Group Buying Industry, The Great Leap Forward Era Ends Completely, 1017 Websites Shut Down

The whole country is going all out.

At the same time, the list of "billion club" that reflects the national absorption strength of group buying websites has been reduced from the original 7 to 5, of which the sales volume of the US group in October was 174 million yuan.

CEO Feng Xiaohai, a online shopping group, said that sales in October did not exceed 100 million, because

Hu Chen, co-founder of the group 800, believes that in the case of bad environment, the first group buying websites in October basically adopted defensive or contracted sub stations, shifting their focus to the second tier cities.

In the process of contraction and contraction, too many negative news such as violent layoffs and merchants' debt collection caused by excessive movements made the public panic and mistrust on the current situation of group buying market. This is also the inevitable result of the great leap forward from the second quarter.

Prior to this, group buying sites have experienced major layoffs or even withdrawn from stations.

Yesterday, there was news that a group of online shopping groups suddenly closed, and dozens of businesses in Zhongshan could not get the agreement, so they refused to accept the group buying customers.

The official recognition of a certain online shopping group is indeed carrying out a sub station adjustment, including closing some urban sub stations and merging with large substations.

However, consumers can apply for a refund.

From the point of view of urban areas, although the market of group buying in second tier cities tends to be saturated, the development of the three or four tier cities is surprising, showing an upward trend.

The group 800 report shows that group buying sales in 40 tier cities and second tier cities accounted for 84% of the total sales in July, while in October the figure dropped to 75%. In the same month, the sales volume of local group buying in cities above 1 million yuan reached 102, representing an increase of 20% over July.

Despite the fact that Beijing's total volume of pactions in October was the top of the list of cities, if we put it into a regional market comparison, Guangdong would become the province with the highest paction volume by 156 million yuan in total strength, and Jiangsu province will be followed by 117 million yuan in 123 million.

Hu Chen analysis pointed out that group buying itself is still the rigid demand of consumers and local merchants. After removing the vicious fire bubble and vicious competition caused by barbarous growth, its business value will gradually consolidate, and the integration trend of the nationwide group buying website is becoming more and more obvious.

The next two months will usher in the new year marketing season, the group buying industry is likely to usher in a warm breeze.