How Can Small And Medium-Sized Shoe And Clothing Enterprises Break Through In The Market Competition?

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In the past ten years, together with the shoe and garment industry, the breakout of two words has always come into ear. But the "breakout" is often kept in mind and seldom seen in action.

For more than ten years, there have been "few breakout" actions.

How to break through? I want to make sure where the enterprises are surrounded.

Everywhere: not only pure thinking is the root of all evil.

Profit seeking is the fundamental business, but the idea of making quick money is puzzled.

Two Wai: Rice (capital) is big.

It takes strength to make a brand, and the real money needs to be moved. But more companies want to play a smart woman who can cook for no rice. The foundation of the capital is weak but it needs to be looked at all over the country. How can it be easy to launch such a large market? Moreover, when the head office does not have strong financial guarantee, it is a delusion to seek common development of the integration of customer funds.

3: products and

Follow the trend to make brand, but ignore the foundation of products, blindly positioning.

If you look at other people's middle position, they will be low in the middle grade, or just take the popular product to the unknown high-end market.

Blindly entering the shopping mall, blindly opening up monopoly, resulting in the image, less products, and products are homogeneous.

In the face of complex competition, it is difficult to increase the price of products at high cost stores.

The four round: mismanagement.

From manufacturing to brand upgrading, management is the most important.

The essence of management is to enable others to achieve their goals or expectations through certain means.

In terms of the present situation of small and medium enterprises in the footwear industry, the problem of most growth momentum is insufficient in the first half of the phrase, that is, "certain means". In other words, it has only managed to manage but failed to do so. The system is chaotic, the team is loose, ignoring the division of labor, ignoring the organizational hierarchy and structure, ignoring the standardized process, no goals, no plans.

As a boss, big and small things are grabbed, the employees below speak only for the boss, but it is pointless.

It's more tired on the top.

Today's brand is a cooperative relationship between the head office and the distributor, and the dealer's confidence in the brand is not entirely from hard power, but also from soft power, that is, management.

Management by scolding, relying on overtime and relying on competition is a misinterpretation of management.

Modern management is to build an operation system with chapters and laws.

Under the system's strength, we should tap the potential of human beings and enable enterprises and individuals to develop well.

Five: fake culture, the prevalence of pseudo culture.

In order to manage the enterprise well, it is necessary to have an enterprise culture.

Corporate culture is the cornerstone of the long-term development of enterprises and the driving force of progress.

But too many businesses define culture as slogans, and slogans can be seen everywhere in enterprises, but people do not see them.

The prevalence of fake culture and pseudo culture reflects the quick success and instant benefits of enterprises.

Packaging culture will only cultivate a rash style of work, and it can not bring power and details to the competition in the market.

Knowing where to be surrounded is the only way to find a breakthrough.

For small and medium-sized shoes and clothing enterprises with relatively weak foundation, they need to work hard and look up the road in a timely fashion.

Where the road is, the road is the problem.

The development process of enterprises is the process of solving problems constantly.

First of all, bosses and decision-makers must have the will, confidence, determination and boldness.

The idea decides the way of doing things, and the practice decides the law of life. If we have the sense of change, it is easier to find a breakthrough.

Second, pay attention to the construction of enterprise foundation.

The shoe and clothing industry is a livelihood industry. It is an industry that can never die.

With the development of market economy, competition is becoming increasingly fierce, and there are many tricks.

In such a big environment, most small and medium-sized enterprises follow the trend of marketing, too superstitious packaging, but they have relaxed the foundation and put the cart before the horse.

For small and medium enterprises, the main reason for their weakness in market competition is the lack of strong products.

The development process of most small and medium enterprises is not short, but it has been developing slowly. The reason is that the foundation is not solid and the follow-up is weak.

Thirdly, we should benefit from management.

Changing management is the wrong idea of increasing costs, and correctly examines the significance of management.

Adjust measures to local conditions, formulate management policies according to the time, manage results, rationale direction, and export experience.

These are the foundation of long-term development and risk avoidance for enterprises, and they are the essence, spirit and spirit of long-term development of enterprises.

On this basis, enterprises will have the ability to carry out marketing innovation so as to have space for capital integration so that there is time for cultural accumulation.

The above is a common problem of small and medium-sized enterprises, and every problem is not a new problem.

The main reason for the frequent discussion is that the enterprises themselves are not self-sufficient, and the other reason is not enough appealed.

Once again, I hope the industry friends will pay attention, introspection and action.