Custom Made Warm Underwear Becomes Fashion

With warmth

Custom favored

"This year, the price of thermal underwear on the market is relatively high, slightly better, and the price of underwear in the inner layer is 300 yuan to 400 yuan, compared with about 200 yuan in previous years.

In addition, if new concepts are added, then this kind of thermal underwear will be available.

The high price makes consumers feel the pressure of shopping, the consumers who buy the finished product thermal underwear are few, but the consumers who order the thermal underwear at tailoring shop are more.

In a tailor's shop in Haidian District, Beijing, the reporter chatted with his boss, Mr. Zhang.

According to Mr. Zhang, since last week, tailoring shops have been tailored to keep warm underwear.

"The number of consumers who order thermal underwear is much larger than that of last year. Most of them bought their own cloth to measure and size them.

Consumers who come here say that the price of thermal underwear sold in the mall is too high, so it's more cost-effective to buy cloth.

In Mr. Zhang's tailor's shop, the reporter was lucky enough to meet a consumer who came to order the thermal underwear.

He said that she was ordering warm underwear for her mother.

"The choice of this is the gray fleece fabric. Last year, I bought a warm underwear for my mother. The price was less than 200 yuan, but after many times of washing, the warmth of underwear was not as good as before. So this year, I decided to buy another set for my mother.

But when I looked at the mall, the price was about 400 yuan, which was too expensive, so I decided to do a set.

Another reason is that the mother is more fat, and even the biggest size of the underwear is worn by the mother, so it's the best way to order it. "

"I also like to customize my own clothes. Besides warm underwear, other jackets and windbreaker will also be chosen to tailor the shop, so that the cloth is purchased by oneself, the style is also what I like, and the most important is that the size is my own, and it will be better fitted.

In addition, the overall price adjustment of clothing this autumn and winter is much more expensive than that of last year, and clothes ordering will be more affordable.

Customize regularly

The price is half cheaper.

More and more consumers choose to order thermal underwear. How much cheaper is this custom made underwear than the finished product? Zhang, a tailor's shop in Haidian District, Beijing, said, "take a woman with a height of 1.6 meters, for example, you need to grab a fabric of 2.5 meters. This kind of pure cotton cloth is priced at about 50 yuan per metre in the wholesale market, so the cloth money is 125 yuan, and the cost of making clothes is about 90 yuan. Finally, a set of pure cotton fleece underwear is made at 210 yuan.

The price of warm underwear products with the same cloth is double that in the shopping mall. This is also an important reason for many people to choose to make warm underwear this year.

In addition, some special groups are very enthusiastic about custom-made thermal underwear, such as super fat, super high, or those who have a hunchback old man, and so on. They are tailored for thermal underwear. "

In addition, the reporter came to Beijing to sell the fabric consumption market, and learned that the fabric for making warm underwear was very popular with consumers. However, the price of the thermal underwear made of this kind of fabric sold at the mall was very expensive. The better quality fleece fabric needed up to 50 yuan per meter in the wholesale fabric market, and the same material sold into the mall could sell for thousands of dollars.