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Falling In Love With Original Products To Build China'S Largest Original Clothing Trading Platform

2011/11/26 13:22:00 9

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According to statistics, in 2010, the scale of China's apparel online shopping market reached 90 billion 300 million, among which the clothing network direct selling method has become one of the main selling ways.

Over the past two years, the market size of China's apparel online shopping platform is growing. However, the problem is also gradually emerging in rapid development.

Expensive big brand clothing and poor low-priced Shanzhai clothing are popular in the market. In this market environment, the new brands and young people in China are young.

clothing

Designers can only follow the trend blindly, and it is hard to break through. Experts in the industry say that the problems and hidden dangers of China's clothing industry are gradually emerging.

Wind and cloud gradually emerge from the clothing business platform, subdividing and dividing up cheese.

China is the largest consumer of clothing in the world, and is also the largest in the world.

clothing

Producer countries, but the overall development of the garment industry in China is very uneven. The competition among the garment enterprises still stays in the aspects of price and style, and has strong production capacity, but the ability of innovation and marketing is relatively weak.

Nowadays, Chinese clothing enterprises, whether online or offline, have become the fatal problem of domestic garment enterprises.

In recent two years, the consumption of clothing has stepped out of the stage of conformity and imitation, and gradually develops towards high quality and individuation.

More and more consumers reflect their cultural accomplishment, aesthetic connotation and taste of life through dressing.

Under the demand of such consumption behavior, online shopping platforms such as van guest, Martha Marceau, dream bazaar and so on have been gradually recognized and loved by consumers. In recent days, they have fallen in love with the original designer fashion net, and have received the widespread attention of the industry with their precise positioning of the combination of original and clothing.

Some experts pointed out that China's clothing online shopping platform will soon appear further "market segmentation", and designers who love the original positioning of the original fashion website will help train young fashion designers, expand their own clothing brands, and get rid of the embarrassing situation of blindly following international brands.

Falling in love with the original product

Designer

Create a warm spring

The popularity of Shanzhai clothing seems to stir up the clothing sales market, but its problems are obvious.

In today's clothing market, designers are often caught up in order to cater to consumers' "big business complex".

Manufacturer

I want to give up my ideas and ideas about fashion design, copy and imitate the style of big suit, so as to achieve high sales and profits in this season's sales.

Obviously, this practice can only guarantee short-term interests.

For the clothing industry, innovation is life.

Over time, China's clothing design level will be difficult to integrate with the international market, which will irremediable harm to China's garment industry.

For consumers, fashion and high quality clothing become an important indicator of choosing fashion. However, such clothing is rarely seen in the market.

On the one hand, the designer's original fashion can not go to the market, on the other hand, consumers have a strong demand for personalized consumption.

And just a few months on the line of falling in love with the original product, is to fill the gap in the market.

"Falling in love with the original product" is co founded by DMG international media group and Jeky, the first line host in China. It is committed to promoting designer's brand and original fashion products. It is the first large-scale designer's original fashion shopping website in China.

Its clothing products combine the latest fashion elements and high quality fabrics in the world, hoping to bring more choices to consumers through the unique style of designers.

Careful observation, unlike the general clothing network shopping platform, the original designer's original fashion is in love with the original product, and the exclusive space is created according to the design style and clothing characteristics of each designer.

According to their own style, designers can add their clothes design manuscript patterns, popular trends in the present season and other personalized content, and communicate through space with consumers directly, exchange understanding of international trends and fashion attitudes.

In this regard, Jeky, who loves the original product, said: "we hope to provide a stage for talented designers in China. By falling in love with the original products, they will have the opportunity to explain their design and understanding to the consumers more directly, and at the same time, let their design works be tested by the market.

The ultimate trend of any market is in the hands of consumers. The development of the original garment market in China is still uncertain.

But as Xu Rui, a famous designer and famous anchor, said, "the real fashion is not to follow. The real fashion is an attitude."

In any case, the individualized dressing attitude has become the fashion trend today. The original clothing will occupy a place in the clothing consumption market.