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Sandwich Brand Lining: Four Step &Nbsp; "Sandwich" Is Not Affected By Splint.

2011/11/26 11:10:00 8

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So called sandwich

brand

First of all, it is not the worst. It already has the foundation of development and the step of step by step. What we have to do is to see how to pcend the former and how to block the pursuers.

For example, for PEAK, to catch up or surpass.

Lining

It's not much less difficult than Lining's pursuit of Adidas.

The breakthrough of sandwich brands is not right or left.

In the actual marketing execution, formulate

strategy

It is based on market positioning. As a sandwich brand, is Lining playing the role of international competition or taking the middle line and catching up with the market? This is a false proposition in itself, because in Lining's actual market strategy, it must be a composite strategy, but it has different market oriented tendency choices in different markets.

Based on the above two points, the author puts forward the four step method, so that "sandwich" can not be caught in the trap.

First of all, the brand is Lining, and the "nation" runs the world.

The consumers of sporting goods are mainly young people, and Lining, who carries the brand association, is old. What should I do? I think, since we can't get rid of Lining's association with Lining brand, why don't we lock the "quasi Lining" age group as the target brand of the core brand? The age of quasi Lining is the leading group of the social economy. After years of experience, the wise and sophisticated group is the leading group to taste the consumption. Why should we bother with the young and low-end market and struggle with young people?

Some people will say: this market has long gathered many high-end brands, Lining how to break the top? To solve this problem, thanks to Lining's localization advantage.

In sports and related government affairs, Lining has other similar brands and foreign high-end brands which do not have geopolitical, business ties or even blood ties.

"National" is the natural connotation of Lining. The influence of ethnic things after 60 and 70 is far greater than their choice of brand.

From the brand itself, one is one or two is two, the real show, first do a good job of this foundation, rather than compete with foreign brands, one is not to match, two is not necessary, the market is infinite, we still have a lot of basic skills to cultivate.