that Datang town will aim to build the international socks as the goal and adhere to the policy of "upgrading quality, innovation, brand and self-discipline", constantly improving the quality, grade and brand effect of socks, and gradually form an industrial cluster structure of internationalization, popularity, differentiation, fashion, functionality and comfort, and strive to build monomer brand and regional brand, and promote the pformation of Hosiery Industry from manufacturing base to brand base.

To promote the establishment of a regional international brand trial in Datang socks industry, the Zhuji Municipal Committee and the municipal government hired Yao Mu, the academician of the Chinese Academy of engineering, as the director, and the president of the China Knitting Industry Association Yang Shibin as deputy director. Experts from more than 10 universities and research institutes such as Donghua University established expert advisory team for the international brands of the members. A leading group was set up under the guidance of deputy mayor Wu Chengbiao to further improve the construction of public service platform, and strive to build the online trading market of Datang light textile stockings City, and strive to achieve online sales of 10 billion yuan by 2014.

More than ten years ago, speaking of Datang hosiery, many people would think of words such as OEM, OEM, low price, etc. nowadays, the Datang socks industry has shocked the whole world. Through a series of initiatives such as Baotuan, technological pformation, innovation and brand, the pformation from manufacturing base to brand base has been successfully realized.

In the future, through 3 years of efforts, industrial clusters will register 30 international trademarks, cultivate internationally famous brand 2~3, and cultivate 10 enterprises with annual sales exceeding 1 billion yuan, set up 80 chain stores of Datang socks, and 10 billion yuan in online trading market.