Inventory: The Next Generation Inheritors Of Luxury Goods Kingdom

One of the astonishing success stories of first Century is the pformation of Luxury Retailing: from the small family businesses to an international scale of billions of dollars.

In this process, some family surnames, such as Armani (Armani), Chanel (Chanel), Dior (Dior), Givenchy (Givenchy), Lauren (Lauren) and Missoni (Missoni), are no longer merely representing individuals, but become known brand labels.

However, as modern industry strives to harmonize its manual tradition with today's listing financing and quarterly reports, it is the kind of personalized family ties that narrow the distance between the two.

Because the founders of the brand are all old, George Giorgio is 77 years old, and Ralph Lauren (Ralph Lauren) is 71 years old, and their new generation of sons, daughters, nephews and nieces are entering the family business. (Armani Ralph)

No matter whether they eventually take over the posts of the older generation, there is no doubt that they will play a great role in the coming years, not to mention that they will affect the commodities that enter the store.

No matter what their title is, they are the link between the past and the future.

Of course, this phenomenon is not new.

In 1992, after the death of Emilio Pucci, his daughter, Laudomia, took over the company he founded. Although 8 years later, he sold to LVMH group, but E Maini Jill was still the vice-chairman and image director of Pu Qi. E Maini Jill Zegna (Ermenegildo Zegna) founded the same name men's clothing brand in 1910, and now the company is controlled by his grandson gore.

Veronica Etro (Veronica Etro) designs women's clothing in Pietro's company founded by her parents in 1968, and Carolina Jr (Carolina Jr) of Carolina Herrera and Patricia (Patricia) as consultant in the same name company founded by her mother.

Oscar Bolen (Oscar de la Renta)'s stepdaughter, Eliza Bolen, served as ODLR's authorized director, her husband Alex as chief executive officer; Francois Henry Pinault (Fran ois-Henri Pinault) took over Artemis after her father retired in 2003, a holding company holding shares of Louis Weedon rival.

However, what is interesting about the new generation of successors is that in the tide of industrialization, their family ties and the belief that they must learn in their eyes and ears are not only weakening but becoming more and more important.

Now, even children who once said they had no intention of following their parents' footsteps have become a part of the trend.

It is obvious that regardless of their relationship or marital status, most members of family businesses are using brand names to flaunt themselves.

Who are they? Let's focus on a group of names to understand the next generation of luxury goods industry.

Though not comprehensive, it includes important figures that we think will play a decisive role in the next few years, including some unheard of names.

They may never take a step forward from the depth of T, but they are strategizing in a corner behind the scenes.

Roberta Armani (ROBERTA ARMANI)

Age: 41

Title: Giorgio Armani's public affairs and VIP affairs director

Roberta is the niece of Armani, the daughter of his elder brother, Sergio.

Although she has worked for Armani for more than 20 years, she did not become a public figure until 5 years ago.

Since then, she has been playing an increasingly prominent role in Armani, whether she is in front of every fashion show, traveling with her uncle, or accepting awards in the name of her uncle.

She is responsible for running the company's latest public relations masterpiece: Lady Gaga, dressed in Grammy last year, shining all over, looking like a diamond comet around the singer's body - and her 2011 Tour - the successful packaging of the show makes Armani's classic Italy brand look fashionable and modern.

Compared with her uncle, Roberta is more casual and outgoing. It seems that she has become a new image of Armani -- less melancholy and more dazzling -- and it is likely that she will take on the iron and steel ties with the Hollywood celebrities and watch Armani enter the twenty-first Century: for example, Roberta has managed Tom Cruise and Katie Holmes Katie in 2006, and now almost any Armani fashion show can find Mrs. Tom.

SILVANA ARMANI

Age: 55

Title: creative director of April Leo Armani (Emporio Armani), board member of Giorgio Armani (Giorgio Armani).

With his uncle training, Roberta's elder sister, Silvana, has been working behind the scenes for years.

She is currently the only family member involved in creative work - Andrea Camerana, cousin Andre, is a non-executive director.

Since the launch of April Leo Armani in 2001, Silvana has been the creative director of this series of women's wear.

