Clothing "Special Custom" Market Is Expanding Day By Day

This year, 40 year old Gu Jin Mei is getting better and better.

At present, the sweater industry is in a big market. How to make itself stand out in many sweater brands has its own characteristics. It has become the biggest aspiration of the sweater owners.

This year, under this background, the personalized service based on "special custom" came into being in the brand sweater enterprise of Tongxiang. More and more enterprises have begun to set up the latest style of living hall to display the latest style, and learn some European and American big cards to accept the "special custom" requirements of customers.

It is understood that "special customization" is a service that the Holy Land clothing company, which owns its own brand "Holy Land European sweater", launched for special customers earlier this year.

Fan Xiaofen, general manager of the company, told reporters that because every customer of the "custom-made" body is different in shape, every time they accept a "special custom", they need to reset their needles and plate making, and the total work cost will increase by about 1/3.

At present, the sale price of each "special custom" garment is only 50 yuan to 100 yuan more than that of the general size.

During the interview, reporters also visited the brand sweater manufacturers of Pu Yuan and Wuzhen. Many people in the industry reflected that because of the market saturation this year, the Chinese sweater market is much lighter than in previous years, and the marketing of sweater enterprises is facing more pressure objectively.

Therefore, though "special customization" as a new thing.

In Tongxiang Wuzhen FA Shi Fei cashmere clothing factory, reporters met with the same concept of general manager Qi Jianliang.

Qi Jianliang told reporters that he launched his own cashmere life Museum in October this year, and launched a "special custom" service.

"In recent years, a lot of custom sweater shops have appeared in streets and lanes, which have a certain impact on the sales of brand sweaters.

Now that we have set up a cashmere lifestyle museum to implement the direct selling mode of factory, why not try to accept a more advanced "customized service"?

Although "special customization" is a new term for Pu Yuan sweater, in some developed countries, especially the world first-line brand, this concept has long been popular among the people, and has become a symbol of identity and taste.

Regarding this, Bu Zhanghao, director of the Zhejiang science and technology innovation service platform of sweater industry, believes that the "special customization" in the brand sweater enterprises of Pu Yuan is just to show that the sweater industry of Pu Yuan is developing to a certain advanced stage.

More and more entrepreneurs began to pay attention to the demand for sweater diversification, and through research and design, personalized service to establish a hundred years brand image.

Some people in the industry also said that although the "special customization" mode in Europe and America has been pplanted to the sweater customization concept in Tongxiang, it will take some time. But with the development of the times and the continuous improvement of people's wear quality, the market of "special customization" will be bigger and bigger.