Japanese Women'S Wear Is More Beautiful Than Ever Before.

From late October to early November, Japanese shopping malls

Wool women wear the market.

Due to the difference in sales means, channels and varieties, the sales of brand overcoats of various companies in October were uneven, but most of them exceeded the sales volume of previous years.

The sales of Jian Shan company increased by 20% compared with the same period last year, and its brand UNTITLED increased by 58% compared with the same period last year. The sales volume of Tokyo Style's brand Alyesbury increased 40% compared with the same period last year.

Overall sales growth is mainly due to the hot selling of wool products.

Sales of woolen clothing products in 23 districts of Tokyo increased by 2 times compared with the same period last year. The two wearing wool coats and short coats blended in and out of Angola have become the best seller this year, with sales soaring. Among them, the cloak style of 64cm and 82cm style are very popular and sales are increasing.

The sales of Alyesbury on both sides of A coats also increased considerably.

The cloak style of WORD company's Reflect series, LOOK's PAUL& JOE SISTER series has also become the focus of attention this year.

Reflect and its brand spokesperson Asaka Seto developed the long 70cm cashmere blended coat and the long 80cm PAUL& JOE SISTER coat.

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Knitted cashmere hot sale

Making full use of the softness and frivolity of wool, the knitted products produced by Japanese companies have also been booming.

Brand Company's free zone Brand Company used the coats made of coil fabric to become the brand's brand this year.

Cashmere products have entered the peak season since the beginning of autumn because of the early purchase of cashmere buyers.

In October, 70% of Flandre's INED brand sales came from high-quality cashmere garments.

The long A section of the lightweight material has become a best seller.

Tokyo Style brand mutual cooperation launched high-quality cashmere clothing sales are also very good, SCENE DEUX launched the winter long series also sell a lot.

Non woolen dress design wins

The sales of non woolen garments are different.

Renown's brand Aquascutum launched the cotton windbreaker as the main brand of the brand. In September, its overall sales increased by 62%, up 65% in October.

Affected by the media publicity such as storefront and magazine, Aquascutum's double breasted long product market is promising.

The sales of Mods Code in casual wear area are also very good.

Itokin's MK MICHEL KLEIN's cotton, polyester, nylon blended coats and detachable thickened lined collar coat sales are rising. Its sales after December are also worth looking forward to.

The hottest feather and stuffed cotton products are being developed in design and function, and they will continue to sit on the throne.

Sales of Sanei International's BODY DRESSING Deluxe brand coat products increased by nearly 2 times compared with the same period last year.

The 70 centimeter coat of fox fur with collar, cuffs, and front buttons can be as high as 90 thousand yen, but compared with the best seller in the same period last year, sales increased by 3 times.

The Sanyang chamber of Commerce (Menswear), which is developed through cross brand cooperation, has been welcomed by the market. The sales volume of most of the brand's overcoat products exceeds that of previous years.

In October, the brand AMACA, which had a year-on-year increase of 50% in its coats, was the most popular overcoat. Its most popular styles were pure color and double faced quilted styles. The companies began to list all kinds of winter products officially this month, hoping to further expand their sales.