Winter Clothing Prices Rise And Fall, Laughing And Hiding.

The snow has passed, and the severe winter in Beijing is getting cold with the cooling down.

Buying new winter clothes has become a way to resist winter.

Reporters in the market interview found that the winter market has been fully installed on the market, many shopping malls shopping festival.

"It's too expensive. It's too expensive!" the reporter asked if consumers could not afford to buy it.

They said in succession that they would have to pick up four digits for a single piece of clothing.

Ms. Li said helplessly, "it's warm to buy, but you have to tighten your belt."

A reporter's visit found that no matter in the large shopping malls such as Joy City, Cui Wei Department store, Zhongyou, Jun Tai, or the wholesale market of the zoo, the blue sky and the blue goods market, or the shops and shops on the street, discount, promotion, blood sale and sale, all kinds of activities were overwhelming, but the price was not cheap, compared with last year's winter clothes.

In the major department stores, the reporters saw that a cotton padded jacket was priced at random, and the price was four figures. It was very difficult to find a winter jacket under 1000 yuan.

Even after the old season, 50 percent off yuan is worth two thousand or three thousand yuan, even four thousand or five thousand.

According to relevant sources, the original price of similar clothes last year was only about half of that.

In the wholesale market of Beijing zoo in a cheap and cheap way, the price of cotton clothing has increased by at least 20% compared with that of last year. Many businessmen who come to Amoy goods frequently shake their heads at high prices.

Similarly, reporters in Muxiyuan clothing wholesale market to see, because this year's jeans production cloth average price increase of 2-3 yuan per meter, jeans wholesale prices rose 5% over the same period last year.

Miss Wang, who has always been fashionable, said that she was a loyal fan of Ou Shi Li. Every winter she would buy several seasonal hot money for herself. "The fabric and style and last year's almost a small cotton dress has gone up hundreds of times". Although she likes it, this time she has to flinch.

Reporters learned that last year, the general brand of clothing in the mall sold at a price of three figures. Thousands of shirts and thin sweaters were only common in high-end shopping centers, but this year it was not uncommon to pick up one price tag.

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Cotton diving, cotton clothing price rise?

According to industry insiders, cotton prices have been soaring all the way since October 2010, and in March this year, domestic cotton prices broke through the mark of 30 thousand yuan / ton, which is the highest value in 10 years.

But after the high walk, domestic cotton prices began to fall, down to 19 thousand yuan / ton, or 44%.

Although the price of cotton has dived, the butterfly effect has not been shown on the price of cotton clothes this year. Who is the chief culprit?

According to the insiders, many textile enterprises are still in the stage of de stocking. The main reason is that the prices of raw materials for winter clothing have risen sharply. For example, the main raw material of winter clothing, white big down, has risen sharply since last year, from 80 thousand yuan per ton in 2008 to 240 thousand yuan / ton this year.

A down jacket is about 100 grams of eiderdown, equivalent to an increase of about 16 yuan.

And the price of cotton has doubled, and the price of raw materials such as chemical fiber has increased.

Cotton mills have hoarded cotton and expanded production capacity, and cotton prices have fallen sharply this year, far exceeding the general expectations of manufacturers. The high cost of buying cotton has greatly increased production costs and led to higher product prices.

According to the head of China Textile Industry Association, the cost of making winter clothing this year is about 20% higher than that of last year.

Besides the rising cost of raw materials, the rise in labour prices is also an important reason.

"The price of labor has increased significantly over the past two years.

Since 2009, the salaries and benefits of enterprise workers have increased by about 11%, and workers are still raising wages in the first half of this year. "

A garment factory leader said.

This is also a big challenge for enterprises.

According to the statistics of China Textile Industry Association, the salary increase of textile enterprises is between 14%-20% in the first half of this year.

In order to ensure a certain profit margin, enterprises must make profits by raising the factory's ex factory price.

When ordering winter clothing in July this year, Bosideng, the largest domestic down garment manufacturer, announced that the price of the down jacket was up by an average of around 15%.

