Beware Of Cheap Cashmere Sweater "Flicker" &Nbsp; Counterfeiting Makes Regular Brand Enterprises Headache.

The weather is getting cold and warm. Cashmere sweater It has begun to attract attention, but this year the price of cashmere sweaters is very large, and consumers are somewhat at a loss. Experts remind: those price less than 500 yuan in the so-called "cashmere sweater" is usually more suspicious, buying cashmere sweater is the best choice. enterprise The brand of the product is purchased in the special store or store of the big market.

In a clothing store near Huaihai Road near Huaihai Road, the shopkeeper pointed to a piece of clothing and told the reporter, "this is pure cashmere, which is left over from foreign trade export. If you want to buy it, it will be 190 yuan." But the reporter clearly saw that the so-called cashmere sweater had no signs and labels. Reporters then stroll around a few cashmere sweater shops nearby, found that the so-called cashmere sweater label ingredients are fuzzy, there is no genuine anti-counterfeit mark; some although the sign says "100% cashmere", but the hand feels hard, and even some skin.

When the reporter came to a big market in Yat Sen Road, we saw many shops hanging with colorful barreled cashmere yarns and cashmere sweaters tailored. These cashmere cashmere yarn Shopkeepers are known as "Ordos", "fur dogs" and "emperor Gao" and other famous brands. But when the reporters picked up the barrel yarn, they did not see the brand name and manufacturer, not to mention the quality inspection. The shopkeeper told the reporter: "whatever brand, we can get it if you want." To tell you the truth, these brands are posted on us. They are all fake. The reporter asked, "how much does it cost to make a cashmere sweater?" the owner replied, "800 yuan". When the reporter turned around and left, he saw that there were different brand stickers on the counter.

A survey shows that the proportion of counterfeit goods in the cashmere market has reached 30%, which is driven by huge interests. Take the cashmere sweater custom, the counterfeit is first to double profits on the fake yarn, and then the good cashmere sweater is doubled. For example, ordering a 300 kilogram cashmere sweater, with 680 yuan a kilogram of yarn plus processing fees and accessories costs, only need more than 300 yuan, but the business will report more than 600 yuan. What is even more frightening is that these yarns are much lower than those of the pure cashmere sweater that the state stipulates. The cashmere sweaters made of these yarns are stiff and fade easily. Therefore, merchants will add softening agents (such as bulking agents, fixing agents, etc.) in order to increase their softness, which are harmful to the human body.

"Fake cashmere sweaters not only cause significant economic losses to the company, but also reduce the brand's trust. If consumers do not buy the fake leather cashmere sweater carefully, they will say that the quality of the leather dogs and cashmere sweaters is not good enough, and they are disgusted with the brand. Shanghai P P Dlandma Textile Co., Ltd. sales director sighed. The company has been playing counterfeit products everywhere, but counterfeit goods are emerging one after another. For this reason, they call on relevant departments to strengthen the supervision and punishment of cashmere market. So how can ordinary citizens distinguish the authenticity of cashmere sweaters? P P Dlandma, chairman of the Shanghai textile company, Xie Lingshan, provides a way to distinguish them from the handle. A good cashmere sweater feels rich and soft, and a bad cashmere sweater is hard to handle. It has a prickle sensation when it comes into direct contact with the human skin. Of course, this identification method only applies to high-grade cashmere sweaters containing more than 50% of the pile. For those low price cashmere sweaters, besides centering on the brand and cashmere content, the cashmere sweater can be gently stretched, and a good cashmere sweater will be restored to its original shape in time.