Sports Industry Base In The Eyes Of Jinjiang Shoe Enterprises

Topic reason: on the 18 th of this month, the ceremony of the national sports industry base of Jinjiang will be held.

In recent days, Jinjiang has been moving repeatedly. In addition to the regular actions such as the date of the licensing and promotional activities, the Jinjiang national sports industrial base working group has been set up to operate this matter.

This newspaper has launched the sports industry base report since 12.

So what is the concern of Jinjiang's enterprises, especially those sports companies, to the sports industry base?

What resources do the enterprises value the sports industry base to Jinjiang?

What do enterprises think of the sports industry in Jinjiang?

Through the survey of more than 40 local enterprises, this newspaper reflects the voice of enterprises from one aspect.

The interviewee reporter Jiang Yuling and Wang Zhiqian newspaper reporter Wang Yuanfang base settled in Jinjiang. 80% of the respondents expressed great concern for the national sports industry base settled in Jinjiang.

Wei Hai, manager of XTEP brand department, said Jinjiang sports industry needs a platform to show.

Many respondents expressed joy that the Jinjiang municipal government could introduce the platform.

Lai Xiuwei, the Promotion Commissioner of Lei speed sporting goods Co., Ltd., said: "many actions of the Jinjiang government are in front of the enterprise, such as the planning of listing, brand building and so on, including the introduction of the national sports industry base.

Therefore, no matter what role the Jinjiang municipal government plays in the sports industry base after Jinjiang has settled, we are confident.

Specifically, first of all, we hope to introduce more good technologies and cultivate more professional talents.

Secondly, we hope to create a better sports atmosphere.

All these can not be achieved by a single enterprise, and the government needs more efforts in building the environment. "

Some respondents hope that the government can build a bridge for enterprises in the construction of sports industry base, and do "middleman" in such aspects as competition resource sharing, activity development, brand promotion, technology research and development.

Research resources into the meat and potatoes survey shows that 55% of enterprises hope that the national sports industry base settled in Jinjiang, can make use of the General Administration of sports science and technology research and development resources.

Previously, the research and development base of Sports Science Research Institute of the State Sports General Administration was formally established in Jinjiang, Fujian, and became the first enterprise in Jinjiang and even in China to cooperate with sports research institutes.

Liu Yun, planning director of Lu You (China) Limited, said that technology resources are, of course, the first choice for enterprises.

The first point is the authority of the General Administration of sports. The second is that our enterprises lack the innovative ability of sports products and can not keep up with the trend of sports development. Finally, the subdivision of the market requires the enterprises to have prominent capabilities in research and development. In the era of specialization and pursuit of the long tail effect, the enhancement of R & D capability can bring direct benefits to enterprises.

Wu Xiaxiong, the brand manager of golden lake, said that spokesperson resources will definitely not be the most important factor for gold lake.

The reason is very simple: now the enterprise has passed the stage of promoting brand awareness by relying on spokesmen only. Now the market development requires enterprises with higher technology content and specialization.

High level event resources can be considered, but they are not very important.

First of all, Jinjiang has not attracted the soil of high-level events.

In addition, even if there are high-level events in other places, if you want to sponsor, you can still sponsor, not necessarily in Jinjiang.

For Golden Lake, the sports research and development resources of the General Administration of sport are more important.

Bao Yuqin, Assistant Planner of Fujian Sports Products Co., Ltd., selected spokesperson resources between competition resources, research resources and spokesperson resources.

He said that R & D is the core competitiveness of enterprises, if the national sports industry base can bring research and development to enterprises, enterprises are of course welcome.

However, the sports resources of the general sports centers can not be ignored, and it is also more practical for small and medium-sized enterprises.

What should Jinjiang sports industry lack most?

Sports facilities?

Sports event resources?

Sports culture atmosphere?

Most of the interviewees asked reporters whether the question was a multiple choice.

When it was told that one of the three items most needed improvement, many interviewees chose sports event resources.

This option accounts for 60%.

This is contrary to many experts' considerations.

Zhang Minghui, executive director of "China sports marketing year", said, "the biggest difference between Jinjiang and the former two sports industry bases - Shenzhen and Chengdu is Jinjiang's lack of sports culture atmosphere."

Shenzhen and Chengdu are metropolis, sports events are intensive and equipment is perfect. There is no need to mention that the sports atmosphere of metropolis has already been dazzling in these two bases.

However, many enterprises believe that only the introduction of high-level events can other options be discussed.

Jiao Yuanbang, manager of Planning Department of kadin (Fujian) children's products Co., Ltd., said that there are only two CBA matches and badminton match matches that can attract eyeballs in Jinjiang. The driving role of CBA is obvious, and it also cultivates Xun Xing's basketball culture.

This fully illustrates the leading role of high-end sports events in sports culture.

361 degree (China) Limited personnel told reporters that after the national sports industry base settled in Jinjiang, some high-level sports events will be settled in Jinjiang, which is operable.

For example, enterprises are willing to participate in or organize their own events, which can be promoted by the subordinate bureaus of the General Administration of sports.

On the one hand, large enterprises need to match sophisticated resources to enlarge the original and existing sponsorship projects; on the other hand, there are too few resources in the country and too much competition. If the system is open, there will be a way for enterprises that can not get resources.

The top priority of the survey is that table tennis has a very high position in the mind of Jin enterprises. It is about "what events do companies want to enter in Jinjiang?"

In this problem, table tennis accounted for 90%, of which 70% of the respondents ranked table tennis as the first choice.

National brand competition: many enterprises say that the introduction of events is best for national team level or country level player level events.

No one talks about football: among football respondents, the median rate is 0%.