The supply system of manufacturers has also led to the rising cost of agents.

It is reported that most of the down garment manufacturers and agents do not adopt the cooperation mode of "first supply and then fight", which increases the operating cost of agents.

The increased cost of producers and agents will eventually be stacked on terminal sales, and because of the relatively small number of terminal channels in domestic sales, sales agents also have to look at the face of the shopping malls, which has also contributed to the price.

In the face of rising prices, it is not just consumers who are embarrassed. The salesmen in the mall say, "the same price of cotton padded clothes has been raised. My price must be raised."

In addition, all kinds of expenses in the mall are going up now. The rent, utilities, wages and rebates will also take part in our business. Our pricing will naturally increase.

Price is rising, but as a businessman is also very helpless, "our terminal has nothing to say, consumers do not accept the price, our sales are not good-looking, will be" please "out of the mall.

Without price increases, I can't afford to lose myself, so I have to dilute my profits.

But if the agent increases the price again, I will definitely increase the price. "

Who is the winner of the game between businessmen and consumers due to price increases? {page_break}

Some shopkeepers insist on not raising prices.

In the tail cargo market, we can also see some "cheap and fine" winter clothes.

"A lot of price rises are flickering.

In fact, the purchase cost has not gone up so bad! "

Some businesses buy stocks in the past, because the previous purchase is cheaper, and now they sell less, and they will not lose money.

Online shopping and refurbishment, people have their own winter tricks

Reporters interviewed the relevant departments on the issue of clothing prices. Experts pointed out that in theory, clothing will not fluctuate again next year, and no price increases will be expected.

But experts also stressed that "although there will be no price rise, raw materials, labor, logistics, warehousing, advertising investment, channel construction, shop rents, water and electricity costs are rising irreversible facts. The rise of rigid costs makes the era of cheap and cheap clothes coming to an end."

"The same style of cotton clothes, shopping malls to sell to thousands of dollars, I ordered online only 165 yuan, in addition to no brand, the style is almost the same."

Ling Ling, who has just joined the work, is busy with work on the one hand, and does not bother to squeeze the shopping mall on weekends. Moreover, the monthly income of 5000 yuan, except for eating, renting, and daily consumption, is very few.

Online shopping is no longer just a fashionable thing. "Since 2008, the proportion of online sales in Bosideng has increased steadily, and this year it is double the sales volume last year."

Bosideng electronic commerce manager said.

With people's "fast-paced" lifestyle, online shopping characterized by "convenience, fashion and low price" has long been a way of life for young people.

Reporters found on the Taobao mall that the new brand down garments in 2010, such as Bosideng, snow flying, ice cream and so on, range from 300 yuan to 900 yuan. In the preferential area, a blue long feather down coat is priced at 268 yuan, while the short paragraph has a minimum of only 108 yuan.

In addition to online shopping, it is also a good choice to go to the tailor's shop to refurbish the tailor's clothes and make the down garments and cotton clothes.

At present, in Beijing, Shanghai, Nanjing and other large cities, the renovation of down garments is not a rare thing.

At the Hongdu clothing store on the two floor of Tianhong shopping malls in Beijing, a lady who came to pick up the goods said that there were several old down coats in her house, but the cuffs and collar were worn out. They were not good looking and could be thrown away. Unfortunately, they were renovated.

"Two refurbished down garments cost only 400 yuan, which is much more cost-effective than buying new ones."

According to master Wang, a new down jacket was refurbished, ranging from 120 yuan to 200 yuan, ranging from 200 yuan to 260 yuan.

Even a brand new customization will not exceed 800 yuan, usually within 10 days, and the style can also be chosen by customers themselves.

"I saw a more than 3000 down coat in the market, but the color did not like it. I took it down and went to the custom shop, so that the master made a yellow for me. The price is the 1/4 of the mall, plus my favorite pattern, cheap and personalized, too valuable."

Self selected fabrics, colors and styles can also highlight their personalities. The price is not to be worried. Whether the older people will live or the young people seek individuality most, renovation is indeed a good choice.