April Leo Armani is younger, cheaper, but also more profitable.

Now she is responsible for Armani's all brands of women's clothing design, including Priv and Mainline, which is ready for Armani's steward creative department after retirement although Armani has not yet issued a signal to select the official successor.

Nevertheless, the industry has regarded her as the ultimate design successor.

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Antoine Arnaud (ANTOINE ARNAULT)

Age: 34

Title: Chief Executive Officer of Berluti; executive committee member of LVMH.

Antoine Arnaud is the second child of Bernard Arnaud and his first wife, Ann Dewavrin.

Old Arnaud and his current wife Helena Helene Mercier also have three boys.

Antoine studied at Insead, a graduate school of business in France, and founded an online registration company, Domainoo.com, before joining Louis Weedon in 2002.

He has been responsible for the brand management of the core Department of the Louis Weedon empire for 8 years. The latest position is the head of the media communication department, and is responsible for the advertising activities of "core values".

The well known LV classic product has attracted Gorbachev (Mikhail Gorbachev) and U2's lead singer Bono for the brand shooting advertising.

Antoine's father, Bernard Arnaud, began his career in his father's construction business. He always emphasized absolute rule and was famous for mobilizing executives among different brands: Antoine became chairman of the luxury footwear brand Berluti last year, which is an important step in his career.

Berluti, as Bernard's favorite brand, is known as the "secret treasure" in the company.

Antoine is responsible for making the brand shine in the public domain.

If successful, it will obviously lay the foundation for the leadership role of his group, and, in particular, he is one of the few talents who excel in the Internet.

His father knew that the Internet would be an increasingly important area.

Delphine Arnaud (DELPHINE ARNAULT)

Age: 36

Title: Deputy General Manager of Dior fashion, executive board member; Amy Emilio and Pucci board member.

Delphine was regarded as Bernard Arnaud's "more serious" eldest daughter, who joined his father's company in 2000 and worked with John Galliano (John Galliano) in the same name brand. Delphine had been a consultant for McKinsey for two years.

Galliano designed the wedding dress of Delphine and Alessandro Vallarino Gancia, the successor of Italy wine industry in 2005.

Although compared to her younger brother Antoine and Delphine, she has been relegated to the second place in the exposure rate, but she is playing an increasingly important role in Dior. This is her father's most valued brand: This is his first luxury sale, which is the cornerstone of the LVMH empire.

She also plays a decisive role in many decisions about which brand the designer should belong to, for example, to win Stewart Stuart Vevers to Loewe, to win the Peter Dundas from Peter to Amy, and to Galliano's decision to succeed in Dior.

Billions of dollars and lots of jobs depend on the choices she makes.

Christina KRISTINA (BLAHNIK)

Age: 37

Title: Deputy Managing Director of Manolo Blahnik,

Manolo's niece, Christina, is one of the driving forces behind his uncle's expansion of business to the world, from a London based enterprise to a global footwear leader and competing with other international brands.

Christina's original intention was to be an architect - she co founded the Data Nature Associates with her former husband, Nick Leith-Smith, and helped to design the store of Leith-Smith.

Unable to resist the temptation of family members, Christina entered the family business two years ago.

This year, she took the post of managing director from her mother Ivan Jelena (Evangelina) to challenge Ma Luo Luo La Ni, who will end up in the hands of Ma Luo Luo.

Though not a shoemaking designer, she was responsible for supervising his uncle's archetypal design in Italy, and was responsible for working with Antonio Berardi, Richard Nichol (Richard Nicoll) and Lewis Goldin (Louise Goldin) at the show ground in Antonio.

She is also responsible for assisting the special series of Manolo for Liberty.

CAROLINA CASTIGLIONI

Age: 30

Title: special project director of Marni.com

Carolina had not been noticed in Marni before. This low-key Italy clothing company was founded in 1994 by her parents, Consuelo and Gianni, whose mother family runs a fur company, which laid the foundation for the brand. (Consuelo)

This season, she took the lead in Internet network strategy.

Its brand online store has been launched for 6 years, and now the online store has become the largest retail store in the world in Marni.

As a result, Carole Lina's responsibilities expanded, and she was named the brand ambassador. He will go to Sydney on behalf of Marni this year.

In addition, she also participated in the success of the company's apparel jewelry production line. She is the best case in the growing trend of luxury brands, using new generation forces to enter new technologies, new brand expansion and new markets.

James Ferragamo (JAMES FERRAGAMO)

Age: 40

Title: Sabato Ferragamo (Salvatore Ferragamo), director of leather products business

As one of the twin sons of Ferruccio Ferragamo, chairman of Ferragamo group, James is the only third generation family member currently participating in the company's design business.

The company was founded by his grandfather Sabato.

One of the driving forces of the company's success is women's accessories.

With the help of James, the classic flat shoes favored by legendary celebrities such as Audrey Hepburn and Audrey Hepburn have recently been launched again, triggering a heated debate, strengthening the brand's Hollywood tradition.

James was known for her star shape and gentle temperament (James was educated in England and graduated from New York University Stern School of business), and joined family business in 1998.

Since high fashion magazines frequently publish his stories, his appeal has been part of his role since then.

He often appears in the celebrities of the show, and appears as a brand's image face.

Now Ferragamo has been publicly listed (in June the company held a long-awaited IPO). As a symbol of brand continuity, James's status should continue to rise.

David Lauren (DAVID LAUREN)

Age: 40

Title: Senior Vice President of advertising, marketing and Corporate Communication at Polo Ralph Lauren

Among the three children of Ralph Lauren, Lauren, the second son, is most similar to his father.

He tried not to join a family business when he studied at Duke University, he launched the Xinxin human magazine named Swing, but in 2000 he joined the family business to take charge of Polo's online business.

In 2007, during the Wimbledon tennis tournament, he was responsible for the touch-screen windows of the company's British stores. In November last year, he was also responsible for the "4D" ceremony. The 10 year celebration was projected onto the shops in New York and London with online 3D movies, accompanied by perfume.

This grand ceremony blocked Madison Avenue and Bond Street.

It is widely believed that David will not take over the position of the elder. He has no design background and may never go to the show. But he is regarded as the image of the brand moving towards the twenty-first Century.

Lola Rykiel (LOLA RYKIEL)

Age: 25

Title: Sonia Rykiel (Sonia Rykiel) director of public relations in the US

As Sonia's granddaughter, Lola is the two daughter of Sonia Rykiel brand's artistic director, Nathalie Rykiel and Simon Burstein (Simon Burstein).

His father is the son of Joan Burstein, a British retailer and chairman of the family fashion industry Brown s s.

Laura has always been a modern dancer, but she was in the family business about a year ago.

She was sent to the United States, where the situation is far less than Rykiel's European market, which is a driving force for the brand image in the United States and Laura's position in the company.

Part of the authority handed over to Lola will represent a new era in the US.

Although she has not yet started designing, Lola says she has "found the inner consciousness that fits our brand".

For many years, Sonia has been asking Natalie to bow to her at the end of the show, but it is possible that in 10 or 20 years, the last two people will be Natalie and Lola.

Margaret macppenny M. SONY (MARGHERITA MACCAPANI MISSONI)

Age: 28

Title: designer of SONY's accessories

Margaret is the third generation of her family since her grandparents Ottavio (Ottavio) and Rosita (Rosita). She will do something that has nothing to do with her previous life, like her mother Angela (Angela) before. Margaret has been learning to perform in New York's Lee st rush for a long time (Angela has run his own clothing series for many years).

More than a year ago, however, she went back to her hometown to become a family business.

She is not only the "ambassador" of the brand -- she is the image representative of Missoni for Target now, and is also responsible for designing accessories.

Facts have proved that with the personal connections between family members and customers, Margaret has done a good job in the contemporary business situation, and its accessories channels can promote its brand management.

Margaret's photos of wearing SONY's brand and his friends often appear in magazines. These friends include Bianca Barry Dori Ni (Bianca Brandolini) and Lauren Santo (Lauren Santo Domingo), etc.

You may even say that this way is inherent rather than deliberately created.